Almost like giving birth (but not near as painful)
What’s a logo and why does it matter?
A logo is an identity, it identifies your business, brand, culture, meaning. While your logo may be beautiful, just the right colors or have just the right icon… this is really not as important as that it identifies who and what you are. In fact, perceptions about your logo will deepen in time as people interact with your business and form a character for it (the logo). Sure, your logo can LOOK great too, but it’s most important function is identifying you and what you stand for.
We are creative experts with decades of graphic design experience, which we use to create your unique logo that accurately and visually delivers on the promise of your brand. We generally follow a multi round logo design process. So, we will go through a logo questionnaire series to dig into feedback and history right from the start. Next we go through multiple steps depending on the depth of the project (basic logo all the way to brand messaging framework and guide). We are extremely hands on with the development of each logo and pride ourselves in providing everything you need to absolutely adore the logo that embodies your brand.
We offer four different logo packages, from our economical Bronze package to our top-of-the-line Platinum package, which offers multiple design variations of your logo, an expanded color scheme, plus a Logo Usage Guide and a Brand Reference Guide.
If you need a logo, talk to us and we can help identify the best package for your needs. Details on each package appear below.
|Logo Level Options|
|One-color logo design ( 2 idea rounds, 2 edit rounds)||X|
|Two-color logo design (3 idea rounds, 2 edit rounds)||X||X||X|
|Create Pantone Color version||X|
|Create both Horizontal & Vertical logo designs.||X||X|
|Package b/w logo design(s). File types: PDF, EPS, JPEG, & PNG||X||X||X||X|
|Package RGB & CMYK logo design(s). Package Pantone if applicable. File types: PDF, EPS, & JPEG||X||X||X||X|
|Package font-only logo design in color and b/w. File types: PDF, EPS, JPEG, & PNG||X||X||X|
|Package logo icon in color and b/w. File types: PDF, EPS, JPEG, & PNG||X||X|
|Develop expanded color palette to complement logo colors and create department sub logos (i.e. Don’s Auto - service department).||X|
|Logo Usage Guide (6 pg) presents your logo designs, discusses logo use (including email use), and explains how to pick the right logo file type for digital and print.||X|
|We record your brand elements in a Brand Reference Guide that documents your current logo, color palette (by RGB, CMYK and PMS if applicable), slogan, signature fonts, and image styles. This does not include new creative work.||X|
See our logo work
Need help with branding too?
A logo is only one element of your brand. Your brand also consists of other visual elements, key messaging, and a clear awareness of who you are, what you do, and who you serve.
Creating a well defined brand identity for your business ensures that the day to day interactions with your brand are simple and effective for your employees and your clients. In order to design and implement successful long term brand strategy, we’ll go through all of your current content, background, platforms and ideas in order to inform what will soon become your brand identity. If you don’t already have a solid start on this, we would ambassador the defining of your current brand identity (including colors, logo, and historical messaging) to help us to better understand what legacy elements to include in the creation of a visual identity.
If your brand needs help, we know just what to do.
“A brand is the set of expectations, memories, stories and relationships that, taken together, account for a consumer’s decision to choose one product or service over another.”