[case study]

AAKOMA

Case Study AAKOMA

Mental Health. Made Human.

AAKOMA was doing the work—fighting for the mental health of intersectional youth across the country. What they needed was a way to express that truth with clarity and boldness. We partnered with Dr. Alfiee and the AAKOMA team to develop a brand platform that’s as vibrant, affirming, and purpose-driven as the mission itself.

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Strategy

Our goal was to help AAKOMA scale their impact without losing the heart of who they are. Through stakeholder interviews, mission clarity workshops, and narrative development, we created a brand voice rooted in cultural authenticity, scientific credibility, and youth-centered energy. The result was a messaging and visual system that speaks powerfully to partners, policymakers, families—and most importantly, to the young people AAKOMA serves.

Goals

Clarify and unify AAKOMA’s voice across platforms. Elevate brand presence while honoring cultural nuance Equip the team with tools for improving communication through social media Strengthen youth-centered storytelling Communicate credibility without sacrificing approachability

KPIs

Brand platform adopted across all organizational materials. Internal team using new messaging in content creation Stronger consistency across digital and in-person touchpoints Greater clarity in explaining mission to funders and press

Creative
Deliverables

Social Media Playbook