WHAT WAS THE CLIENT’S ASK?
We were tasked by the City of Medford to build a comprehensive brand, marketing strategy and deliverables to promote the newest and largest community complex in Oregon; RogueX!
The 140,000 sqft Rogue X will feature three areas under a single roof: a 76,700-square-foot event center space large enough to fit eight basketball courts; a 35,500-square-foot natatorium containing a recreational pool, two water slides and a 13-lane competitive pool; and a core area for restrooms, changing rooms, gathering areas, and offices.
WHAT WAS THE CHALLENGE?
Engaging the community along the journey of construction through opening!
This is an exciting and also lengthy process of keeping the public informed and enthusiastic about the positive addition to the community and showcasing its many offerings, from events to basketball, swimming to yoga, open spaces and rental spaces. We wanted to bring the whole city along!
WHAT SERVICES WERE PROVIDED?
We engaged in workshops for both brand identity and messaging to inform our deliverables
Hero’s Journey Workshop, Brand and Messaging Strategy, Brand Positioning, Marketing Strategy, UX Design, Landing page Development and Copywriting, Graphic Design and Creative Direction. Banners, event materials. Social media playbook, social space and initial creative for the team to utilize.
WHAT’S THE IDEA THAT SPARKED SUCCESS?
Community Thrives Here.
RogueX is a community gathering place to play, be healthy, come together for events and is for all ages and interests. By creating a space for all our citizens to come together, we thrive together.
WHAT DID WE DELIVER?
Brand Workshop, Messaging, Marketing Strategy, Digital Strategy, Social Media Playbook, Landing Page, Banners, Social Media Organic, Postcards.
IN THE CLIENT'S OWN WORDS
"The Brand Book development process was a fantastic experience that not only produced an attractive and pertinent deliverable, but it was also a well-orchestrated and meaningful team-building event. The Media Playbook is the synthesis of savvy strategy and brand awareness in a beautifully designed package. It will be the seminal guide to marketing and advertising for years to come."
Rich Rosenthal
