Newsletters are sometimes defined as one-to-many emails, because businesses are emailing a large number of people at one time, over a period of time or scheduled for a specific time in the future. They are definitely an essential element in a strong content marketing strategy. The idea behind content marketing is that businesses who create high quality content information about their products and services, build a strong foundation of trust as a leader in the industry and thereby expand and grow their customer base.
The creation of high quality content is essential to the success of this content marketing strategy and requires expertise in product knowledge, clear communication skills and dependability over the long term. These newsletters for marketing, when done right, offer numerous benefits to your business growth. Newsletters will help you in these five ways:
1-Build Credibility
Credibility is built over time through the consistent delivery of information that your subscribers (clients, customers, website sign ups) find to be relevant, meaningful and of value to them. When you can frequently deliver that kind of information into their inboxes, you will build overall trust in your brand. Your newsletter must be well-written, thoughtful and full of information that leads your recipients to believe in and count on your business to be a trustworthy source of knowledge, products, and services. Building credibility is foundational to a successful newsletter marketing campaign.
2-Connect with Your Base
Because every one of your customers has an email address, you can reach a wide array of current and future business clients through their inboxes. This fact alone makes email newsletters an important marketing channel for your business. The opportunity is ripe to build your business’s credibility with high-quality content on topics of interest and or need. Providing that content for them will lead customers to your site and bring them back.
However, those emails don’t open themselves. Email is actually still the preferred medium for people who communicate with business brands and services. Statistics show that more than 60% of consumers prefer email communications. That is why an email newsletter that scratches where people are itching and that clearly delivers your brand message has a higher probability of engagement and response than most other marketing media.
Social media engagement will require constant interaction and effort. And because clients have such busy feeds your fleeting tweets and posts will often get lost in the noise. The nice thing about an email newsletter is that it stays in customers’ inboxes until some action is taken. This extra step can encourage them to interact with your content, especially if they have previous experience with your quality content.
3-Broaden Your Connections
Good news travels fast. So when you provide your customers with quality content and build your credibility on business products and services in your market, people will share their good experiences with others. This will broaden your connections to include new customers and clients.
4-Support Your Marketing Strategy
It is extremely important that your business has an overall marketing strategy concerning the many ways you will build your brand, reputation, sales and overall outreach. Your newsletter marketing campaign will be a support for that overall strategy and can build on and enhance important content that you have already worked to publish on your website and blog.. When your newsletter consistently provides exclusive, valuable information to your subscribers with plenty of links to your website, then your newsletter also becomes an entree for your customers to engage with your products, your website, your sales staff and other quality marketing strategies. These readers will also forward your newsletters, further broadening your connections.
5-Give You a Low-Risk and High Reward Marketing Tool
The great thing about your email list is that it contains people who are already interested in your businesses products and/or services. They are in fact an audience prepped to be receptive to a newsletter for marketing and willing to take a look. These people are likely far more open to your business than any audience you might try tackling through social media or search engine optimization. An email newsletter marketing campaign is very low cost and low risk.
On the other hand, what has been discovered is that using an email-based newsletter for marketing often has a high reward outcome. Reports on the return on investment vary widely but recent research reveals a ROI of more than $40 for every $1 spent. There can be no question that in the world of marketing this represents a low-risk and high reward tool.
Final Thoughts
As you can see there are some compelling reasons for investing the time and capital necessary to pursue a newsletter marketing campaign. And as with any campaign, there will be a lot of new tasks and responsibilities to complete in order to integrate these ideas into your overall marketing strategy and to get it up and running smoothly and successfully.
The good news is that you have options for how you will approach such a campaign. We offer the suggestion that you approach a full service marketing agency with your goals in mind, and work with them to launch an email newsletter campaign. What is more, they can help you in many other ways. Whether you want to hone your brand, design an overall marketing plan that is tailored to your company, or try your hand at SEO, you can let your marketing agency develop and grow your quality inbound leads for your business.
Here at zo agency we work to build long term relationships with our clients. We call it Tribe!
We will work diligently to discover your vision, your passion, your needs, your hopes and dreams for your business and then will create an overall marketing plan that meets your needs and fits your budget. Visit us today at www.zo.agency
