Why Blogging Matters for Business, Here’s Everything You Need to Know

If you own a company, you know that you always need to be on top of trends, continuously adjusting to the unending changes in the marketing landscape. One form of marketing that has been consistent in supporting this over the past decade or so is blogging. This article discusses how blogs work for business. 

Every business can benefit enormously from a blog. It is a vehicle that drives people to your website – the place where they can interact more directly with you. And even though this is true, one question we seem to get a lot of from clients is, ‘Why do I need a blog for my business?” 

Truth is, no matter what kind of business you are running, having a blog is critical and the benefits of blogging for your business will be unparalleled. If you are part of the 43% of businesses who don’t have a blog or don’t understand why blogging is important for your business, this information is for you.

Here are just a few solid reasons that the importance of having a blog for your business cannot be underestimated:

A Blog Drives Traffic to Your Website

There are many ways to increase the flow of traffic to your website and none can contest as well as an active blog. Dowsed in properly inserted keywords, blogs going out on the regular will greatly boost your website’s search ranking. A blog tends to develop an audience quicker when the posting schedule is frequent and consistently regular. Your readers can register through your blog, showing interest in what you do and telling you how you can serve them. A blog is the lifeblood of a website. 

Creates Brand Awareness

Regular blogging about relevant issues in your field, about what you do specifically and the ways in which you promise to be there for them will speak volumes of your brand. Even with the emergence of other creative tools that support your visibility and push your services forward, those do not diminish the value of what a blog can do for you. A blog is the driver of your brand.

Can Make You Appear More Trustworthy

Blogging creates a community around your organization. It lets people know you are an expert in your field, you want to help, you are listening and you are ready for them. You will be able to nurture and convert leads easier with a blog and keep current customers engaged. By using blogs you become part of an inner circle of trusted advisors. Imagine the benefits this will have for your business. A blog is the friendly smile they feel coming from you.

Provides a Stage for Your Products and Services

A website is used for commercial, informational and transactional purposes. It’s main function is to be a place where visitors get in touch with you, request customer assistance and purchase products and services. A blog takes people to your website and has the ability to spark people’s interest in what you offer. Once the attention is captured, it makes it easier to move them to the next step in your lead cycle. A blog is your 24/7 salesperson.

Generates Leads Years After Publishing

Every business needs to generate leads consistently and leads can cost a lot of money. Blogging is one of the least expensive ways to attract new customers. Growing your email list and engaging your current prospects is one thing a blog does for you. But when you get a lead from someone who found an article you wrote back in 2016, and they become a customer, there really are no other words for that wonderful feeling. A blog lives on forever.  

But how do people find your blog? 

Usually with a Google search. In today’s world, whenever anyone has a question about anything under the sun, more times than not they will type it into a search browser. This is where your blog has the potential to show up, and if it has an interesting title that pertains to the question, that person will click on it. Now they are on your website and within arms reach of you.

A blog provides crucial entry points into your website, your online marketplace. It is a lead generator of its own kind; offering conversation, advice, education and insights, a prospect grows trust in you. This approach is less commercial and more informal. 

By funneling social interactions through a blog, you get to start conversations with visitors who are interested in your blog topic. People spend time reading blogs, clicking around and naturally learning more about what you do. If your content is clear and engaging, the reader moves from a blog contact to a website visitor. They may give you their contact information in a form you have there and can now be added to a nurture campaign. 

Hopefully you understand now why blogging is important for your business. After all, blogs are excellent social places and that’s exactly what you want to surround your company with – people who are interested in your industry, in what it is that you offer. This ‘social hub’ of like minded individuals becomes an invaluable resource to help identify, engage and convert people into your loyal customers like nothing else.  

And if that isn’t enough to get you brainstorming blog topics that your company can start publishing like tomorrow, call us up and ask us directly how blogging has benefited our business. We have many happy stories to share and you may just become part of another one of them. 

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