Full Service Digital Marketing Agency Vs Specialized Agency –  Which One Is Better?

A marketing agency is a company that specializes in advertising and promoting brands. While there are many different types of marketing agencies, all of them share one common goal: helping brands reach more consumers.

With such a noble cause, there’s no question as to the importance of marketing and how crucial it is for every business to handle that department well. But when it comes to executing your marketing plan, you may wonder if you should go with a full-service marketing agency, or a specialized agency.

In this article, we will give you the low down on the pros and cons of each type of agency so you can make an informed decision. To start, you’re probably asking yourself, “What IS a full service agency?” and “What does a full service agency do that differs from a specialized agency?“

Well, we can answer that! A full-service marketing agency is what we are here at zo. We provide a comprehensive array of services that help businesses achieve their marketing goals. Services include branding and design, website development, event marketing, search engine optimization, PPC (pay-per-click) advertising, media planning, content marketing, social media marketing, email marketing, print marketing and public relations, just to name a few. A specialized marketing agency offers only ONE of these services.

Benefits of Using a Full-Service Digital Marketing Agency

Taking a team approach, a full service digital marketing agency is a group of experts in different areas of marketing, specializing in their areas of digital marteting (such as SEO, SMM or PPC), who all work well together for a common goal. Over at the specialized agency, you might have just one guy you get to talk to, who does just the one thing. 

Having a full service marketing and advertising agency on your side can provide your business with a comprehensive and cohesive marketing plan that takes all of your needs into account, vs just one. This is in contrast to working with a few different specialized agencies. Having so many people involved becomes a decompartmentalized situation and actually ends up costing a LOT more since they can each say they ‘specialize’ in what they do and use that as the justification of their higher prices.  

Let’s say, when you were starting out, you thought you just needed a logo. So you hire an agency that specializes in logo design. Suddenly you realize you need additional services. Now you have to find, and align with, an entirely new company than the one who branded you, and go through all of the motions of a new relationship. 

So, all that to say, one benefit of using a full service integrated marketing agency is that you don’t have to look anywhere else when that time comes. Just call them up and let them know whatever it is you need next. By working with an experienced full-service agency, you are saving time and money and projecting for the future, while getting the most effective marketing for your company.

Benefits of Using a Specialized Agency

Well, wait a minute… a full service marketing and advertising agency sounds like a dream, is there ever even a need for a specialized agency!?

A specialized agency might say that the benefit to using them is that they are industry-niche-experienced – but so are each and every one of our department experts here at our full-service agency. So, that isn’t a driving force to go with a specialized agency. What else? Well, we know that, usually, the specialist is an in-house hire – you hire a marketing manager, or a social media manager, give them a desk and pay for their fees, they become employees and you really have an expensive responsibility on your hands. When you hire an outside full-service agency, you have every thinkable marketing need at your fingertips, with ultimate flexibility and cost effectiveness and a solid plan for the future growth of your company.

While an in-house expert might definitely be able to engage in a deep understanding of your brand and product, philosophy and culture, while offering utmost dedication, strong bonding and fast communication – take it from us when we say – you can get all that and more from a full-service agency, at a fraction of the cost. And, with ROI being a company owner’s highest priority, you basically can see where we are going with this – we would choose a full-service marketing agency every time!

How to Choose the Right Marketing Agency for Your Business

No matter what your business size or marketing needs, once you decide you’re going to go with a full-service agency, it’s important to choose the right one. Take the time to research, be clear about what you need and want from your agency and do your due diligence in investigating the ones that interest you. If you take these steps, you’re sure to find a marketing partner that can help your business grow and succeed. 

If you’re still asking, “what does a full service agency do“ then we should just get you connected with one of our senior strategists here who can go into more depth about each of our services with you, create a tailored plan based on your needs and get your dream marketing plan off the ground! You can also go to to find out more.

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zo agency serves as the marketing department for small to midsize businesses that are typically too small to have their own internal marketing department and invariably too big to manage without one.

We’re your marketing director, strategist, account manager, project manager, family and tribe.