HOL-SELF
WHAT WAS THE CLIENT’S ASK?
The leadership team for a brand-new company wanted to turn an idea into a movement.
HOL·SELF is the first luxury wellness lounge that’s designed to help our guests and members grow into the healthiest versions of themselves. We do this by not only curating and providing the best alternative wellness therapies on the market - we do it by guiding our customers through the process of viewing wellness, well-being and habits, differently.
WHAT WAS THE CHALLENGE?
People crave healthy living but they don’t have healthy habits.
Healthy living is a product of healthy habits and choices, made on a daily basis. By shedding harmful habits and establishing rhythms that give life, we’ll see people, families and communities transform.
WHAT SERVICES WERE PROVIDED?
An identity system was built from the ground up: first with a name, then with a look, and lastly with a message that could be spoken genuinely and with passion.
Brand Strategy, Brand Positioning, Messaging, Name Ideation, Trademark Research, Copywriting, Logo Design, Creative Production and a Means-End Customer Needs Analysis.
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WHAT’S THE IDEA THAT SPARKED SUCCESS?
True wellness awaits, and we’re in the business of helping people find it.
With a clear articulation of brand purposes, positions and products - HOL·SELF is now equipped to go to market with compelling products, ownable ideas and unique customer experiences that no other brand in the category can come close to providing.
WHAT DID WE DELIVER?
Spoken Identity Workshop and Brand Book, Logo and Brand Identity System, Name and Slogan
this work won awards
