[case study]
Recovery Network of Oregon
Case Study Recovery Network of Oregon
Changing How Recovery is Seen
Recovery Network of Oregon needed to elevate the visibility of recovery—and reduce the stigma that often silences it. We helped shape a brand that honors lived experience, centers community voices, and makes it easier for people to ask for help—and see what's possible after addiction.
Strategy
We facilitated a full brand development process rooted in community engagement and lived experience. Through interviews, workshops, and field research, we built a messaging system that spoke to the realities of recovery—not just the challenges, but the strength, joy, and complexity of it. The visual identity was designed to feel both safe and proud—accessible to those in recovery, and affirming to those who support them.
Goals
Reduce stigma around addiction and recovery. Create a shared language across partner organizations. Elevate community voices through brand and messaging. Build a platform for outreach, advocacy, and connection. Increase visibility across Oregon’s recovery landscape.
KPIs
20,000+ website visits in the first week. Nearly 600 app downloads at launch. Direct peer support delivered to 57 individuals week one. Strong media engagement and advertising rollout. Brand credited in public partner acknowledgments communities. Build early trust with partners, families, and guides. Lay the foundation for long-term growth and community adoption.
Creative
Deliverables
Visual identity and logo system
