Far too long have business owners relied on newspaper ads and billboards to drive the growth of their companies. Sure, these traditional advertising methods can still sort of work, but they’re no longer nearly as effective as they used to be. To truly grow your business, you need a creative agency on your side. Creative agencies can help you reach your target markets, connect with customers in new ways, and stand out from the competition.
In this post, we’ll explore what creative agencies do, why businesses need them, show you what makes a good creative agency and provide you tips for finding and working with the perfect partner. So whether you’re just starting out or looking to revamp your current marketing strategy, read on for insights from the pros!
What is a Creative Agency and What Do They Do There?
A creative agency is a group of people with skills in many different areas who come together to work on creative projects. They provide strategic thinking, digital marketing expertise and visual design, among other services that will help your business grow. But what is a creative agency and what kinds of things can you hire them to do? Here is a short list of creative agency services to give you an idea of what creative agencies do:
- Research and Development
- Brand Strategy
- Website Building
- Logo Creation
- Event Planning
- Media Buying
- Print Collateral
- eNews Campaigns
- Pay-Per-Click Advertising
- Social Media Management
- Search Engine Optimization
These creative agency services can be one and done projects or ongoing. And when you work with an outstanding company like us here at zo agency, you’ll get a lot of perks! We throw in monthly zoom check-in meetings where your account manager will discuss your progress and help shape your company’s future! This is what good creative agencies do.
Why Hire a Marketing Agency?
If you are asking, “why hire a marketing agency,” well, you are in luck because we have the answer for you. No doubt, all businesses can use a creative marketing agency. After all, ads and marketing materials are a huge part of how companies get their message across to potential customers. But if you are holding out until the cows come home on making moves towards contacting any agencies, here are four tell-tale signs that it is due-time for you to start making some calls:
1. You don’t have the time or resources to create high-quality content
2. Your brand is starting to look stale and outdated
3. You need help reaching your target audience
4. The cows have come home…
A creative agency is your best bet at tackling all of these, and with pizazz! They might even use the cows as props for your next commercial! Bottom line is, if you want to start seeing real honest to goodness results, it’s time to start thinking about partnering up with an experienced creative agency.
Questions to Ask When Interviewing Potential Agencies
Once you have made the decision to start the journey of finding your new marketing partner, you’ll likely discover you have some research to do. For instance, you might wonder what makes a good creative agency? Do you want to hire a local company or is it just important to you that they have experience in your industry? Or both? Are they considered one of the top digital creative agencies around?
With so many different agencies out there to choose from, it can be hard to know which one is going to be the best fit for your company. Here are a few questions to ask potential creative agencies to help you make that decision.
- Does Their Team Have the Availability to Take on Your Project?
Considering everything at a creative agency revolves around a timeline, this is the first thing you are going to want to ask.
- Can They Show You Examples of Work for Others in Your Industry?
You’ll want to be sure you hire a company that is competent and has experience in similar projects as yours.
- Who All Will You Be Communicating With?
From strategy to content creation, you have an entire team of people handling your projects. Find out who your point of contact is and what to expect from them through the process.
- Ask Them to Walk You Through Their Creative Process
Get a detailed account of what they will do from start to finish and when they anticipate the project will complete by.
If they answer all your questions and you feel really good about them you may have just found one of the top digital creative agencies that you should consider working with!
Final Thoughts
We hope we have given you a good idea of what creative agencies do and what makes a good creative agency, and while it may seem like a long road to getting your company the growth it deserves, the good news is that you always have options. You can hire a marketing guru for your business, you can contract with a team of marketing experts, you can work out your own step by step strategy, or you can approach a full service marketing agency with your goals in mind, and work with them to hone your brand, design an overall marketing plan that is tailored to your company, and let your marketing agency develop and grow your quality inbound leads through digital marketing.
Here at zo agency we work to build long term relationships with our clients. We call it Tribe!
Why hire a marketing agency? We are one of the top digital creative agencies out there! We will work diligently to discover your vision, your passion, your needs, your hopes and dreams for your business and then will create an overall marketing plan that meets your needs and fits your budget. Visit us today at www.zo.agency
