Vital Ideas for Creating Brand Consistency | zo agency
Your brand is the identity you have created for your business. Not unlike your own persona, the one you share at dinner, the one you share with your family and the one your coworkers see…. Your brand has a life and a voice. It has character, it has a vision, it has a mission, it […]
Building Your College or University Brand!
5 Ways Brand Building Benefits Your University for the Long Run As a College or University, you know how challenging it is competing for quality students with other schools, employers, military recruiters and more. You also know how important it is that you connect with the best potential students who fit your community, your academic […]
Why Your Logo Belongs on Her Coffee Mug! | zo agency
Logos The most iconic symbols of the 20th century, and right up to the present day, are the business logos that are emblazoned on shoes, apparel, products, advertisements, billboards, tv commercials, and stickers that we see everyday and everywhere! The Nike “swoosh” is on everything the company produces. It has become synonymous with the brand […]
If Your Company Were an Animal, What Would it Be? | zo agency
When you’re searching for the essence, the heartbeat, the clear message that your company conveys to your clients and potential clients, you might go through a process in which you ask questions like this one. For one thing it’s really fun and interesting and can tell you a lot about what your staff thinks about […]
Finding Your Brand’s Voice: Storytelling Marketing
Did you know that marketing has been around for thousands of years? With any exchange between buyers and sellers of purchased goods (even in ancient times), it’s human nature to use some form of marketing to make the sale. Take the Silk Road days where merchants presented their wares using good ol’ charm, persuasiveness, and […]
What Makes a Brand Successful?
What Makes a Brand Successful? Have you ever wondered what makes a brand successful? Let’s be honest, branding can be complicated. With so many moving parts involved, consider branding as an ongoing, ever-evolving process rather than a “one time, upfront” deal. As businesses grow, adopt new ideas, and gain a better understanding of what their […]
How to Stay True to Your Brand
First of all, if you don’t know what you’re doing, get some help. When you wake up in the morning and put on knee high white socks and slip on your favorite sandals, that’s a NO. And you need a fashion guru pronto. Just because it is comfortable for you does not mean everyone will […]
