It’s hard to believe that social media has already been around for 25 years! In that time, it’s evolved from a tool used mainly by college students to communicate with each other to an all-encompassing platform used by people of all ages around the world and across the entire spectrum of businesses. As new social media platforms emerge and older ones disappear, it can be tough to keep up with social media latest updates. In this blog post, we’ll outline the most popular social media trends of 2022 and how you can use them to stay connected with your clients, and we will also give you tips on how to keep up with social media trends! So sit back, relax, and get ready to hop on the next big thing!
What is Going on in Social Media?
Is anyone else not entirely sure what is going on in social media? It seems like every day there is a new app, or a new way to share content. It can be hard to keep track of it all! But that’s what makes social media so exhilarating, right? You never know what’s going to happen next. Well let’s all just take a big breath and try and get caught up here for a minute.
Here are the social media trends of 2022:
1. The rise of live streaming video
If you’re looking for a new way to engage with your customers and drive more sales, consider using live stream video in your marketing. Live streaming allows you to connect with your audience in a more personal way, providing an opportunity for two-way communication that can help build trust and loyalty. Research shows that viewers are more likely to take action after watching a live stream than they are after watching a prerecorded video, which is likely why this marketing trend is in the spotlight, lately.
2. Increased use of bots and AI for marketing purposes
The future of bots and AI is looking bright, especially for digital marketers. According to recent data, it looks like this trend is becoming increasingly popular among marketers and brands. In fact, it’s looking like we’ll all soon be replaced by robots (just kidding). But seriously, what can you do to use this trend to your advantage? Well, if you want to stay ahead of the curve in marketing, start learning how to use bots and AI. It’s only going to become more prevalent in the coming years.
3. The growing popularity of messaging apps
If you’re not using messaging apps for marketing yet, it’s time to get on board. It seems like there’s a messaging app for everything these days. Facebook Messenger, WhatsApp, Google Hangouts, Skype, and all the rest are battling it out for our attention (and business). The popularity of messaging apps will continue to grow, so now is the perfect time to start experimenting with ways to use them to reach your target audience. What type of content will work best in a messaging app? That depends on your target market and what you’re trying to achieve with your marketing campaign. But some general tips include keeping your messages short and sweet, using images and videos whenever possible, and testing out different types of content until you find what works best for your business.
4. The importance of visual content
Did you know that humans process visual information 60,000 times faster than text? That’s a pretty astounding statistic, and it’s one of the reasons why visual content is so important. Including visuals in your marketing is essential. They help you to capture attention, convey messages more effectively, and create a lasting impression on customers. Keep in mind, it’s important to use the right kind of visuals for your target audience and also that good design matters. Videos are a powerful tool for marketing, especially if you use humor. It can be an effective way to engage potential customers and boost sales. In short, if you want to succeed in marketing today, you need to include visual content in your strategy!
5. The growth of virtual reality
Virtual Reality: The Next Frontier for Digital Marketers? You probably remember the first time you saw a virtual reality (VR) headset. It was likely at a tech conference or maybe even your local electronics store. You strap it on, and suddenly you’re in another world. Fast forward to today and we now have 360-degree videos, which give viewers an even more immersive experience. This technology is still in its early stages, but there are already some impressive examples of how it is being used effectively in marketing. VR marketing is allowing companies to offer a look at their products and services in a whole new light: in a digital experience versus a physical one. Some marketing companies are already out there creating brand avatars for fans to interact with and whole new worlds where a product or service can be sampled and looked over. Beam me up already, Scotty!
How to Keep Up with Social Media Trends
One of the best ways to stay on top of social media trends is to start using it more, yourself. Start spending time regularly online and it will help you understand it better and give you an idea of what your own customers are experiencing. You can also be reading social media news sites, downloading and listening to podcasts on the subject, subscribing to YouTube channels, following social media gurus on twitter and making some social media-savvy friends.
It can be challenging to keep up with all of the social media latest updates, but luckily we’re here to help. We’ll continue to post on our blog regularly with the latest news and trends so you can stay ahead of your competition. Make sure you subscribe so you never miss a beat! Do you have questions about any of these social media latest updates or how to use social media for your business? Let us know – we would love to help.