ROI vs. COI, the Silent Killer of Business: Why Measuring the Cost of Inaction is Crucial for Business Growth
In the world of business, Return on Investment (ROI) is a familiar concept. It measures the profitability of an investment relative to its cost, providing a crucial metric for evaluating the success of marketing activities. But what about Cost of Inaction (COI)? Cost of Inaction (COI) is the often-overlooked counterpart to ROI. While Return on […]
Leaders
Leadership & HR Industry Effective leadership, hiring and coaching means using impactful techniques and inspiring visuals! LEADERSHIP & HR INDUSTRY Get ready to boost your business with web design, SEO, digital campaigns and social media. Speak to the wizards GRAB EYEBALLS Photography & Videography As the founder of Mission Facilitators, Dean Newlund is also the […]
