Your guests’ first impression of your event tells the story of what they should expect all the way from accepting with anticipation, joining you at your event and thru their trip home.
Whether it’s an ad in a newspaper or a carefully created mailed piece with an RSVP enclosure, make sure that it sings the song of what is to come! It’s your promise to your guests of what they should hope to experience. If you leave your guests feeling ambiguous, you’re going to have an event full of people wondering ‘what’s next’ and you fail to use the opportunity to reinforce your brand. Realistically, even if they can’t make it to your event, they should be able to give a nod in your direction, know what you’re about and have a personal experience with your brand just from that first invite.
Which type of event would you RSVP for? “Hey, come on over, we’re having a party, there’s gonna be a bunch of people” via text….or “On Friday evening the weather is forecasted to be about 73 degrees, clear sky so we can enjoy the jazz mucisian who got his start in New Orleans playing at the piano by the pool under warm string lights. The waiters will be passing stuffed mushrooms and bruschetta and our wines for the evening are an Oregon Pinot Noir and a Napa Valley Pinot Gris” delivered in a linen envelope with the image of a bottle of wine atop a grand piano.