Types of Advertising Agencies

The 3 Different Types of Advertising Agencies

Are you handling your marketing like it’s an easy-breezy walk in the park?

Or are you wandering through a never-ending maze of branding, responsive websites, A/B testing, analytics, conversion rates, inbound versus outbound marketing, KPIs, PPC, and SEO?

We get it. Marketing isn’t everyone’s cup of tea.

But if you’re serious about reaping the benefits of marketing for your business, you NEED a marketing team that has your back. A team that can stay on top of the latest trends, and make sure you’re seen and heard by the right people.

So where do you start? What should you consider when it comes to looking for a powerhouse team?

If hiring in-house isn’t in the cards (because it’s too expensive or there’s not enough desk space), then it’s high time to search for your marketing tribe.

A tribe that works as one mighty extension of your business.

At Z’Onion, we’re a superstar tribe of specialists working our magic for you and serving it up on a silver platter—because we love what we do, and it’s what we do best.

If you want to learn more about the types of advertising agencies out there (and the Z’Onion difference), let’s dive in and see what kind of advertising agency you’d like to work with.

1. The Classic Ma and Pa Shop

This type of ad agency is all about being small, independent, and offering up one-on-one service and attention.

Tight-knit agencies with one or two employees are definitely cool and charming. You know who you’re dealing with—they’re local and located a few blocks away—and they tend to be strong in a couple key areas, like email marketing or web design, for instance.

But what if you want a new logo to go along with your fresh new website? Or a video to stir up some buzz about the launch of your amazing product?

Chances are, the ma and pa agency won’t have a clue about handling something outside their area of expertise. But they will still want to help you by bringing in other players. In other words, they’re going to outsource the work to a team you’ve never done business with before.

Maybe it’ll be a perfect match, or maybe it’ll bring a whole new bag of complications to the table. Uh-oh, right?

If the small-time ma and pa shop isn’t for you, there are other types of advertising agencies to consider.

2. The Big League Players

On the opposite side of the field, you’ve got the agencies with 1,000+ employees. We’re talking the global advertising agencies.

They’re the ones with offices around the world.  They work with big companies like Apple, Nike, Ford, AT&T, or Marriott International.

Big departments, big budgets, and often, lots of red tape.

With so many moving parts, ladders to cross, and people involved, it could take MONTHS before you see any real progress.

And let’s be honest—a lot of us simply don’t have that kind of time (or money), right?

Maybe you just need that brochure or ad campaign ready in five days. Or maybe you want a quick update to your website ASAP because you’re trying to grab customers now, not next year.

Last but not least, there’s the type of advertising agency that offers the best of both worlds:

3. The Hybrid Tribe of Experts

Our hybrid tribe is small enough to be personal and also nimble enough to get your projects done fast. We have a killer team of specialists, so we have the expertise to tackle any kind of marketing you need.

Our headquarters are in Bend, Oregon, but our creative agency knows no borders.

When you crunch the numbers, you can hire a team of marketing experts for significantly less by going with an agency.

At the heart of it, we’re a small business advertising agency with full-service marketing superpowers. We’re proud to help our clients and their businesses grow through all the different types of advertising and marketing channels.

We’re transparent about our pricing, conscious of your budget, and we’re ready and waiting for you.

Reach out and connect with our Z’Onion tribe! With all the types of advertising agencies out there, we believe we’re just the one you’re looking for. Let’s kickstart your marketing plans into action today!

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zo agency serves as the marketing department for small to midsize businesses that are typically too small to have their own internal marketing department and invariably too big to manage without one.

We’re your marketing director, strategist, account manager, project manager, family and tribe.