How to Recession-Proof Your Business
The great recession of our time peaked 10 years ago, but many are still feeling its wrath today. The truth is, if you’re running a business, turndowns are inevitable. The next looming recession is kinda like gravity—an invisible force, but we know it’s there. As the saying goes, “what goes up, must come down.” But […]
Understanding the Importance of the Customer Buying Cycle
Understanding the Importance of the Customer Buying Cycle Before we commit to buying something in stores or online, we all go through a pretty similar decision-making process. Whether we consciously realize it or not, this process is happening in the background, and it’s something we ALL have in common. Getting to know why the customer […]
