Measuring Digital

Measuring what works. Optimizing what doesn’t.

How it works

No matter how you do digital marketing, it’s true for anyone that the success of a campaign is not guaranteed from the get go. With so much data at our fingertips, there is so much we could measure, but how do we know what’s worth measuring?

It starts by having a dream – clarifying what you want to see happen, and identifying how best to determine when you’ve arrived. These are called KPI’s, or Key Performance Indicators. In order for success in a digital marketing campaign to be realized, we need to first define what success means. Are we trying to get more followers on our socials? Are we trying to sell more of our products? What are we trying to achieve here?

Answering these questions – and deciding which question is most important to answer – is crucial in determining how success is defined.

Below are some examples of key metrics we measure to optimize digital campaigns.

Deschutes Public Library

“zö agency always puts our needs and vision first.”

Search Engine Optimization

Backlinks - Click Through Rate (CTR) - Keyword Rankings


Click Through Rate (CTR) - Conversion Rate - Cost-per-conversion (CPC)

Display Ads

Impressions - Click Through Rate (CTR) - Conversion Rate

Content Creation

Comments - Likes - Shares


Page Views - Traffic Sources - Top Viewed Posts

Landing Pages

Page Views - Session Duration - Bounce Rate

Both behind the curtain and out in front, we are constantly serving the needs of those in our tribe.

Connect with us

We love meeting new people.