WE ARE TRIBE
The right people
make all the
Difference
We’re not a factory. We’re a team of thinkers and feelers, planners and makers—each bringing something different to the table.
Together, we ask better questions, challenge stale thinking, and help brands show up in ways that feel human.

Sonja Anderson
Founder and Agency Director, 30+ years
Three decades of finding the growth pathways others miss, opening doors that clients didn't know existed.
Ella Lindau
Account and Operations Manager, 7 years
The bridge-builder. Ella connects clients and creative teams with clarity and care, ensuring every project runs smoothly, every idea moves forward, and every relationship thrives.
Rachel Rice
Ops and Finance Coordinator, 25+ years
Where vision meets execution. Curt leads with passion and heart, turning brand purpose into unique visual stories that move people to feel and inspire change.
Justin Bronson
Brand Strategist, 15+ years
Translator of truths. Justin helps brands say what matters, guiding leaders from good intentions to clear, compelling strategy.
Shawn DiCriscio
Senior Web Developer, 10 years
Quietly brilliant, deeply capable. Shawn brings sharp insight and expert-level craft to every build, earning trust with every line of code and every word he speaks.
Oyetola Oyewunmi
Operations Coordinator, 10 years
Calm in the chaos. Oyetola merges analytical thinking with adaptive planning to lead cross-functional teams and deliver results smoothly and on time.
Timi Oyewunmi
Executive Assistant, 10 years
Clear-headed under pressure, deliberate in every move. Timi manages Sonja's schedule, tracks the details, and keeps daily operations on track.
Alejandro Pérez
Art Director, 10+ years
Architect of bold ideas. Alejandro fuses structure and creativity to craft brand visuals that are both strategic and stunning.
Curt Schultz
Creative Director, 25+ years
Where vision meets execution. Curt leads with passion and heart, turning brand purpose into unique visual stories that move people to feel and inspire change.
Todd Anderson
Executive Director, 30+ years
Todd is the agency’s Executive Director, bringing educator-led leadership that equips teams with clarity, structure, and support so they can do their best work.
Gil Aranowitz

Messaging Strategist, 20+ years
Message meets meaning. Gil brings deep research and sharp storytelling together to give brands voices that resonate and last.
Marcelle Benevides

Graphic Designer, 5 years
Design with soul. Marcelle blends aesthetic instinct with thoughtful detail, creating visuals that speak clearly, feel deeply, and resonate long after they’re seen.
Ron Comer
Senior Account Manager, 40+ years
A client’s fiercest advocate. Ron draws on decades of cross-industry experience to guide clients with warmth, wisdom, and a steady, trusted hand.
Miguel Pérez

Production Assistant, 3 years
All-in, always. Miguel brings energy, agility, and a can-do spirit to every project, jumping in wherever needed and always delivering with heart.
Haley Neff
Account Manager, 4 years
Organized, creative, and endlessly thoughtful, Haley helps growing brands stay grounded, clear, and connected through every stage of the process.
Kelvin Kiruthu

Senior Graphic Designer, 7 years
Unmistakable craft, quiet confidence. Kelvin brings concepts to life with crisp execution and a refined eye, making the extraordinary look effortless.

Want to join us?
We’re always curious about meeting great people.
Even if we’re not hiring today, the door’s open.