Why Your Competitors Are Dominating the Market and How You Can Catch Up
Ever get the feeling your competitors know something you don’t? If your brand keeps coming up second-best, it’s probably because your rivals have mastered a few key moves that genuinely resonate with customers. Here’s the good news: once you unpack exactly what they’re doing—and why it clicks—you unlock the potential to reclaim your market position. […]
From Walking the Tightrope to Running the Show: How Purpose and Support Create Magic in Business
Running a business solo is a little like performing in a one-person circus. One moment, you’re the fearless ringmaster, calling the shots and commanding the stage. The next? You’re teetering on a tightrope, juggling flaming torches (or just an overflowing inbox), wondering if there’s anyone to catch you when you wobble. The entrepreneurial journey is […]
A Blueprint for Strategic Marketing Success: Doing Less to Achieve More
Have you ever wondered what it takes to fail at marketing? While it might sound counterintuitive, understanding how others have faltered can guide you toward success. Imagine you’re setting off on a winding trail through an unknown forest. Sure, you could traverse it on your own, finding out which pathways lead to dead ends or […]
Spellbinding Strategies for Stealing Eyeballs and Capturing Hearts… for Your Business!
Welcome to the mystical realm of offline marketing, where Pay-per-click pixies, website fairies, social media mermaids, and many more, including the advertising wizards at zö agency, live and thrive! We presume you came to our domain in order to learn how to increase your offline exposure so that more people know about your business and […]
Brass Tacks Answers to: How Do You Calculate ROI in Marketing?
When discerning your business’s true marketing return on investment (MROI), you may want to include a number of measurables that will help you justify the marketing money spent. Some of these measurables are certainly important elements of a marketing campaign; things like brand awareness, contacts, website traffic, social media interactions or email sign-ups. They do […]
What Is Marketing ROI and How Does it Differ From Marketing Deliverables?
When it comes to measuring the value of business marketing campaigns, businesses are right to focus on the quality and timeliness of their marketing deliverables (website, printed materials, SEO campaign, TV commercial, etc). Additionally, these businesses should calculate their marketing ROI (MROI) for each and every business marketing campaign before reaching a conclusion on the […]
How Google Remarketing Can Convert Visitors Into Customers
How Google Remarketing Works If you use Google as your search engine of choice and you shop online, then you have seen remarketing display ads. They are targeted ads that revisit you on your computer or phone because of cookies when you visit an online retailer, for example, to browse for products. Your business then […]
Facebook Marketing Strategies to Boost Your E-commerce
What is Ecommerce Facebook Marketing? Everyone selling products through an ecommerce business website can reap the benefits of leveraging the reach and power of Facebook marketing strategies. Discovering ways to generate repeat sales from existing customers while at the same time attracting first time customers and converting them into buyers can be a real challenge, […]
Brand Strategy vs. Marketing Strategy- What Is the Difference and Why Are They Both Important?
“A brand is the set of expectations, memories, stories and relationships that, taken together, account for a consumer’s decision to choose one product or service over another.” – Seth Godin What is a Brand Strategy? Brand strategy is an overarching plan for how your business will create favorable impressions and feelings within your defined market. […]
Risks of Doing Nothing in Marketing | Why You Need a Digital Marketing Strategy
If you are a business owner, trust us when we say we know you are busy! In fact, you are likely so busy that you may even be tempted to let things slide in your marketing department. After all, things are going ok, right? Why change anything up and add more onto your plate? With […]