Creating an Effective Marketing Strategy to Help Your Plastic Surgery Clinic Grow
If you are a plastic, cosmetic or reconstructive surgery provider then you know two things about your potential clients. You know that most of your work is with elective patients who will look carefully at all of their options. And you know that there is a necessary sales cycle that requires significant time (months or […]
Create a Powerful Marketing Plan for Your Business to Win in 2021!
Digital Marketing in 2021 Your 2021 digital marketing plan should be a detailed description of the full extent of your planning and digital marketing for business campaigns or actions. With so many changes in the business world just in the past year, driving increased website traffic through SEO, 2021 is a perfect year to establish […]
How to Recession-Proof Your Business
The great recession of our time peaked 10 years ago, but many are still feeling its wrath today. The truth is, if you’re running a business, turndowns are inevitable. The next looming recession is kinda like gravity—an invisible force, but we know it’s there. As the saying goes, “what goes up, must come down.” But […]
Understanding the Importance of the Customer Buying Cycle
Understanding the Importance of the Customer Buying Cycle Before we commit to buying something in stores or online, we all go through a pretty similar decision-making process. Whether we consciously realize it or not, this process is happening in the background, and it’s something we ALL have in common. Getting to know why the customer […]
