Start with the Roots, Not the Canopy: Why Your Marketing Strategy Might Be Upside Down
When it comes to marketing effectiveness, it’s easy to feel overwhelmed by the sheer volume of tasks, ideas, and “must-dos” thrown your way. Every day, it seems like there’s a new campaign idea, a fresh service to offer, or another platform you just have to be on. But here’s a secret we’ve learned at zö […]
The Manifest Spotlights zö agency as 2022’s Best Recommended Media Buying Agency
Based in the heart of Bend, Oregon, zö agency is a dedicated full-service marketing and branding agency founded in 2013. We serve as the go-to partner for promising startups, nonprofits, large enterprises, and more. Our team is loved because of its devotion to delivering top-tier solutions ranging from media planning to web design. Most recently, […]
What Marketing Agencies Do: Explained!
The answer to the question, “how does a marketing agency work?” can be a bit mysterious. We all get to see the end products of marketing agencies’ work in the colorful brochures, attractive websites, clever TV commercials, bold signage and stylish logos that they create. But behind these exciting end products, what does a marketing […]
Who is the Ideal Client for an Ad Agency?
If you’re reading this, there’s a good chance you’re either a business owner who is looking for an advertising agency, or you are an advertising agency owner who is looking for new clients. In either case, it’s important to understand what makes a good client – and what doesn’t. Ad agencies and their clients really […]
The 5 Advantages of Virtual Teams
You’ve probably heard of virtual teams, but you may not know what they are or what advantages they offer. A virtual team is a group of people who work together online to achieve a common goal. They have become the norm for many businesses, thanks to advances in technology and the ever-growing remote workforce. In […]
zo agency Records A Total of Nine Reviews for the last two months of 2021
Feedback is the lifeblood of our industry. Without them, we’ve never known what we were doing right or wrong. That’s why we decided to create our Clutch profile. We knew the insight we’d get from the reviews would provide great value for our decision-making process. Now we have a new feature called the year-in-review which […]
zo Agency Records a 5-Star Rated First Review on Clutch
While we live in a digital world, print media is still an essential part of the marketing mix. Spending in print media can help businesses extend their reach to potential customers, gain publicity and engage their target audiences with campaigns. Investing in printed materials shows your customers that you are serious about your business. Unlike […]
6 Advantages of Hiring a Media Buying Agency | zo agency
With all of the fantastic new marketing ideas and avenues available to businesses today it is easy to forget that, when it comes to putting a clear message in front of your business’s intended audience, traditional paid advertising is still as effective as ever. Yet, interestingly, we have discovered that a lot of businesses are […]
Create a Powerful Marketing Plan for Your Business to Win in 2021!
Digital Marketing in 2021 Your 2021 digital marketing plan should be a detailed description of the full extent of your planning and digital marketing for business campaigns or actions. With so many changes in the business world just in the past year, driving increased website traffic through SEO, 2021 is a perfect year to establish […]
Creative Agency vs. Digital Agency How do they differ?
Companies have been relying on creative agencies for decades, even before the advent of the internet. It was the job of the creative agency to deliver all the artwork, colors, and branding associated with a business using the artistic talent of the people it employed. It was a kind of one-stop-shop for company executives who […]
