Reshaping Advertising & Beyond:
In the ever-evolving landscape of global business, the role of women has become increasingly pivotal. Yet, in many sectors, women remain underrepresented, particularly in leadership positions. Nowhere is this disparity more evident than in the advertising industry, where women-owned agencies are a rarity. Enter zö agency, a 100 percent women-owned business that stands as a beacon of change in a male-dominated field.
zö agency stands among just one percent of all agency owners who are women, a statistic that is both inspiring and sobering. This figure underscores the immense potential for growth and transformation in the advertising world, should more women ascend to ownership and leadership roles. But what does this mean for the industry, and by extension, for the messages that shape our culture and consumer behavior?
