Is Email Marketing Effective?
If you’re wondering whether email marketing is still an effective way to reach customers or not, you’re not alone! With the rise of new digital marketing technologies over the years, it is good to question the importance of email marketing and whether you will be making it part of your marketing strategy. So, is email […]
Why is Niche Marketing Important?
Have you ever heard the saying, “Jack of all trades, master of none”? I’m sure you have. It basically means that if you try to be good at everything, you’ll end up being good at nothing. This is especially true in the business world. If you want to be successful, you’d do best if you […]
How COVID-19 Pandemic has Impacted and Changed Brand Content Marketing
The Covid-19 pandemic came onto the scene during the ominous year of 2020 and completely overhauled the business landscape. Just imagine how many crisis management video calls must have sprung up between marketing managers and their teams during those first few weeks, trying to decide what messaging, if any, they should be putting out. Many […]
Beverage Industry Marketing
We are what we drink! And boy do we like to drink! Specialty coffee, tea, boba, matcha, juices, smoothies, wine, beer, craft beer from growlers or crowlers, distilled spirits, hard cider, cocktails, you name it and we drink it! And we love all of the great beverage businesses out there creating great new options for […]
7 Ways to Effectively Market Your Roofing Business | zo agency
Marketing your Roofing business in your local market has changed drastically over the past decade. Where you used to advertise on your local radio and newspaper and make sure your Yellow Pages ad made a splash and had all the right information, now there are many effective ways to get your business in front of […]
8 Types of Advertising Business Owners Should be Utilizing
As a business owner, it can be difficult to know which types of advertising you should be utilizing. With so many options out there – and the internet (and its marketing techniques) changing considerably with each year that passes – it can be hard to know what works for your specific industry, and where your […]
Finding Your Brand’s Voice: Storytelling Marketing
Did you know that marketing has been around for thousands of years? With any exchange between buyers and sellers of purchased goods (even in ancient times), it’s human nature to use some form of marketing to make the sale. Take the Silk Road days where merchants presented their wares using good ol’ charm, persuasiveness, and […]
What Makes a Brand Successful?
What Makes a Brand Successful? Have you ever wondered what makes a brand successful? Let’s be honest, branding can be complicated. With so many moving parts involved, consider branding as an ongoing, ever-evolving process rather than a “one time, upfront” deal. As businesses grow, adopt new ideas, and gain a better understanding of what their […]
The Difference Between Inbound and Outbound Marketing
The Difference Between Inbound and Outbound Marketing A new year means it’s prime time to hit the ground running if you haven’t already! If you’ve been reminiscing about last year’s magical moments and wondering what 2019 has in store, why not turn an eye to your marketing for a second. Growth, leveling-up, doing things even […]
Find Your Loyal Customers
Ask yourself this. How well do you really know your perfect customer? Your core group of patrons? It’s easy to say you know them like the back of your hand, but do you really? Can you pick them out from a crowd? If you overheard a conversation in line at the grocery store or at […]
