Find Your Loyal Customers

Ask yourself this. How well do you really know your perfect customer? Your core group of patrons? It’s easy to say you know them like the back of your hand, but do you really? Can you pick them out from a crowd? If you overheard a conversation in line at the grocery store or at […]

Holiday Cheer

Not to blow an unwelcome horn in your ear but… Right at this moment, how holiday cheerful are you? Are you slammed out of your mind with last minute customer purchases or nervously looking at your cash flow as your seasonal work dried up? Is your company going to hit its budgets for this year? […]

Don’t. Just don’t.

I hate to admit it, but I treat most sales people a bit like dirty Junk Mail. I give both a quick look over, a nod to where they came from and that’s it unless there is a hook or a look that makes me want to know more. Otherwise, give me a break! I […]