WHAT WAS THE CLIENT’S ASK?
We were tasked by the new ownership group to bring their new brand–with a new purpose–to life.
What was formerly known as Pronghorn Resort was now called Juniper Preserve, but consumers in the market didn’t really understand what that meant. We were brought in to reintroduce the resort to the community - leaning heavily into the new purposes driving the brand’s work and the vast array of possibilities that meant for patrons and guests.
WHAT WAS THE CHALLENGE?
If you don’t know who you are and what you stand for - you can’t expect others to.
Brand transitions can be very successful, but they also require patience and commitment. For consumers to understand what’s changing and why it’s good for them, requires frequent brand interactions with a clear, compelling and cohesive message.
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WHAT SERVICES WERE PROVIDED?
We helped them successfully transition from a world-renowned golf resort to a world-class destination for wellness, connection, community and play.
Hero’s Journey Workshop, Brand and Messaging Strategy, Brand Positioning, Marketing Strategy, UX Design, Development and Copywriting, Graphic Design and Creative Direction.
WHAT’S THE IDEA THAT SPARKED SUCCESS?
Be well. Here.
Juniper Preserve is a gathering place, hub and sanctuary in the mystic juniper forest of Central Oregon that invites curious and active people and their families to explore the many ways to be well.
WHAT DID WE DELIVER?
Messaging, Marketing Strategy, Digital Strategy, Lookbook, Landing Page, Corporate Brochures, Wedding/Elopement Brochures, Digital Flipbooks, Pocket Folders, Stickers, Swag and Merchandise, Airport Kiosk, Video Production, Voiceovers, Event Planning.
