HUNTER COMMUNICATIONS
WHAT WAS THE CLIENT’S ASK?
Very targeted digital and traditional campaigns that reach a rooftop level target in a competitive market.
Hunter Communications, a prominent telecommunications company, sought to enhance its brand recognition, online visibility, and customer acquisition in a competitive market.
WHAT WAS THE CHALLENGE?
Brand, Messaging and Exeuction speaking to the integrity, excellence and local presence of a legacy company.
Despite being a key player in the industry, Hunter Communications focused on increasing its brand recognition, online visibility, and customer acquisition in a competitive market.
WHAT SERVICES WERE PROVIDED?
We helped them successfully transition from a world-renowned golf resort to a world-class destination for wellness, connection, community and play.
Hero’s Journey Workshop, Brand and Messaging Strategy, Brand Positioning, Marketing Strategy, UX Design, Development and Copywriting, Graphic Design and Creative Direction.
Brand Discovery, Messaging, and Content Plan: zö agency conducted in-depth research to uncover Hunter Communications’ brand essence, values, and target audience. A comprehensive messaging strategy was developed to effectively communicate Hunter’s unique value propositions. This guided the creation of a content plan that resonated with the target audience and positioned Hunter as a reliable and innovative service provider.
Touch Point Analysis and SWOT Analysis: zö agency performed a thorough analysis of customer touch points to identify strengths and areas for improvement. This analysis was paired with a comprehensive SWOT analysis to align the strategy with Hunter’s internal capabilities and external market opportunities.
Creative Concepts: The agency developed creative concepts that highlighted Hunter Communications’ commitment to superior service, cutting-edge technology, and customer satisfaction while focusing on their essence – Gigs make you smil, and There’s One Thing We Can All Agree On. These concepts formed the foundation for the ensuing campaigns.
Digital Media Planning and Execution: zö agency designed a data-driven digital media plan, selecting platforms and channels based on Hunter’s target demographic. This approach ensured efficient allocation of resources and maximized reach. Down to the rooftop level we were able to reach out to the Hunter Fiber footprint.
Digital Campaign Building: Leveraging the developed creative concepts, zö agency crafted compelling digital campaigns, including banner ads, social media ads, and video content. Each campaign was tailored to specific platforms to maximize engagement.
Web Development and SEO: The agency revamped Hunter Communications’ website, optimizing it for user experience and search engines. Through thorough SEO strategies, the website’s visibility improved, leading to increased organic traffic.
PR and Geofencing: zö agency integrated PR efforts to enhance brand recognition through media coverage. Geofencing technology was employed to target potential customers within specific geographical areas, increasing the relevance of advertising.
Direct Mail: A personalized direct mail campaign was executed, engaging potential customers offline and driving them to the online platforms for further interaction.
WHAT’S THE IDEA THAT SPARKED SUCCESS?
Try Saying Gigs Without SmilingOne Thing We Can All Agree On
By creating a cohesive strategy that aligned brand messaging, creative concepts, and targeted digital efforts, zö agency ignited a powerful partnership that led to substantial results for Hunter Communications.
Cohesive Partnership: zö agency established a collaborative relationship with Hunter Communications, aligning their goals and visions.
Measurable Results and Real-Time Data Tracking: The campaign’s performance was tracked in real time, providing valuable insights into user behavior and engagement. This data-driven approach allowed for agile adjustments to optimize results.
Clear Cost per Acquisition (CPA) Number: Through meticulous tracking of expenses and customer acquisition, a clear CPA figure was calculated, providing a tangible metric for evaluating campaign effectiveness.
Increased Domain Authority and Visibility: Hunter Communications’ website saw a significant improvement in domain authority, leading to higher search engine rankings and increased organic traffic.
Brand Recognition: The combination of PR efforts, geofencing, and targeted digital campaigns resulted in enhanced brand recognition among the target audience.
WHAT DID WE DELIVER?
Brand and messaging plan, Hero’s Journey, Touchpoint and SWOT analysis, Direct mail, Digital marketing, SEO, Web development, PR, Geofencing
