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8 Benefits of a Good Digital Marketing Strategy

Some of the benefits you can expect when you develop and put into practice a digital strategy for business marketing.

1. Get More for Less

Any time someone suggests that you can get more of something you want for less of what you don’t want it should probably raise some concerns. More of what? And less of what? Do they even know what you want and don’t want? So when an article about the benefits of Digital Marketing begins with that very promise you would be right to be suspicious. But the truth of the matter is that digital marketing can deliver marketing departments all over the world more for less! Hang in there, it will make sense.

Digital Marketing is incredibly cost effective when compared to most traditional means of advertising. The main reason for this is that traditional marketing methods and techniques are set up to benefit the big brands with big advertising budgets. These big companies buy up the best ad spaces and times in bulk (at bulk rates) and leave the scraps for the smaller businesses who lack the resources and personnel required to run large scale advertising campaigns.

For smaller brands and companies the digital environment is far easier to navigate and is a much more level playing field. With some creative strategy you will get more for less because you can compete on a relatively equal playing field with any competitor no matter how big.

Lead acquisition costs for Digital Inbound Marketing are already known to be lower than for traditional marketing avenues. Because with pay-per-click advertising (PPC) businesses only pay any time someone clicks on their ad they are shown to have a higher ROI than investing in the shotgun approach of TV ads or radio spots. On top of that, OptinMonster has reported that the ROI on email marketing can reach 4400%. That is a lot of bang for your buck!

2. Expand Your Reach  

Does your company desire to expand your reach? A digital strategy for business is key to your growth and success. Its internet tools will help you reach larger audiences around the world and increase your sales and profit.

Traditional marketing limits expansion efforts to what you can afford to buy in local markets. But local TV ads won’t be seen by people who live anywhere else in the state, country or world.

So if you have the desire to reach a bigger audience and ship your products worldwide, local ads won’t cut it. You need to expand your reach through the miracle of the world wide web.  Did you know there are 5.1 billion unique mobile users in the world? That’s big potential!

A clear digital business strategy can open your products to potential clients anywhere they have internet access, a computer, a credit card and a place to ship your product. Even if a worldwide plan is too ambitious for your business plans, using digital advertising to expand to the next county, state or around the country is one of the clear benefits of a good digital marketing strategy.

3. Track Everything to Optimize Growth

Another benefit of developing a digital business strategy is how many marketing tools are available to companies when they want to build and track the effectiveness of their campaigns.

There is no other marketing strategy that offers as many tracking tools as Digital Marketing.  And what’s more is that when these tools are used properly, they are very capable of optimizing a business’ growth and profit.

The power of these tools can be learned and when those running the digital campaign tools learn how to measure the ways that people are interacting with their campaigns, they will also understand how their website can be optimized to best engage their customers, improve their overall experience, and numbers of click throughs. These improvements are known in the marketing world as iterations.

Any digital campaign can have as many iterations as it wants and needs to optimize the effectiveness of online interactions with consumers and find better ways to reach them. A clear digital business strategy will offer your business an incredible environment for experimentation, optimization and growth .

4. Become Quick & Nimble

Another benefit of a quality digital strategy for business is in how quickly an effective campaign will drive visitors to your website, convert leads on through your landing pages and result in higher conversion rates. But these kinds of results will only be sustained if you have already invested in a superb, quick and nimble website that is mobile friendly and you have populated your web pages with high quality content that is relevant to your customers. Especially if those pieces are already in place your digital business strategy will be ready to go!

Maintaining the growing numbers, building rapport with your customers and dealing with customer service issues will certainly require significant time, effort and resilience.  jumpstart But for a small or medium sized marketing department to jumpstart growth and sustain it,  Digital Marketing really is your best option.

5. Take Advantage of the Buying Cycle

Are you familiar with the Stages of the Buying Cycle? Simply put, the buying cycle thoroughly affects your business: how you market, how you relate to and ultimately how you engage your potential client in the service or product you are selling. It’s a big deal!

The Buying Cycle are the four stages in your client’s journey, from Stage 1 – I don’t need it or want it; to Stage 4 – I’m ready; take my money. Awareness of these stages is one of the most important marketing tools available. It is a marketers guide for understanding their client’s behaviors and using those to move them to the next stage.

Digital Marketing offers you the opportunity to filter clients by their stage in the buying cycle, guide them to take the next steps and build relationships of trust as soon as they show interest in your products, services or solutions. Obviously you will want to be the first choice when a client enters stage 3 or 4. This requires BRANDING. Today, tomorrow and forever. Because there will always and forever be people moving through the stages. Be there to welcome them!

6. Stay Connected with Your Customers

No matter what your products or services it is super important to stay connected with and build long-lasting relationships with your customers. Maintaining an active online presence through automated email campaigns and a consistent web presence will continue to keep customers aware of your brand and maintain a positive connection with your brand for the future. 

Research shows that greater awareness translates into greater inclinations toward buying certain brands. Another of the benefits of a good marketing strategy is staying connected with the customers who have already bought into your brand. It will grow your brand and grow your business sales.

7. Cultivate More Leads

All viable companies get leads. Quality leads are those potential customers that are interested in your products even if they are not yet ready to make a purchase. Every business wants to have the problem of working through an abundance of quality leads. When you are nurturing leads with traditional marketing efforts you are often shooting in the dark. Discerning where each customer is in the buying cycle is difficult. 

Digital Marketing offers a lot of tools that make the process much easier. Search Engine Optimization (SEO) is certainly one of those vital tools you must take advantage of in today’s competitive climate.  And what’s more, almost all of these tools are also working even when you aren’t. They are guiding users to your website and then on your website they are guiding users through the finest tried and tested sales pitch you can possibly design.

8. Be Great!

Perhaps what is most important to remember is that without every aspect of your business working in tandem with one another, no business or team or force is stronger than its weakest link. So no matter what aspect of your business, your marketing department, your client service, your packing department, HR, whatever it is, that you commit yourself to; be great! Do your best. Remember that no one is perfect (nor should they be, yuck!). Decide that today, this hour, this minute; you will be the best you that you can muster.

Conclusion

As we have explored 8 benefits of a good marketing strategy it has probably crossed your mind that Digital Marketing is something that you need to implement in your business. And at the same time the idea of tackling something that big and important would require a lot of time, effort and expertise. What is there to do? 

The good news is that you have options. You can hire a marketing guru for your business, or create a marketing department to lead this process or contract with a team of marketing experts who will come in and carry out the step by step strategy. Or you can approach a full service marketing agency with your goals in mind, and work with them to hone your brand, design an overall marketing plan that is tailored to your company, and let your marketing agency develop and grow your quality inbound leads for your business. 

Here at zo agency we work to build long term relationships with our clients. We call it Tribe! 

We will work diligently to discover your vision, your passion, your needs, your hopes and dreams for your business and then will create an overall marketing plan that meets your needs and fits your budget.  Visit us today at www.zo.agency

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zo agency serves as the marketing department for small to midsize businesses that are typically too small to have their own internal marketing department and invariably too big to manage without one.

We’re your marketing director, strategist, account manager, project manager, family and tribe.