DR HOPS
WHAT WAS THE CLIENT’S ASK?
The brand’s leadership wanted to recapture the soul and spirit of what got them started.
After years of continued success and building a raving, loyal following; Dr Hops wanted to scale up in every possible way. To be able to successfully enter new markets and capture the attention of new consumers, they knew that they would need to embark on a new way of thinking - which led them right to our door.
WHAT WAS THE CHALLENGE?
Winning in the beyond-beer category has little to do with making a kick-ass drink.
For a brand to even exist in the beyond-beer category, it must have its own name, look and hand-crafted product line. These mandatory elements aren’t enough for success; they’re the absolute minimum. To win, you have to preach a soul-moving idea - and show it off in a way that turns every head.
WHAT SERVICES WERE PROVIDED?
By transforming their messaging and leaning heavily into the identity and celebrity of their rabbit, they went from blending in neatly to standing out wildly - to the degree where every other brand now looks basic.
Identity Workshops, Brand and Messaging Strategy, Brand Positioning, Marketing Strategy, UX Design, Wireframing, Development and Copywriting, Product Description Copywriting, Creative Direction, and Packaging Design.
WHAT’S THE IDEA THAT SPARKED SUCCESS?
It hops different.
In the alcoholic beverage category, most brands mimic each other in their pursuit of success. Whether it’s regurgitating the same tired copy points, utilizing like, on-trend visuals or leveraging influencer clout: Dr Hops is doing none of it. By building the brand around a one-of-a-kind mascot, and getting back to the core truth for why people drink - Dr Hops is going hare-raisingly bold to hop ahead of the competition.
WHAT DID WE DELIVER?
Brand Book, Website, Slogan, Product Packaging and an ongoing Omnichannel Marketing Plan.
