[case study]

Deschutes County

Case Study Deschutes County

One County, One Brand

Deschutes County had been using the same logo for nearly 80 years—but the original files were long gone, and each department was interpreting it differently. We modernized their historic mark for the 21st century and created comprehensive brand guidelines that unified how all county departments present themselves to the public.

GraphicA-EFF

Strategy

We began by reconstructing and refining the county's legacy logo, preserving its historical significance while ensuring it met modern technical standards. Then we developed a complete brand system that gave every department—from public health to emergency services—clear guidelines for consistent, professional communication across all channels.

Goals

Modernize an 80-year-old logo while preserving its heritage. Create unified brand standards across all county departments. Develop practical tools for consistent daily use. Establish clear guidelines for logo usage and applications. Ensure professional presentation in all public communications.

KPIs

Historic logo successfully modernized and digitally reconstructed. Comprehensive brand guidelines adopted countywide. 20+ departments equipped with standardized templates. Consistent brand application across all county communications. Streamlined approval processes for marketing materials.

Creative
Deliverables

Comprehensive brand guidelines and usage standards