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Unleash Your Marketing Potential: Discover How zö agency Empowers U.S. Businesses with Strategic and Efficient Marketing Solutions
Imagine running a small to mid-sized business and feeling overwhelmed by the high costs and complexity of marketing in today’s landscape. You’re not alone. Many businesses grapple with the challenge of limited budgets, ineffective strategies, and the overwhelming number of
Start with the Roots, Not the Canopy: Why Your Marketing Strategy Might Be Upside Down
When it comes to marketing effectiveness, it’s easy to feel overwhelmed by the sheer volume of tasks, ideas, and “must-dos” thrown your way. Every day, it seems like there’s a new campaign idea, a fresh service to offer, or another
Clutch Recognizes zö agency as one of the Game-Changing SEO Companies in the United States
Imagine a bustling marketplace where your business stands out, attracting a steady stream of customers to your storefront. As you serve them your one-of-a-kind products with fantastic care and a smile on your face, you’re transforming them into dedicated customers.
From Melody to Marketing: How to Make Your Business Sing
At zö agency, we often get strange looks because of our name, and we LOVE that. It gets us noticed and tells the world we’re not just another marketing agency – we’re the ones with a unique beat. Our name
Empowering Businesses: zö agency Named Portland’s Most Reviewed B2B Partner for 2024
At zö agency, we’re more than just service providers; we’re a tribe dedicated to helping businesses conquer their digital and creative needs. Founded in 2013, we’ve been on a mission to empower small and midsize businesses looking to accelerate their
ROI vs. COI, the Silent Killer of Business: Why Measuring the Cost of Inaction is Crucial for Business Growth
In the world of business, Return on Investment (ROI) is a familiar concept. It measures the profitability of an investment relative to its cost, providing a crucial metric for evaluating the success of marketing activities. But what about Cost of
The Power of Showing Up: Why Consistent Marketing is a Gift
In the world of marketing, there’s a golden rule that reigns supreme: you have to show up for your people. Whether it’s through social media, email campaigns, or other forms of outreach, consistent marketing is key to ensuring that your
Maximize Your Digital Presence With These Two Essential Marketing Tips
In today’s digital age, the success of your business hinges on its online presence. Are you making the most of the digital landscape? Let’s dive into two crucial marketing tips that can transform your business’s visibility and growth potential. Tip
We stole this from Nike
Many business owners share a common concern when it comes to investing in marketing: What if it doesn’t work for my business? It’s only natural to be skeptical before you can see the results marketing can produce. You might think
A Blueprint for Strategic Marketing Success: Doing Less to Achieve More
Have you ever wondered what it takes to fail at marketing? While it might sound counterintuitive, understanding how others have faltered can guide you toward success. Imagine you’re setting off on a winding trail through an unknown forest. Sure, you
Awaken Your Business’s Growth with the Help of Our Psychic Marketing Power!
As your extraordinary marketing wizards, we possess the otherworldly ability to tap into your thoughts and desires. But don’t worry! We won’t spill the beans on THOSE THINGS you’ve been thinking about. Trust us when we say that through our
Everything
Business can be summed up in seven words: Late nights, early mornings, give me coffee. KIDDING! How about this instead: Attracting and converting customers for a profit. Just seven words. Simple, right? Well, not always. It might be uncomplicated to
Brand and website
Psssst hey! Over here! It’s me, your website. It’s time we had a chat. We have a lot to catch up on, considering the last time you could bear to look at me was ages ago. I know you’re embarrassed
Spellbinding Strategies for Stealing Eyeballs and Capturing Hearts… for Your Business!
Welcome to the mystical realm of offline marketing, where Pay-per-click pixies, website fairies, social media mermaids, and many more, including the advertising wizards at zö agency, live and thrive! We presume you came to our domain in order to learn
Online Marketing
The sun beams comfortably down on you, you’ve packed your favorite sandwich and a personal-sized bag of chips, and a light breeze kindly sweeps past. You’ve got on your waterproof pants and welly boots, your line is baited with a
Come sit around our log fire!
Summer camp can be an unforgettable experience, full of adventure, learning, and camaraderie. However, choosing the right summer camp can be a daunting task. You want to find a camp that aligns with your interests, values, and goals – a
The Benefits of Creating a Brand Identity
Imagine your business as a culinary masterpiece, where every ingredient, every spice, and every technique harmoniously blend together to create a tantalizing experience for your customers. In this vibrant kitchen of commerce, brand identity serves as the secret sauce, infusing
Marketing Strategies to Attract New Patients to Your Eye Care Center
Eye Care Centers, Optometrists and Ophthalmologists looking to attract new customers to their skills, services and products and wanting to create brand awareness for their website, clinic(s), and product offerings, need to improve their overall optical marketing strategies. It is
How to Choose a Full Service Marketing Agency
Most businesses need marketing agencies for at least some of their advertising. The strategy of bidding out specific marketing tasks that absolutely cannot get done in house, while common, has its benefits as well as its drawbacks. The benefits are
Who Benefits from the Google Search Update?
Google has recently launched an update to its search engine in which they have added a feature we are all familiar with when using Twitter, TikTok, Instagram and Facebook. It is really quite surprising that Google has not taken advantage
The Manifest Spotlights zö agency as 2022’s Best Recommended Media Buying Agency
Based in the heart of Bend, Oregon, zö agency is a dedicated full-service marketing and branding agency founded in 2013. We serve as the go-to partner for promising startups, nonprofits, large enterprises, and more. Our team is loved because of
SWAG! What is It? Why Use It?
The Meaning of Swag There are several explanations for the origins of the word “swag.” In the 1800’s, swag was known as the loot taken in a robbery. Since it was often put in a bag for a quick getaway
What Is A Marketing Campaign?
The dictionary answer to “what is a marketing campaign” is: “an organized course of action to promote and sell a product or service, or to achieve a goal.” Let’s break that down into more understandable parts. This simple definition leads
How To Use Social Media Influencers in Your Marketing
What is a Social Media Influencer? Social media influencers are people who have built credibility as experts in (or voices for) a particular industry, have developed a large group of followers who look to their advice and thus they are
How To Market Your Business Without Social Media
The role of social media in marketing has taken a huge jump in just the last few years. For this reason, the lure of social media is strong with its massive reach and, often, free exposure. But there is never
Brass Tacks Answers to: How Do You Calculate ROI in Marketing?
When discerning your business’s true marketing return on investment (MROI), you may want to include a number of measurables that will help you justify the marketing money spent. Some of these measurables are certainly important elements of a marketing campaign;
What Is Marketing ROI and How Does it Differ From Marketing Deliverables?
When it comes to measuring the value of business marketing campaigns, businesses are right to focus on the quality and timeliness of their marketing deliverables (website, printed materials, SEO campaign, TV commercial, etc). Additionally, these businesses should calculate their marketing
The Top Five Marketing Resources
This blog is for those who want to know how to learn more about marketing and how to use the many marketing tools available today to build and grow their business. Each of these five resource areas will fill your
Why You Should Get a Custom Website Design
What Is Custom Website Design? A growing number of web design firms and marketing businesses are making lots of money by convincing small businesses, startups and other businesses to build their business websites using cookie cutter template designs. Their process
How You Can Improve Your Local SEO for Businesses Right Now
Nearly 50% of all Google searches are looking for local business information. These people are searching for things like where to buy their outdoor plants, what is the best local pizza, ‘where can I get my hair done’ and ‘what
How Instagram Stories for Business Can Help You Grow
Introduction to Instagram Stories for Business For a lot of business owners who are uncertain about social media marketing, their question is, ‘Why use Instagram for Business?’ That may be because these business owners didn’t know that in excess of
Looking For a Logo Redesign? Here’s What You Need To Know
Iconic logos are game changers! Logos that strongly convey your brand and are eye-catching will dramatically impact your own business. Business logos that nail it the first time are rare indeed (think Nike). So it is not unusual for a
How Google Remarketing Can Convert Visitors Into Customers
How Google Remarketing Works If you use Google as your search engine of choice and you shop online, then you have seen remarketing display ads. They are targeted ads that revisit you on your computer or phone because of cookies
Facebook Marketing Strategies to Boost Your E-commerce
What is Ecommerce Facebook Marketing? Everyone selling products through an ecommerce business website can reap the benefits of leveraging the reach and power of Facebook marketing strategies. Discovering ways to generate repeat sales from existing customers while at the same
The Best Web Design Tips to Optimize Conversion Rates
What Is Website Conversion Optimization? Website conversion optimization is the process by which visitors to your website convert to purchasers of products or services from your website at an increased rate over time. This process leads to increased sales and
Giving Your Marketing Agency Effective Feedback
The importance of effective feedback is immeasurable and marketing agencies are always looking for feedback on their projects. No matter how good an agency is, it can always use constructive criticism to improve its services. But what makes feedback effective
What Marketing Agencies Do: Explained!
The answer to the question, “how does a marketing agency work?” can be a bit mysterious. We all get to see the end products of marketing agencies’ work in the colorful brochures, attractive websites, clever TV commercials, bold signage and
Who is the Ideal Client for an Ad Agency?
If you’re reading this, there’s a good chance you’re either a business owner who is looking for an advertising agency, or you are an advertising agency owner who is looking for new clients. In either case, it’s important to understand
Top 10 Tips for Building a Great Website
Creating and maintaining a great website is essential for businesses today. Even if your business has storefronts where you do most of your sales, customers still search the web for all kinds of information before they shop. Some things potential
Latest Social Media Trends of 2022 & How to Keep Up With Them
It’s hard to believe that social media has already been around for 25 years! In that time, it’s evolved from a tool used mainly by college students to communicate with each other to an all-encompassing platform used by people of
How Long Does it Take for SEO to Work?
Businesses that want to use Search Engine Optimization (SEO) as a roadway to success, whether new startups or established businesses that want to grow through the benefits of SEO, all want to know how long is the SEO time frame?
What Types of Businesses Use PR & What Can PR Do For Your Business
Public Relations (PR) is an incredibly important element in the mix of any business’s marketing toolbox. It is essential that CEOs and Marketing directors understand how PR can help your business. PR is a key part of marketing, supporting and
How to Upgrade Your Custom Printed Marketing Materials
When businesses think about effective marketing, it is important to think beyond digital marketing and include print marketing materials. Effective print marketing begins with understanding how they are most effective and why they will help your business. Why Use Printed
Choosing the Right Marketing Mediums for Campaigns & Audiences
Marketing mediums are how businesses convey their brand, message or products through advertising. Where do you want your advertising dollars to work for you? Marketing is as old as gossip. But as populations grew and became more educated, advertisers began
How Is Event Marketing Valuable for Brands?
Clarifying the unique elements of your brand is one of the most effective ways for your business to better connect with your potential customers. Unless you are completely confident in your brand and in why you do what you do,
Brand Strategy vs. Marketing Strategy- What Is the Difference and Why Are They Both Important?
“A brand is the set of expectations, memories, stories and relationships that, taken together, account for a consumer’s decision to choose one product or service over another.” – Seth Godin What is a Brand Strategy? Brand strategy is an overarching
Hiring a Full Service Marketing Agency vs. Hiring a Boutique Marketing Agency- Which Is Better?
An Overview of Marketing Agencies There are a lot of different kinds of marketing agencies out there. For the sake of keeping track of the main types I will first define the two types of agencies we will be highlighting.
There are Many Different Types of Marketing Agencies | Which One is Right For You?
One thing that tends to be a constant mission for most business owners is that we are always looking for ways to grow our businesses. We may not always know how to do it ourselves, but we’re always on the
6 Things You Can Do Now to Better Your Marketing
Do you ever feel like your marketing could be better? Like you’re not quite reaching your target audience or getting the most out of your efforts? Well, don’t worry – you’re not alone. Even the best digital marketing experts can
Risks of Doing Nothing in Marketing | Why You Need a Digital Marketing Strategy
If you are a business owner, trust us when we say we know you are busy! In fact, you are likely so busy that you may even be tempted to let things slide in your marketing department. After all, things
The 5 Advantages of Virtual Teams
You’ve probably heard of virtual teams, but you may not know what they are or what advantages they offer. A virtual team is a group of people who work together online to achieve a common goal. They have become the
Marketing Strategies for Educational Services
There are many things to consider when marketing a business, and the education industry is no exception. Whether you’re a school, tutoring center, or any other type of educational institution, it’s important to have a well-thought-out marketing strategy in place.
Full Service Digital Marketing Agency Vs Specialized Agency – Which One Is Better?
A marketing agency is a company that specializes in advertising and promoting brands. While there are many different types of marketing agencies, all of them share one common goal: helping brands reach more consumers. With such a noble cause, there’s
Is Email Marketing Effective?
If you’re wondering whether email marketing is still an effective way to reach customers or not, you’re not alone! With the rise of new digital marketing technologies over the years, it is good to question the importance of email marketing
Why is Niche Marketing Important?
Have you ever heard the saying, “Jack of all trades, master of none”? I’m sure you have. It basically means that if you try to be good at everything, you’ll end up being good at nothing. This is especially true
The Ethical Implications of Social Media Advertising
What if you could target potential customers with laser precision, by their precise interests and needs? What if you knew exactly who to market your products and services to – and could track the results in real-time? In today’s world
Is ADA Compliance Mandatory for Websites?
If you own and operate a company that serves the public, you likely know that complying with ADA regulations is critical. Especially if you’re in the medical or education fields. But did you know that your website also needs to
How Dental SEO Marketing Will Help Grow Your Practice
Your Dental Practice is a local business working in a limited geographical area from which to draw new customers. You don’t have to compete with national and international businesses for the top spots on Google Searches. But you do want
Avoid Startup Failure: Tips For Effective Cannabis Marketing
In just the past few years, cannabis has become a massive industry, and as a result, the marketing surrounding it has grown exponentially. With more and more states legalizing marijuana, the opportunities for cannabis companies are endless. If you’re looking
Hit the Road: Understanding the Impact of Digital Marketing for the Automotive Industry
In today’s car buying market the overwhelming majority of shoppers begin their search for a new car online. They become familiar with the brands and models they are interested in, compare reviews, and they research multiple dealerships online before they
Elements of Brand Loyalty in Alcohol Branding and Marketing
If you enjoy a refreshing drink now and then, your alcohol of choice likely says something about you. Maybe you’re a craft beer enthusiast who swears by anything made in a small local brewery. Or maybe you only drink bourbon
zo agency Records A Total of Nine Reviews for the last two months of 2021
Feedback is the lifeblood of our industry. Without them, we’ve never known what we were doing right or wrong. That’s why we decided to create our Clutch profile. We knew the insight we’d get from the reviews would provide great
Not All Websites Are Created Equal: Nor Should They Be!
When creating a website, or having one created, it is important to know its purpose and then incorporate elements that will maximize the effectiveness of it as a tool to fulfill its purpose. If you want a website that functions
Learn About the Different Approaches of Location-Based SEO
Learn About the Different Approaches of Location-Based SEO As a business owner, you’re always looking for new and innovative ways to get your company in front of potential customers. And you probably know a lot about different types of SEO
What is Ad Recall in Digital Marketing?
There is a magical metric that a digital marketing agency leans on to deliver solid answers to their clients about the performance of their advertising efforts. It is called ad recall; it estimates how many people would remember seeing your
Digital Video Advertising
Do you remember the good old days when TV was just a black and white box with a single channel? Me neither. Television has come a long way in the past few decades, evolving into what we now call “digital
What a Creative Agency Can Do for the Growth of Your Business
Far too long have business owners relied on newspaper ads and billboards to drive the growth of their companies. Sure, these traditional advertising methods can still sort of work, but they’re no longer nearly as effective as they used to
Challenges Facing Global Impact Companies in the Postmodern World
Let’s take a look at ten key global issues for business that Global Impact Companies face as they seek to expand and engage with our rapidly changing global economy. 1-Recruiting Internationally It is easy to understand why almost a third
Tips to Optimize Your Website for Each Stage of the Buying Cycle
If you have been in business for a while you know that not everyone who visits your website or your store is ready to buy, able to buy or even interested in buying. The four stages of the customer buying
How to Use Digital Advertising Trends to Boost Your Business
The advertising of today is vastly different from just a few decades ago. And the pace of change is creating lots of new opportunities and trends for boosting your business. Let’s look at seven of them. 1-Google and Facebook Ads
Choosing an Advertising Agency that fits your needs
When your business wants to launch a new line of products, update your website to better take advantage of digital advertising, completely rethink and rework your brand, or move your products into a new market; that is a great time
How Newsletter Campaigns Promote Your Business
Newsletters are sometimes defined as one-to-many emails, because businesses are emailing a large number of people at one time, over a period of time or scheduled for a specific time in the future. They are definitely an essential element in
Use Social Media to Build Customers into a Community
What do you think of when you consider how to pursue the best social media advertising? Before you say “grow your sales”, contemplate a couple of questions. What if you could transition a large portion of your customers into a
8 Benefits of a Good Digital Marketing Strategy
Some of the benefits you can expect when you develop and put into practice a digital strategy for business marketing. 1. Get More for Less Any time someone suggests that you can get more of something you want for less
zo Agency Records a 5-Star Rated First Review on Clutch
While we live in a digital world, print media is still an essential part of the marketing mix. Spending in print media can help businesses extend their reach to potential customers, gain publicity and engage their target audiences with campaigns.
Why Blogging Matters for Business, Here’s Everything You Need to Know
If you own a company, you know that you always need to be on top of trends, continuously adjusting to the unending changes in the marketing landscape. One form of marketing that has been consistent in supporting this over the
5 Tips to Effectively Brand Your Financial Services Firm | zo agency
We all see the effects of brand and brand recognition on business success. The big question is how do we get to that kind of clear connection between who we are, what we do and how we communicate that to
Capture Your Company’s Identity with our Unique Logo Design Process | zo agency
A logo is an identity. It identifies your business, brand, culture and meaning. While your logo may be beautiful, have just the right colors or just the right icon… this is really not as important as that it identifies who
How to Attract More Visitors to Your Museum Using Social Media
Our museum clients have often asked us how to advertise a museum. One way to attract more visitors to your museum is to harness the growth of social media marketing for museums. Museums create an experience for their visitors. And
SaaS Advertising Secrets to Boost Paid ROI | zo agency
Digital advertising for SaaS companies is a bit more specialized than for traditional companies, in part because a lot of potential clients do not know what cloud based software is. When you develop your SaaS advertising approach there are a
Why Would an Audiologist Want to Hire a Digital Agency? | zo agency
Digital advertising is essential for growing your audiology practice. A growing share of people looking for your services and products are doing so on their computers and phones. They are simply typing “hearing aids” or “audiologist near me” into their
Marketing Strategies to Attract New Patients to Your Eye Care Center
Eye Care Centers, Optometrists and Ophthalmologists looking to open their skills, services and products to new patients and wanting to create brand awareness for their website, clinic(s), and product offerings, need to improve their overall optometry marketing strategies. It is
The Top 10 Latest Trends in Event Management | zo agency
The past year and a half has caused us all to question our presuppositions about how things must be done and to get creative about how things can be done. There is no doubt that the events of the last
How Social Media Marketing is Revolutionizing the Travel Industry
You may not think that travel marketing and media are the most copasetic couple on the red carpet, but in reality social media marketing is in the process of revolutionizing the travel industry. Social media accounts like Facebook, Twitter, Instagram,
How a Great Logo Will Boost Your Gardening and Landscaping Business
Your business logo is a clear, simple and attractive representation of your business brand! In other words it is a representation of your business’s values, priorities, relationships, mission, vision and services. Great logos are iconic. They connect businesses with their
How COVID-19 Pandemic has Impacted and Changed Brand Content Marketing
The Covid-19 pandemic came onto the scene during the ominous year of 2020 and completely overhauled the business landscape. Just imagine how many crisis management video calls must have sprung up between marketing managers and their teams during those first
Choosing an Advertising Agency to Fit Your Needs | zo agency
When your business wants to launch a new line of products, update your website to better take advantage of digital advertising, completely rethink and rework your brand, or move your products into a new market; that is a great time
Local Marketing Chaos in Branding: Learn more about its causes and remedies
Local marketing chaos is a condition that stems from inconsistent branding. Usually it’s the straying of brand standards in a franchise, specifically when one store in the chain takes an air of independence and begins to revamp their marketing strategies.
How Artificial Intelligence is Changing the Printing Industry | zo agency
There are a lot of printing industry challenges facing businesses in today’s digital oriented society. However, AI (Artificial Intelligence) has great potential for opening up a variety of new revenue streams for print businesses by improving the effectiveness of the
A Guide to Ensuring Brand Compliance for Your Company
Where did the Idea of Branding Originate? To fully grasp the concept of a term we can look into the history of where a word came from. In the ancient Scandanavian language of Norse, the word “brand” meant “to burn.”
How Will AI Change PPC Advertising? | zo agency
Artificial Intelligence (AI) is the latest technological development to begin a massive change in creative advertising and marketing in the digital realm. AI technology is highly effective when used to improve and enhance paid advertising for businesses and consumers. It
A Simple Guide to Successful Radio Advertising | zo agency
Radio commercial ads may sound like a bygone method of business advertising, however in reality Radio marketing remains a solid investment for businesses who want to reach a broad audience with their advertising. One of the great things about radio
7 Strategies to Improve Public Relations in the Covid Era | zo agency
The Covid-19 pandemic has only accelerated the already established movement to digital communications and connections. It will have long term implications for how our businesses interact with their customers and generate buzz around their products and services. Here are a
Grow Your Real Estate Business by Boosting Your Local SEO Ranking
The highly competitive real estate agent market poses business challenges for newcomers and veterans alike. It is not feasible to just sit back and watch new clients pour in the door or the inbox. Getting the slightest bit of an
6 Advantages of Hiring a Media Buying Agency | zo agency
With all of the fantastic new marketing ideas and avenues available to businesses today it is easy to forget that, when it comes to putting a clear message in front of your business’s intended audience, traditional paid advertising is still
Successful Event Engagement Strategies for Event Planning and Management
Planning and managing large events is an incredibly demanding job with so many different aspects and details to manage. To better help you succeed we are dividing these event planning strategies into the timeframes around any large event engagement. To
Beverage Industry Marketing
We are what we drink! And boy do we like to drink! Specialty coffee, tea, boba, matcha, juices, smoothies, wine, beer, craft beer from growlers or crowlers, distilled spirits, hard cider, cocktails, you name it and we drink it! And
Build an Effective Marketing Strategy to Improve Leads For Your Industrial Company
If you are an Industrial company looking to open your products to new markets, wanting to create brand awareness for your products, announcing new product launches or improving your overall marketing of industrial products and services it is vitally important
Nine of the Hottest Trends for Designing Your Most Awesome Website! | zo agency
Trends aren’t everything, but they can be fun and effective to incorporate into your website. Website design best practices are important whether you are looking for an update, a whole makeover or you are building your new most awesome website
Boost Adoption at Your Animal Shelter or Rescue through Social Media Marketing
There is nothing more transfixing than a Facebook, Instagram or TikTok post involving a cute cat or adorable puppy. People love their furry friends so much that they will do almost anything for them. And animal lovers are perhaps the