Branding Agency
We help your customers identify with your brand.Get in touch with your inner self.
So what is a brand and why do I need one?
Creating a well defined brand identity for your business ensures that the day to day interactions with your brand are simple and effective for your employees and your clients. The foundation of your brand is your logo, and each of your public platforms (websites, social media, print collateral, and other promotional material) should consistently incorporate your logo and other brand elements. Simply put, your logo and your branding is your promise to your audience, serving to remind them of what they can expect from you in each and every encounter.
In order to design and implement successful long term brand strategy, we’ll go through all of your current content, background, platforms and ideas in order to inform what will soon become your brand identity. If you don’t already have a solid start on this, we would ambassador the defining of your current brand identity (including colors, logo, and historical messaging) to help us to better understand what legacy elements to include in the creation of a visual identity.
zo is one of your go-to brand marketers in Bend Oregon, but check out our Washington and California offices as well.
“A brand is the set of expectations, memories, stories and relationships that, taken together, account for a consumer’s decision to choose one product or service over another.”
Seth Godin
Messaging
Helping you speak from the soul of your brand, in ways that compel your customers to action.
People align with companies who have a clear sense of purpose and identity. We help refine and define your identity in a process that marries your insight and our expertise. We start by sending you a series of in-depth questionnaires to uncover key aspects of your brand identity and message. Our questions will prompt you to consider: Who are you in the world? Who are you not? What do you do and why do you do it? Who do you exist for? We’ll take your responses and use our branding expertise to clarify and define your brand in a multi-page document—your Brand Messaging Framework. We may suggest some minor tweaks to your logo, slogan, or other messaging along the way. We’ll also detail the visuals of your brand in the final pages of this piece. We can also guide you through this entire process, step-by-step in our 2-day intensive workshop, if you feel like you need a professional tour guide through the messaging process.
Contact one of our brand consultants in Bend Oregon, Olympia Washington, or Calrsbad California, today!
Our brand messaging process is available to you at four different levels, based on how deep you’d like us to go. Here’s the information about pricing, details, and what comes from this process within these four different packages:
Platinum
Spoken Identity Workshop
A 2-day in-person or zoom workshop with key stakeholders, our Brand Strategist, and your dedicated Senior Account Strategist.
About Your Brand
A paragraph composed of five concise statements that summarize the look, feel, and voice of the brand.
Adjectives
Descriptive words that help best embody the brand.
Origin
The inspiration, stakeholders, background, and/or any other key or relevant information to give context to how the brand came to be and what brought it to this point in time.
Vision Statement
A vision statement is our brand’s declaration of how the world will change because of us and our work.
Mission Statement
A mission statement is our brand’s anthem, a declaration of what we are doing and will continue to do; each and every day. It must be concrete, and it must be narrow and reasonable in its focus.
Value Propositions
Statements that help identify the “fit” between a product feature and a voiced customer need.
Archetype Statements
Statements that help personify elements of archetypal identity.
Brand Personality
Statements that help define, affirm, and give deeper context regarding the personality of the brand.
Lexicon
The vocabulary or key phrases that showcase or embody the distinct language that this brand speaks. This may be a compilation of legacy copy or brand new language.
Key Messaging Framework
The indexation of all internal and external key messaging.
Hardbound Brand Book with luxurious inner pages
Approximately 40-56 luxurious pages, this brand book becomes the primary reference point for the brand and all of it’s expressions. It articulates everything about who you are, why you exist, and who you exist for. It’s intended to be used to inspire and inform all design, development, and marketing projects that your brand will ever undergo.
Gold
About Your Brand
A paragraph composed of five concise statements that summarize the look, feel, and voice of the brand.
Adjectives
Descriptive words that help best embody the brand.
Origin
The inspiration, stakeholders, background, and/or any other key or relevant information to give context to how the brand came to be and what brought it to this point in time.
Vision Statement
A vision statement is our brand’s declaration of how the world will change because of us and our work.
Mission Statement
A mission statement is our brand’s anthem, a declaration of what we are doing and will continue to do; each and every day. It must be concrete, and it must be narrow and reasonable in its focus.
Value Propositions
Statements that help identify the “fit” between a product feature and a voiced customer need.
Archetype Statements
Statements that help personify elements of archetypal identity.
Brand Personality
Statements that help define, affirm, and give deeper context regarding the personality of the brand.
Lexicon
The vocabulary or key phrases that showcase or embody the distinct language that this brand speaks. This may be a compilation of legacy copy or brand new language.
Key Messaging Framework
The indexation of all internal and external key messaging.
Silver
About Your Brand
A paragraph composed of five concise statements that summarize the look, feel, and voice of the brand.
Adjectives
Descriptive words that help best embody the brand.
Origin
The inspiration, stakeholders, background, and/or any other key or relevant information to give context to how the brand came to be and what brought it to this point in time.
Vision Statement
A vision statement is our brand’s declaration of how the world will change because of us and our work.
Mission Statement
A mission statement is our brand’s anthem, a declaration of what we are doing and will continue to do; each and every day. It must be concrete, and it must be narrow and reasonable in its focus.
Value Propositions
Statements that help identify the “fit” between a product feature and a voiced customer need.
Lexicon
The vocabulary or key phrases that showcase or embody the distinct language that this brand speaks. This may be a compilation of legacy copy or brand new language.
Bronze
ABOUT YOUR BRAND
A paragraph composed of five concise statements that summarize the look, feel, and voice of the brand.
LEXICON
The vocabulary or key phrases that showcase or embody the distinct language that this brand speaks. This may be a compilation of legacy copy or brand new language.
Need logo help?
We are creative experts with decades of graphic design experience, which we use to create your unique logo that accurately and visually delivers on the promise of your brand. We generally follow a multi round logo design process. So, we will go through a logo questionnaire series to dig into feedback and history right from the start. Next we go through multiple steps depending on the depth of the project (basic logo all the way to brand messaging framework and guide). We are extremely hands on with the development of each logo and pride ourselves in providing everything you need to absolutely adore the logo that embodies your brand.
