Any which way we take you is gonna be fun!
Don’t know which way to turn? You’ve come to the right spot! But don’t let your clients feel that way. Signage serves a vital purpose and that is to quickly and easily guide folks exactly where you want them to go. Nothing is more frustrating than being lost before you’ve begun the shopping experience. (Hint: unhappy customers are not nearly as fun)
Guide your customers to your business with gorgeous and easy to read signs that reflect your business, brand and give a nod to what they should expect.
Once there, tell them where to park or get off or get on or spin around!
They are looking for YOUR guidance to tell the what to do! Enter here, grab a cart there, go this way for new releases, stand here, pay there. There is evidence to suggest that the easier you make this awkward new experience for a new customer the more they will browse and select from your premises. (Cha-ching).
Signage should also be consistent, like leaving breadcrumbs along a path.
If your entry sign is bright red and the internal signs are a variety of unusual or inconsistently shaped or placed pieces, the eye will not naturally locate them. And this is frustrating (unless you’re running a scavenger hunt). Get your brand in check and then make your signage follow suit.
If you don’t know what works for your brand or don’t feel particularly inventive today, hand it over to the zo tribe – we’ve got you covered and will point you in the right direction!
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“Would you tell me, please, which way I ought to go from here?”
“That depends a good deal on where you want to get to.”
-From Alice in Wonderland