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6 Things You Can Do Now to Better Your Marketing

Do you ever feel like your marketing could be better? Like you’re not quite reaching your target audience or getting the most out of your efforts? Well, don’t worry – you’re not alone. Even the best digital marketing experts can stand to improve their game. But what does a digital marketing specialist do? And how could you ever match that!? Don’t despair! There are plenty of things you can get on right away to start making progress. Here are six of them.

1. Start creating valuable content that your audience will love.

Most people think that in order to be a great marketer, you need to be able to write like a pro. And while it’s definitely helpful to have excellent writing skills, it’s not the only thing that matters when it comes to creating content that engages your audience. In fact, if you can learn how to tap into what makes your target market tick, you’ll be well on your way to creating something truly valuable – and they’ll love you for it! So before you pull out your hair trying to come up with the perfect topic or headline, take some time to study your customer so you can come to really understand who you’re writing for and what they want. It may take a bit of extra effort up front, but in the long run it will be worth it!

2. Invest in social media marketing to reach a wider audience.

If you’re looking to grow your audience with your marketing efforts, it’s time to invest in social media. Platforms like Facebook, Twitter, LinkedIn and Instagram offer unique opportunities to connect with potential customers in ways that no other marketing strategy can. The hard part is understanding which networks your target audience hangs out on and how to best reach them. Hire a social media wizard who will take this on for you, and it’s smooth sailing from there! Just be sure you create engaging content, be consistent and timely with your posts and responses, regularly assess what is working and what is not working, and pivot your strategy based on all of that. With the right approach, you can build a lasting relationship with your target audience and drive conversions that impact your bottom line.

3. Create a strong brand identity people will remember you by.

There’s a lot of debate over what makes a strong brand identity and this is where most end up just hiring a digital marketing specialist. Because while some say it’s all about the logo, others claim that it has to do with how well you communicate your mission and values. In our opinion, the most important thing is to create a memorable experience for your customers. They should be able to identify your brand without even seeing the logo, and feel an emotional connection to it. So how can you accomplish that? By hiring a marketing agency who will help your company to develop a unique personality and portray it across all channels. Your branding should be consistent everywhere people will be seeing it, from your website to your social media posts to your advertising.

4. Make sure your website is mobile-friendly and easy to use.

If you’re like most business owners, you have a website. And if you’re like most business owners, you’re probably not happy with how your website looks or functions. Well, cheer up! There’s still time to make your website look and feel more user-friendly. What makes the most difference are things like making the site easy to navigate with enlarged text, menu options and buttons, going with a responsive platform lik WordPress, using high-resolution images and making the content and language clear and digestible. Mobile-friendly websites are the key to a successful digital marketing strategy. These types of sites make it easy for users on their phones or other mobile devices to navigate and use all the features without trouble – which means they’ll be more likely than ever to stick around long enough that you can get them converted into customers!

5. Use search engine optimization to improve your ranking.

There are a lot of factors that go into making a website successful. One of the most important is how high your site ranks on search engines. Fortunately, there are some search engine optimization (SEO) techniques you can use to improve your ranking and drive more traffic to your site. The basics are things like keyword research, optimizing title tags and meta descriptions and creating optimized content. As you get deeper into seo, you’ll be doing things like looking at what is working for your competitors and implementing a strategy that will get you ahead of them, and using digital PR to earn authority backlinks. Sound complicated? Unless you yourself have background in this, and the time to orchestrate it, you will definitely want to look at hiring a digital marketing specialist to get your SEO up and going.

6. Reach out to our seasoned marketing experts, here at zö!

There’s a lot of information out there on the web, and it can be tough to know where to start when you’re trying to learn about improving on marketing strategies. Well, don’t worry – we’ve got you covered! Our team of digital marketing experts are here to help you get started, and can answer any questions you have along the way. But if you’re still asking, “what is a digital marketing specialist” and “what does a digital marketing specialist do?” … rest assured, our strategists here at zö can answer these questions and more. zö will help you get to where you need to go!

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Dr. Matthew Smitley

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In this episode of It’s Not Just Business Talks with Sonja, Sonja Anderson sits down with Dr. Matthew Smitley, Clinical Assistant Professor and MSAT Program Director of Athletic Training at the University of Idaho, to discuss the leap of faith that led to his current position. Dr. Smitley talks about why he chose to pursue athletic training, the mentor that inspired him to reach his full potential, and what is unique about the University of Idaho’s Athletic Training Program.

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