What every Company Needs
The free mind-blowing, profit-boosting, time-saving guide to help you rock your branding, marketing and website.
All our expert knowledge on:
The Customer Buying Cycle
Building Your Brand
Tying Together Your Marketing
Creating a Lead-Generating Website
A Deeper Dive
What you’ll learn about marketing
Get the deets on three kinds of marketing: Inbound, outbound and relational. Learn what they are, why they matter, and winning strategies for each. Then go broad with a multi-faceted marketing approach harnessing SEO, Pay-Per-Click ads, blogging, social media, email and more. We teach you how to tie it all together and then automate it (yes, that’s the sweet sound of time saved) with a hard-working drip campaign. Do it right, and you can sit back and feed that customer funnel!
You may already know the importance of using calls to action (CTAs). Every page on your website should have a CTA (like “ask a question”, “download our brochure”, “request a quote” ) to lead a potential customer to the next stage of the buying cycle.
But did you know that—with a little technical wizardry—you can create smart CTAs?
Based on your web visitor’s actions (like clicking an offer, or downloading a white paper, spec sheet, or other content), your website can understand where they are in the buying cycle. Enlist smart CTAS to display the right call to action to match your customer’s buying stage. It’s powerful stuff that helps turns visitors into customers.
Maybe you’d like to pick our brains some more? We’re cool with that.