We stole this from Nike

Many business owners share a common concern when it comes to investing in marketing: What if it doesn’t work for my business? It’s only natural to be skeptical before you can see the results marketing can produce. You might think “Well, my business isn’t like any other!” and you might be right, but your business still has something in common with others… It’s a business. The entire reason marketing exists is that it helps every kind of business grow in whichever way it needs. So why would yours be any different? In a moment, you’ll see what we mean when we say that the importance of marketing in a company is undeniable.

In this blog, we’ll explore why investing in marketing is crucial for your business’s growth and how to get started on the right path. The importance of marketing in business may be unclear before you get started, but once you understand why marketing is important for business, you won’t be able to ignore it any longer.

Okay, so we can’t pinky swear all your marketing will work perfectly. But we can tell you it’s worked brilliantly for the hundreds of clients we’ve already partnered with. 

Marketing Success Stories: Real Results, Real Businesses

Before we delve into the “why” and “how” of marketing, let’s share some success stories from real clients. Here’s a quick peek into how we’ve helped businesses just like yours:

One of our oldest clients, the Deschutes Public Library, has said many amazing things about us over the years, amounting to this glowing testimonial:

“The crew at zö agency are wonderful partners. They have proved to be experienced media buyers, producers, and designers who work with our budgets to produce meaningful material for the community. They have gone above and beyond to help us organize fantastic marketing campaigns, and we never hesitate to reach out to them because they always know what to do.” 

Our work with the Deschutes Public Library reflects perfectly our commitment to delivering exceptional service tailored to the unique needs of each and every client. So much so that they have been continuing to work with us for over ten years! You can check it out here.

So while it’s true that your business might not be like any other business out there, that doesn’t mean that the crucial role of marketing in business won’t be just as vital to you too. And with zö agency working by your side, we can develop a compelling game plan to make your unique business shine brightly in the way that fits it the most. The first step to doing that is to establish and use the principles of marketing in our approach, but alter them to suit your business’s needs.

The Core Principles of Marketing Effectively

You might be wondering ‘what are the principles of marketing?’ And luckily enough, we’ve written them all out in a comprehensive list just for you so that you can learn why marketing is important for business, and how we make it happen.

  1. Customized Marketing Strategy: We begin by auditing your business and any existing marketing efforts. Based on our findings, we create a tailored plan of action designed to address your business’s specific needs. 
  1. Data-Driven Approach: Every marketing activity we undertake is closely monitored, and the data guides us. If something isn’t performing as expected, we optimize and tweak it until it meets our high standards.
  1. End-to-End Management: We handle the entire marketing process for you, from start to finish. As your revenue grows, your marketing budget grows with it. There’s no finish line – if you want us for life, we’re with you for life. 
  1. Your Level of Involvement: We understand that different clients have different preferences. You can be as involved as you would like in the process. Whether it’s a weekly call or a biannual report, your marketing will continue to thrive. 
  1. Tracking and Measurement: We put creativity and strategy into your marketing efforts, and you get revenue and freedom in return. Everything is tracked and measured to ensure effectiveness.

The Real Question: Why Haven’t You Started Already?

Instead of asking, ‘Will marketing work for my business?’ the real question should be, ‘Why haven’t I started already?’ The truth is, marketing works when done right. It’s a proven path to business growth, and all that’s left for you to do is take that first step. Instead of wondering why marketing is important for business, you should be wondering how soon you can talk with us! The answer? Right now! We are always available to schedule a call and meet with you because we understand the importance of marketing in business and know that it’s never too late to get started!

So, in the words of Nike: Just do it. But here’s our twist on it – don’t do it alone. At zö agency, we’re here to guide you through the marketing journey. Even if you’re not quite ready for a team of marketing wizards by your side, you can still download our free guides to test the waters! There’s zero obligation, and you can ask us anything. We’re more than willing to explain why we would never ever work with Nike!

Ready to get started? Reach out to us. We’re here to help you make the most of your marketing efforts and grow your business. 

Marketing isn’t just a luxury; it’s a necessity for business growth. If you now understand the importance of marketing in a company and you’re ready to unlock the full potential of your marketing efforts, don’t hesitate to reach out. At zö agency, we’re here to make it happen.

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zo agency serves as the marketing department for small to midsize businesses that are typically too small to have their own internal marketing department and invariably too big to manage without one.

We’re your marketing director, strategist, account manager, project manager, family and tribe.

Daron Jagodzinske

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