In just the past few years, cannabis has become a massive industry, and as a result, the marketing surrounding it has grown exponentially. With more and more states legalizing marijuana, the opportunities for cannabis companies are endless. If you’re looking to get in on the action, it’s important to know how to excel in the cannabis marketing arena. There seems to be a high level of startup failure in this industry, however, by focusing on the right steps and partnering with an experienced marketing agency, you just can’t go wrong. Here are a few tips for cannabis marketing and branding to help get you started.
Establish Your Brand
With the industry growing by leaps and bounds, every cannabis company out there is vying for a piece of the pie. You’ll need to get serious about your cannabis marketing plan and figure out how you’ll be standing out from the crowd – it all starts with establishing your brand. You want to create a unique voice that speaks directly to your target audience about what makes you different from everyone else in this business. From there, work on building trust so they know who you are and why they should buy from you first before exploring other options. Also, be sure and give back to the community! There are many ways for companies in this space to help their communities – and do so genuinely, without any financial benefits to themselves. Think of these as ‘halo’ effects, where people start trusting a company because of the good deeds they have done around town.
Produce High-Quality Content
When it comes to effective cannabis marketing, it’s crucial to produce high-quality content that is engaging and useful. This will help you stand out from the competition and connect with your target audience. The way to make this happen is by first understanding your audience. Whether you’re going to be writing blog posts, curating video scripts or drumming up engaging social media copy, the best thing you can do for yourself and your company is take time to get an idea of who will be reading your stuff. This process could be as simple as asking a few questions about your target audience’s needs and finding out what their interests are. Spend some time browsing through their Facebook feeds so that you have a better sense of where they are coming from. Once you know them well enough, start crafting top-shelf posts with punchy headlines to really hook them in! By producing high-quality content that is engaging and useful, you’ll be well on your way to success in the cannabis industry.
Make Use of Social Media
For solid cannabis marketing and branding, you’ll need a strong and consistent voice. In order to reach new audiences, it’s important to make use of social media. This will help you connect with potential customers and build relationships with them. Use social media platforms like Facebook, Twitter, and Instagram to share your content and engage with your followers. Make sure your social media profiles are professional and well-designed and be sure to post regularly.
Online cannabis advertising regulations are pretty standard across all regions but be absolutely sure to do some research on the rules in your state before you get started. In general, tho, the rules are pretty straightforward: there is to be no suggestion of health or medical benefits in your ads. No elements that might appeal to children, like cartoon characters. No pricing, potency statements or promotional offers. No false or misleading statements and no testimonials or endorsements. Also, infused product ads must have the words: “For Adult Use Only.” Abide by the rules and you won’t have any issues.
Social media will help you reach new audiences, grow your business and connect with more people in the cannabis industry. So, if you haven’t started using social media for your cannabis business, now is the time! It could be the very catalyst to increasing your brand awareness and driving traffic to your website. Commit to a cannabis online marketing strategy.
Partner with Other Businesses
Partnering with other businesses in the cannabis industry can help you expand your reach, build new relationships and get your name out there. By sharing content, collaborating on projects and attending events together you can create a powerful network of support that will help your business grow. We always get excited to see what amazing things our clients achieve when they catch onto this gem and start teaming up with other cannabis companies! If you are reading this article and you’ve gotten all the way down to this point so far, you are more than likely someone who is looking for ideas on growing your cannabis business; so be sure and take this one seriously: pull up a calendar and get signed up for a few of the next local industry shindigs.
Hire an Experienced Marketing Agency
You’re looking to avoid startup failure and to take your cannabis business to the next level, so it’s high time you hire an experienced marketing agency! Here at zo, we have worked with both startup and established cannabis operations, and have a proven recipe for cannabis marketing and branding.
We have taken an essential role in birthing cannabis brands, getting some of them through their infancy and taking many reputable companies to higher heights; and we have built long-term relationships with our clients by doing so. We call it Tribe!
We have a team of experts who can help you create a comprehensive cannabis online marketing strategy, as well as offline traditional marketing – one or both will help you increase your sales and grow your brand. Visit us today at www.zo.agency