Your Dental Practice is a local business working in a limited geographical area from which to draw new customers. You don’t have to compete with national and international businesses for the top spots on Google Searches. But you do want to be on the top of the heap when people in your area search for “great dentists near me”.
Local SEO is essential to any business operating regionally. Local dental SEO services prioritize ranking you high on SERPs within a certain radius of your location(s). Therefore dental SEO marketing of your professional dental services will focus attention on local leads and customers.
Five Ways SEO Grows Your Practice
- SEO Attracts Local Clients Seeking Dentists
The great thing about SEO is that it is incredibly great at customizing your website to reach who you want to reach. With a modest initial investment and even more modest monthly maintenance of your website and SEO you will soon be reaching a lot more potential clients. This is because most people are using their phones and computers to find their next dental appointment. And great local SEO will get your practice on the first page of dental directories in your area.
- SEO Makes Your Website More User-Friendly
However, when a potential client clicks on your website they need to find an updated, mobile-friendly, well organized and responsive website. You don’t want to have these potential clients waiting for pages to load, unable to read your pages on their phone, or struggling to find out how to make an appointment. This is why when you invest in SEO you will also need to invest in building your dental website so they can work in tandem to grow your dental practice.
- SEO Gives You a Boost on the Competition
If your Dental website has fallen behind the competition then you are losing potential clients. The good news is that working to boost your dental SEO marketing will help you catch up quickly and can also help you stay on top! Great dental website SEO is an incredibly cost effective method of getting a leg up on your competition.
- SEO Highlights Your Brand
A key factor in all marketing today, especially on your website, is branding or brand awareness. This is what sets you apart from other dental practitioners in your area. Your dental office has specializations, a unique set of values, reasons for serving your local area, a special group of staff and a vibe that your brand will communicate to your clients and potential clients through your website and social media.
Once you have discerned your brand you can market yourself uniquely and SEO has lots of potential for highlighting your brand and unique place in the local community.
- SEO Leads to Higher Conversion Rates
Because of the almost unlimited ways to target, specify and track SEO through the miracle of programming, building your online presence and SEO ranking will increase your conversion rate of customers. And it can all be tracked, identified and even followed up on through a myriad of tools and options available to you.
Optimizing your dental SEO marketing will mean more website traffic, leads, and conversions since the strategy is more relevant to your base of local customers. Think of this focused strategy as a way to help you compete more effectively against local competitors. According to an estimate in a 2017 ReviewTrackers’ study, 35% of all search traffic is local. And that has increased substantially in subsequent years.
As you can see, without local SEO, your dental practice could be losing out on a lot of traffic and conversions. In addition, it is estimated that the lifetime value of one new dental patient is $4500 according to the ADA and $15,000 according to dentaleconomics.com. That is a lot of incentive for converting new clients!
Help with Your Dental Website SEO
As a Dental practice your SEO needs will differ somewhat from other business services and will require a few specific communication tools to best assist your current patients while also attracting future clients. If you are going to maximize the benefits of your dental SEO services in growing your dental practice in 2021 and beyond you will need to make sure your website is designed properly. Focusing on these six areas will go a long way towards optimizing your website for growth.
- Design your Website for Mobile Users
- Maximize your Website download speeds
- Implement Accelerated Mobile Pages (AMP)
- Focus on Content Optimization for Search Engines
- Optimize your website page titles, descriptions and ALT text (images)
- Optimize for Voice Search
If you need help with any of these website and SEO optimization strategies our dental SEO marketing agency can help, it’s what we do for dental professionals like you! Find us at www.zo.agency!