Branding Agency
We help your customers identify with your brand.Get in touch with your inner self.
So what is a brand and why do I need one?
Creating a well defined brand identity for your business ensures that the day to day interactions with your brand are simple and effective for your employees and your clients. The foundation of your brand is your logo, and each of your public platforms (websites, social media, print collateral, and other promotional material) should consistently incorporate your logo and other brand elements. Simply put, your logo and your branding is your promise to your audience, serving to remind them of what they can expect from you in each and every encounter.
In order to design and implement successful long term brand strategy, we’ll go through all of your current content, background, platforms and ideas in order to inform what will soon become your brand identity. If you don’t already have a solid start on this, we would ambassador the defining of your current brand identity (including colors, logo, and historical messaging) to help us to better understand what legacy elements to include in the creation of a visual identity.
Messaging
Helping you speak from the soul of your brand, in ways that compel your customers to action.
People align with companies who have a clear sense of purpose and identity. We help refine and define your identity in a process that marries your insight and our expertise. We start by sending you a series of in-depth questionnaires to uncover key aspects of your brand identity and message. Our questions will prompt you to consider: Who are you are in the world? Who are you not? What do you do and why do you do it? Who do you exist for? We’ll take your responses and use our branding expertise to clarify and define your brand in a multi-page document—your Brand Messaging Framework. We may suggest some minor tweaks to your logo, slogan, or other messaging along the way. We’ll also detail the visuals of your brand in the final pages of this piece. We can also guide you through this entire process, step-by-step in our 2-day intensive workshop, if you feel like you need a professional tour guide through the messaging process.
Our brand messaging process is available to you at four different levels, based on how deep you’d like us to go. Here’s the information about pricing, details, and what comes from this process within these four different packages:
Platinum Package
$12,100
Spoken Identity Workshop
A 2-day in-person or zoom workshop with key stakeholders, our Brand Strategist, and your dedicated Senior Account Strategist.
About Your Brand
A paragraph composed of five concise statements that summarize the look, feel, and voice of the brand.
Adjectives
Descriptive words that help best embody the brand.
Origin
The inspiration, stakeholders, background, and/or any other key or relevant information to give context to how the brand came to be and what brought it to this point in time.
Vision Statement
A vision statement is our brand’s declaration of how the world will change because of us and our work.
Mission Statement
A mission statement is our brand’s anthem, a declaration of what we are doing and will continue to do; each and every day. It must be concrete, and it must be narrow and reasonable in its focus.
Value Propositions
Statements that help identify the “fit” between a product feature and a voiced customer need.
Archetype Statements
Statements that help personify elements of archetypal identity.
Brand Personality
Statements that help define, affirm, and give deeper context regarding the personality of the brand.
Lexicon
The vocabulary or key phrases that showcase or embody the distinct language that this brand speaks. This may be a compilation of legacy copy or brand new language.
Key Messaging Framework
The indexation of all internal and external key messaging.
Hardbound Brand Book with luxurious inner pages
Approximately 40-56 luxurious pages, this brand book becomes the primary reference point for the brand and all of it’s expressions. It articulates everything about who you are, why you exist, and who you exist for. It’s intended to be used to inspire and inform all design, development, and marketing projects that your brand will ever undergo.
Gold Package
$7,600
About Your Brand
A paragraph composed of five concise statements that summarize the look, feel, and voice of the brand.
Adjectives
Descriptive words that help best embody the brand.
Origin
The inspiration, stakeholders, background, and/or any other key or relevant information to give context to how the brand came to be and what brought it to this point in time.
Vision Statement
A vision statement is our brand’s declaration of how the world will change because of us and our work.
Mission Statement
A mission statement is our brand’s anthem, a declaration of what we are doing and will continue to do; each and every day. It must be concrete, and it must be narrow and reasonable in its focus.
Value Propositions
Statements that help identify the “fit” between a product feature and a voiced customer need.
Archetype Statements
Statements that help personify elements of archetypal identity.
Brand Personality
Statements that help define, affirm, and give deeper context regarding the personality of the brand.
Lexicon
The vocabulary or key phrases that showcase or embody the distinct language that this brand speaks. This may be a compilation of legacy copy or brand new language.
Key Messaging Framework
The indexation of all internal and external key messaging.
Silver Package
$4,800
About Your Brand
A paragraph composed of five concise statements that summarize the look, feel, and voice of the brand.
Adjectives
Descriptive words that help best embody the brand.
Origin
The inspiration, stakeholders, background, and/or any other key or relevant information to give context to how the brand came to be and what brought it to this point in time.
Vision Statement
A vision statement is our brand’s declaration of how the world will change because of us and our work.
Mission Statement
A mission statement is our brand’s anthem, a declaration of what we are doing and will continue to do; each and every day. It must be concrete, and it must be narrow and reasonable in its focus.
Value Propositions
Statements that help identify the “fit” between a product feature and a voiced customer need.
Lexicon
The vocabulary or key phrases that showcase or embody the distinct language that this brand speaks. This may be a compilation of legacy copy or brand new language.
Bronze Package
$1,700
ABOUT YOUR BRAND
A paragraph composed of five concise statements that summarize the look, feel, and voice of the brand.
LEXICON
The vocabulary or key phrases that showcase or embody the distinct language that this brand speaks. This may be a compilation of legacy copy or brand new language.
Help Your Employees Internalize Your Brand
We have our Messaging Framework, but now what do we do? It’s important that all expressions of the brand – marketing campaigns, online assets, internal documentation – are updated to reflect our new messaging. This new understanding of self and how we speak must be evident in every single thing that the brand does or says. Below we outline our process for walking step-by-step with you through the implementation of your new messaging into select internal processes.
Brand and Culture Training ($2000)
We’ll present your new brand messaging to your staff at a single company location. We’ll facilitate a discussion among employees about your brand and what this new, clear sense of identity means to them. (Led by our Brand Strategist)
Create or Revise Internal Documentation to Reflect New Messaging ($275)
Every single piece of employee-facing internal documentation will be brought under review and audited for accuracy against the contents of the Messaging Framework. For those things that need revision, we’ll prioritize and organize all of them based on their level of importance and the time required to update them. Below are a wide array of examples that we’re often tasked with updating to reflect changes in brand messaging:
- Employee Manuals & Handbooks
- Ensure your brand lives in everything you provide to your employees. We’ll update your internal Training Manuals and Employee Handbook to better represent the language and visual expression of your brand.
- Brand-Driven Employee Review Forms
- We’ll collaborate with your managers to create position-specific quarterly review forms. Review forms will be tailored for both new and existing employees. These forms will focus on progress made in the realms of job responsibility, job performance, and brand understanding.
- Capability-Fit Interview Questions Document (Position Specific)
- Compose an interview questionnaire to help determine an applicant’s fit with the brand in the realm of job responsibility and capability. This process will be repeated as necessary for each individual position within the company. This document is step 1 of a 2-step initial interview process.
- Culture-Fit Interview Questions Document
- Compose an interview questionnaire to help determine an applicant’s fit with the brand in the realm of culture. This document is step 2 of a 2-step initial interview process.
- Culture Calendar (Location Specific)
- Collaborate with company managers to create a spreadsheet-based calendar that schedules and accounts for all necessary internal meetings, e.g.- employee 1-on-1’s, location specific team meetings, quarterly employee reviews, company wide meetings, etc. Each location will be provided a file tailored specifically to their needs and for their own internal use.
- Brand Positions Document
- Design document that lists out all position statements for the brand and distribute among employee spaces at all locations for constant visibility.
- Onsite Position Statement Graphics
- Design and install position statement graphics on a main internal wall of each company location.
- Navigating Change Document
- Create a document for the leadership team that provides actionable tactics for how they help their employees navigate change, leveraging proven methods in emotional intelligence.
Need logo help?
We are creative experts with decades of graphic design experience, which we use to create your unique logo that accurately and visually delivers on the promise of your brand. We generally follow a multi round logo design process. So, we will go through a logo questionnaire series to dig into feedback and history right from the start. Next we go through multiple steps depending on the depth of the project (basic logo all the way to brand messaging framework and guide). We are extremely hands on with the development of each logo and pride ourselves in providing everything you need to absolutely adore the logo that embodies your brand.
“A brand is the set of expectations, memories, stories and relationships that, taken together, account for a consumer’s decision to choose one product or service over another.”
Seth Godin
Brand Architecture
As one embarks on building a brand, it’s important to identify the architecture it will live within.
