Measuring what works. Optimizing what doesn’t.
How it works
No matter how you do digital marketing, it’s true for anyone that the success of a campaign is not guaranteed from the get go. With so much data at our fingertips, there is so much we could measure, but how do we know what’s worth measuring?
It starts by having a dream – clarifying what you want to see happen, and identifying how best to determine when you’ve arrived. These are called KPI’s, or Key Performance Indicators. In order for success in a digital marketing campaign to be realized, we need to first define what success means. Are we trying to get more followers on our socials? Are we trying to sell more of our products? What are we trying to achieve here?
Answering these questions – and deciding which question is most important to answer – is crucial in determining how success is defined.
Below are some examples of key metrics we measure to optimize digital campaigns.
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