Sonja Anderson
Founder and CEO
The story
behind zö
Sonja started her career in radio sales in the 1990s, and she was good at it, but the work kept surfacing the same problem: many of the small and midsize businesses she worked with didn't have the budget to use radio effectively, and some would have been better served by a different medium altogether.
She started consulting with them anyway, helping them find the right channel for their budget whether that included radio or not, even when it cost her the commission. That instinct to find what actually works for the client is what led her to start zö agency in 2013.
What we’re here to do
Small and midsize businesses need real results. They are too small to staff an internal marketing department, and too big to manage their marketing without support. That is the gap zö agency was built to fill.
We work with the businesses that form the backbone of their communities. The founders building something with purpose. The organizations that employ people, serve people, and contribute to the places they call home. We work beside them from the ground up.
Where we come from
zö agency draws talent from everywhere in the world. Our team includes people from Romania, Portugal, India, Venezuela, Argentina, Britain, Canada, Germany, Africa, Asia, and across the United States. Sonja herself was born in Germany and immigrated to the US from Scotland in the 1990s. That range of lived experience and perspective is not incidental to the work. It makes the work better.
Our Culture
We are intentionally unforgettable. We hold a culture of trust, openness, and commitment to one another. We respect every age, gender, family structure, religion, heritage, race, culture, disability, sexuality, and political stance. We work with businesses across every sector and without prejudice. Small and midsize businesses with big ambitions. Nonprofits serving those in need. Entrepreneurs bringing something new into the world. In all of it, we are participating in something larger than any single campaign.
Let's talk.
Tell us what you are building.
Call us or send a note. We will tell you how we can help.