Do you remember the good old days when TV was just a black and white box with a single channel? Me neither. Television has come a long way in the past few decades, evolving into what we now call “digital video advertising.”
Advertisers have been using videos to get their messages across for decades, but the digital age has brought about this whole new way to use moving pictures to sell stuff. Companies can now create short, snappy video ads that target specific demographics and interests, and with ad blockers growing in popularity, digital video advertising is a smart investment.
It’s important for businesses to stay up to date on the latest digital marketing trends in order to reach their target audiences. In this article we’ll take a look at what digital video advertising is, why it’s becoming so popular, and go over some tips on how to get started. So grab a snack and get comfortable – it’s time to learn about one of the most effective ways to market your business!
What is Digital Video Advertising and How Does it Work?
Do you ever just sit and flip through the channels and see those commercials where people are rapping about cars or geckos? You know, the ones that are so hilarious and cheesy that you can’t help but laugh? If you’ve ever wondered how they make those videos, wonder no more! It’s all thanks to digital video advertising.
But what is digital video advertising and how does it work? Well, simply put, it is the medium companies use to get their ads displayed before, during, or after streaming content. It is often a complex process involving technical things like AdTech platforms, ad servers, HTML5 video, VAST tags for communication and code that tells browsers where to get the main video content from and how to format it for display… enough to make your head spin, right?
As technical as it is, it’s always best to just hire a digital marketing agency to handle the whole thing. We are an ad agency here at zo; we swim in the world of digital video marketing every day and believe that it is one of the best ways to reach and engage a target audience. Why? Because it’s engaging, creative, and can be tailored to reach a specific target market. Plus, with so many different platforms and channels available, there’s no excuse not to incorporate digital video advertising into your marketing mix!
The Benefits of Using Digital Video Advertising
It’s official: businesses are realizing the importance of digital video advertising. In fact, a recent study shows that businesses who use digital video advertising channels see an average return on investment of 229%.
Have you ever seen one of those commercials that’s like a mini movie? You know, the ones with celebrities or super cute kids or animals doing something ridiculously funny? That’s digital video advertising. And it’s awesome. Here’s why:
Digital video advertising is more engaging than traditional ads. In fact, studies show that people are one and a half times more likely to remember a brand that uses digital video advertising than those who don’t.
Plus, digital video ads are more cost effective than traditional commercials and they are more effective at generating leads and sales. A study by Forbes found that 62 percent of marketers who use digital video believe it is quite effective at converting leads into customers. So if you’re looking to create an advertisement that actually engages your audience, go digital.
Types of Videos That Can Be Used and How They Show Up
When it comes to advertising, businesses have a lot of options. They can use print ads, radio ads, or television ads. But the one form of advertising that is growing in popularity is, you guessed it…. digital video advertising!
Videos can be used on websites, social media platforms, and even in email marketing campaigns. And there are so many types of videos that can be used! A product demo, a how-to video, or even just a simple introduction to your company and what you do are just a few examples.
Video ads can be run on several different advertising channels and mediums including in web browsers on laptops, tablets and mobile phones, in mobile apps and on over-the-top devices (OTT).
Some of the videos will be used as linear video ads. These are displayed before, during or after whatever is streaming, much like commercials on tv. Other times users see the video ads at the same time as whatever it is they’re streaming; these are called non-linear video ads. The video ads might also be used as companion ads that don’t interrupt the streaming content and just include text or images.
How to Create a Successful Digital Video Ad Campaign
Okay, so you’ve decided to create a digital video ad campaign. That’s great! But now what? How do you make sure that your ad is successful and reaches your target audience? Here are some tips to help you get started.
- Hire zo as your digital marketing agency. Boom. Done.
Oh, lol, but if you want to try creating a successful digital video ad campaign yourself, you will just have to have some pretty insane creative skills and put in some serious effort. You can’t just randomly toss a few videos up on YouTube and hope for the best. Nope, in order to make sure your campaign is a success, you need to follow some key steps. So what are they?
- Make the most of your first few seconds. Grabbing a viewer’s attention is getting more difficult by the hour so it is crucial to create a compelling hook.
- Make it short but sweet. According to a recent survey by Invespcro, 46% of respondents said they believe that the optimal length of a video ad is under 15 seconds.
- Be helpful, Don’t sell. If you focus on helping your viewers solve a particular problem you will have a better return on the investment than if you just come across salesy.
- Personalize the content and tell a story. Consumers want to feel understood. Connect with them by showing snips of scenes that appeal to people’s emotions.
- Make your brand’s strength stand out. Who are you? Why should people be interested in you? Do you have any success stories or notable events to share?
- Always include a call-to-action at the tail end. You have their attention, you’ve inspired emotions within them, now you’ll want to guide them to your product or service.
Hiring a Digital Marketing Agency for Your Video Advertising
Contrary to popular belief, marketing agencies don’t just create flashy ads and hope they stick. In fact, creating quality digital video for advertising is only a small part of what they do! They can create killer videos and get them into the most vital advertising channels for your target audience. They will help you reach new customers and grow your business.
That’s why we’re proud to offer our professional digital video advertising services. We’ll take your business and turn it into a sexy, high-quality ad that will get people talking. And all without making you do any of the work. So go ahead, give us a try. You won’t be disappointed.