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Learn About the Different Approaches of Location-Based SEO

Learn About the Different Approaches of Location-Based SEO

As a business owner, you’re always looking for new and innovative ways to get your company in front of potential customers. And you probably know a lot about different types of SEO services, and if you’ve been hearing a lot about the importance of location-based SEO, you’re definitely on the right track! But what exactly is this strategy, and how can you use it to your advantage? Keep reading to learn more.

What is Location-Based SEO and How Does it Work?

SEO, or search engine optimization, is a term that business owners have probably heard before but may not know exactly what it means. In short, SEO is the process of making your website as visible as possible to search engines like Google so that you can rank higher in their search results and attract more visitors. 

There are many different techniques you can use to improve your SEO ranking. There are local, regional, national and international SEO strategies. But one of the most important, especially for businesses who depend on actual foot traffic, is optimizing your website for local searches. Using SEO location targeting, otherwise known as geo-targeting, SEO pros can optimize your content to appear for your target location.

As mentioned, Location-based SEO is just one of a few different types of SEO services. With the help of SEO location targeting, this type of SEO strategy takes into account where a person is located when they perform a search and adjusts your website’s rankings accordingly. It is a way that businesses can target specific geographical areas with their marketing. 

For those who want to reach people that live in the same area as their business, this is an effective strategy for reaching those potential customers. And for those who need to cast a wider net, either multi-location SEO or regional SEO services would be the way to go using regional, national and international strategies.

The Benefits of Using Location-Based SEO 

In the digital age, more and more people are using their smartphones to search for local businesses. Of all the different types of SEO services, location-based works especially well for companies who all or mostly target local customers. No matter who you are, tho, if you own a business and you’re not harnessing location-based SEO, you’re missing out on potential customers! 

Here are just a few of the benefits of using this strategy to boost your business:

Improve Online Visibility – The goal of location-based SEO is to be in the first 5 results of a Google search when anyone in your local area searches for the services and products you offer.

Gain More Relevant Traffic – Targeting local customers is ensuring you reach those who may actually come visit you. Grow your community.

Local Customers Come Back – After they visit your place of business, you will forever be at the top of their search results when they go back to search for the same product or service later.

Reduce Ad Costs – No more money being dumped into paying for ads, SEO services take a different approach. Ranking your site will allow you to use Google as a free ad for your business and gain more valuable clicks than a paid ad.

Increase Sales – The obvious winner of all the benefits, this is the ultimate goal, and a given when location-based SEO practices are being put to work.

Tips for Optimizing Your Website and Content for Local Search

As a business owner, it’s important to make sure that your website is optimized for local search. Not sure where to start? Here are a few tips to help you get started if you’re doing it on your own. 

  • First, make sure that your business is listed in local directories like Google My Business and Yelp. 
  • Next, include keywords and phrases related to your business in your website content and titles. 
  • Finally, use localization tactics like including your city and state name in your website’s title tag and meta description. 

By following these tips, you can help ensure that your website appears at the top of local search results pages. Need more help? Contact an SEO specialist for assistance!

Consult with a Digital Marketing Agency like zo!

There are many factors that go into the success of a website. It’s not just about how well you optimize your site, but also what keywords you rank for in search engines, and whether or not people enjoy reading your content. One way to increase your chances of being found by additional customers is through location-based SEO strategies. Unlike multi-location SEO and regional SEO services, Location-based SEO can help businesses attract more traffic from locations near their physical store.

If this is all new information or intimidating territory for you, don’t worry! We have experts ready to partner with you in order to create a winning marketing plan that will turn those frowns upside down. Give us a call today so we can get started figuring out how we can make things click again.

Here at zo agency, we work to build long-term relationships with our clients. We call it Tribe! We will work diligently to discover your vision, your passion, your needs, your hopes and dreams for your business and then will create an overall marketing plan that meets your needs and fits your budget.  Visit us today at www.zo.agency

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zo agency serves as the marketing department for small to midsize businesses that are typically too small to have their own internal marketing department and invariably too big to manage without one.

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Dr. Matthew Smitley

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