A Blueprint for Strategic Marketing Success: Doing Less to Achieve More

Have you ever wondered what it takes to fail at marketing? While it might sound counterintuitive, understanding how others have faltered can guide you toward success. Imagine you’re setting off on a winding trail through an unknown forest. Sure, you could traverse it on your own, finding out which pathways lead to dead ends or […]

Marketing Strategies to Attract New Patients to Your Eye Care Center

Eye Care Centers, Optometrists and Ophthalmologists looking to attract new customers to their skills, services and products and wanting to create brand awareness for their website, clinic(s), and product offerings, need to improve their overall optical marketing strategies. It is not enough just to create a few local advertisements for radio and television. In today’s […]

Brass Tacks Answers to: How Do You Calculate ROI in Marketing?

When discerning your business’s true marketing return on investment (MROI), you may want to include a number of measurables that will help you justify the marketing money spent. Some of these measurables are certainly important elements of a marketing campaign; things like brand awareness, contacts, website traffic, social media interactions or email sign-ups. They do […]

What Is Marketing ROI and How Does it Differ From Marketing Deliverables?

When it comes to measuring the value of business marketing campaigns, businesses are right to focus on the quality and timeliness of their marketing deliverables (website, printed materials, SEO campaign, TV commercial, etc). Additionally, these businesses should calculate their marketing ROI (MROI) for each and every business marketing campaign before reaching a conclusion on the […]

How Google Remarketing Can Convert Visitors Into Customers

How Google Remarketing Works If you use Google as your search engine of choice and you shop online, then you have seen remarketing display ads. They are targeted ads that revisit you on your computer or phone because of cookies when you visit an online retailer, for example, to browse for products. Your business then […]

Facebook Marketing Strategies to Boost Your E-commerce

What is Ecommerce Facebook Marketing? Everyone selling products through an ecommerce business website can reap the benefits of leveraging the reach and power of Facebook marketing strategies. Discovering ways to generate repeat sales from existing customers while at the same time attracting first time customers and converting them into buyers can be a real challenge, […]

Avoid Startup Failure: Tips For Effective Cannabis Marketing

In just the past few years, cannabis has become a massive industry, and as a result, the marketing surrounding it has grown exponentially. With more and more states legalizing marijuana, the opportunities for cannabis companies are endless. If you’re looking to get in on the action, it’s important to know how to excel in the […]