In a significant milestone for the marketing and advertising industry, zö Agency, a trailblazing firm based in Bend has announced its certification as a Women’s Business Enterprise (WBE) by the Women’s Business Enterprise National Council (WBENC). This prestigious certification underscores the agency’s unwavering commitment to diversity, equity, and inclusion, as well as its dedication to empowering changemakers across the United States in an industry where women-owned agencies are severely underrepresented.
According to a 2019 study by the Association of National Advertisers (ANA), a mere one percent of advertising agencies in the United States are owned by women, despite women making up nearly half of the advertising workforce (ANA, 2019). zö Agency, founded and wholly owned by Sonja Anderson, is breaking barriers and challenging the status quo in an industry that has historically been dominated by men.
