You don’t have to be a Pay-Per-Click expert. We are!
Let zö’s PPC experts handle the ads while you keep doing what you love.
You’re always looking for ways to save money and optimize your operations.
How can a dedicated team of passionate PPC experts help you?
PPC campaign services by zö – designed for growth
Managing PPC campaigns requires heavy doses of creativity, strategy, and passion for doing it well. That sounds like a tall order for most folks, right?
Not for zö. We create ads that get you noticed and target your best prospects with precision. Plus, we monitor your campaigns with hawk-like intensity, always looking to improve results. Put our PPC team to work for your business so you can focus on what you do best!
You don’t have to be a Pay-Per-Click expert. We are!
We measure, track, and optimize for you until we get results!
Attentive and devoted to getting results for your business.
Let us take the weight of PPC campaign management off your shoulders.
Spoiler Alert: We’ll help you dominate your competition.
Get Your PPC Attraction Plan
We’ll create ads that get noticed and design a media plan to bring you the right leads.
Monitor & Optimize
We fiercely manage your budgets and optimize campaigns to deliver the best results.
Track Your Growth
Check your custom dashboard to see how our PPC campaigns grow your business.
zö is a full-service marketing agency made up of an entire tribe of creative individuals who have one mission in mind:
To help you lead your business.
We take work off your plate so that you can focus on what’s important – running an efficient and profitable company!
Just look at all these happy customers!
Our clients include:
See how we do it, right here:
We’ll do the hard work, making it easy for your business to get the traffic it deserves.
Get Your PPC ad plan right here, starting at just $2,100
Put our passionate experts to work creating a turnkey PPC ad plan for your business.
● Get your PPC attraction plan.
● Monitor and optimize
● Track your growth.
Ready for you and your team to implement!
Or get it for FREE
We’re not joking. Work with zö agency to implement your plan and drive more leads to your website, and we’ll credit the cost of the implementation plan towards future services.
You can continue to focus on running your business while we do our job, bringing you more opportunities!
Pay-per-click (PPC) marketing is available on numerous platforms like Google, Facebook, and more, and it works a lot like its name suggests. You create an ad with images, text, a CTA, and even video or animation, that appears at the top of the Google search results page or in targeted users’ personal or business feeds. Any time one of those users clicks on your ad, you pay for that click. There are many types of PPC advertising across different platforms but the concept remains the same, only when a user clicks on your ad do you pay for the marketing.
The goal for your business with PPC advertising services is to see your ads show up above or alongside the results of a Google, Safari, Firefox, or other search engine query. These results appear on what we call a Search Engine Results Page (SERP), and advertisers want their ads as close to the top of the results page as possible.
However, search engines don’t just display the ads that pay the most for the top spot. Instead, the PPC advertising company enters ads into a completely automated process that Google and other major search engines call the Ad Auction. Bidding in the Ad Auction is vital to the PPC campaign process. Businesses can bid on keywords that capture the products or services your company wants to advertise and what your potential customers are most likely to type into a search engine when looking for those products or services. The higher you bid for specific keywords, the more likely people are to see your ad at the top of their SERP.
Search engines also value the effectiveness, reliability, relevance, and validity of advertisements they place in their SERPs very highly because they want people to trust the information they provide, which is why Google constantly checks and ranks websites for these factors, and rewards high performance with better PPC ad placements. They also track the click-through rates of ads and reward businesses whose ads are effective with better standing.
There is no one foolproof answer for how to create a PPC strategy that is effective and successful. But developing a great PPC campaign strategy involves certain preparatory steps to focus your efforts on your target audience, build brand awareness, use the most effective creative medium to get the most traction from every click, and maximize your ROI. Once an effective strategy has been established, the next step is to utilize advanced PPC strategies and analytics to optimize your overall strategy, sales, and growth. Creating attention-grabbing ads with a clear call to action will greatly enhance your PPC campaign strategy and its effectiveness.
While the cost of a PPC campaign will vary widely depending on the effectiveness of your campaign and how many clicks it produces, it is essential to remember that most of those clicks will lead to growing brand awareness, and a considerable amount will produce immediate or future sales. Because these outcomes are easy to track and analyze, you quickly get an idea of how your ROI is a vital component in understanding your overall cost of PPC campaign efforts.
Automated PPC campaigns offer several advantages over traditional campaigns. They allow you to take advantage of artificial intelligence, which gathers and processes vast amounts of data and identifies all kinds of things that would typically take an extensive amount of time to gather, process, and assess. What this means for your business is that you can program your campaigns to automate for optimal results, freeze underperforming ads, and automatically identify and bid for the most effective or cost-effective keywords, depending on what you prefer. This not only optimizes the effectiveness of your ads, but it saves you a lot of time, and time is money.
Search engine optimization is a complex process that includes a wide range of variables that are constantly being monitored by bots used by search engines (think Google, Firefox, Safari). To raise your PPC ad rank, you need to have a reliable, dynamic, and effective website, bid on the best keywords for your business products or services, and create compelling ads that engage your audience and stay the course longer and better than your competitors. It takes time and effort to get to the top of any search engine results page.
Measurable PPC results from a campaign can be seen in just a month or two. However, the real fruit of a PPC campaign comes with playing a longer game and adjusting your efforts along the way in response to data that reveals what is and is not working. Everyone wants to see immediate and fantastic PPC results, but as with most things in life, it is grit and determination that produce the best results.
The importance of PPC rests in its ability to target your ads to only the people who are typing the keywords that best fit your business’ products and services into their search engines. If you own a craft brewery and pub in Seattle, WA., and every time someone in the Seattle area types into their phone, “best breweries near me” or “top brew pubs nearby,” your business shows up in the top 5 of their search results, you have a great chance of getting their business.
Because you have plenty on your hands brewing beers and serving customers, employing a PPC management agency to effectively guide those beer enthusiasts to your pub makes a lot of sense!