SWAG! What is It? Why Use It?
The Meaning of Swag There are several explanations for the origins of the word “swag.” In the 1800’s, swag was known as the loot taken in a robbery. Since it was often put in a bag for a quick getaway it led to the phrase “swag bag.” At the peak of the dotcom boom swag […]
What Is A Marketing Campaign?
The dictionary answer to “what is a marketing campaign” is: “an organized course of action to promote and sell a product or service, or to achieve a goal.” Let’s break that down into more understandable parts. This simple definition leads to more questions than it answers and widely opens the door for a marketing campaign […]
The Top Five Marketing Resources
This blog is for those who want to know how to learn more about marketing and how to use the many marketing tools available today to build and grow their business. Each of these five resource areas will fill your mind with creative ideas and your toolbox with useful tools, and help you learn more […]
Giving Your Marketing Agency Effective Feedback
The importance of effective feedback is immeasurable and marketing agencies are always looking for feedback on their projects. No matter how good an agency is, it can always use constructive criticism to improve its services. But what makes feedback effective and how do you go about delivering effective performance feedback? Read on to find out! […]
Choosing the Right Marketing Mediums for Campaigns & Audiences
Marketing mediums are how businesses convey their brand, message or products through advertising. Where do you want your advertising dollars to work for you? Marketing is as old as gossip. But as populations grew and became more educated, advertisers began focusing on visually attractive and readable mediums to tell the world about their businesses. Signs, […]
Hiring a Full Service Marketing Agency vs. Hiring a Boutique Marketing Agency- Which Is Better?
An Overview of Marketing Agencies There are a lot of different kinds of marketing agencies out there. For the sake of keeping track of the main types I will first define the two types of agencies we will be highlighting. Then for comparison I will add a couple other types of agencies and how they […]
There are Many Different Types of Marketing Agencies | Which One is Right For You?
One thing that tends to be a constant mission for most business owners is that we are always looking for ways to grow our businesses. We may not always know how to do it ourselves, but we’re always on the lookout for new opportunities. And that’s where marketing agencies come in. There are many types […]
6 Things You Can Do Now to Better Your Marketing
Do you ever feel like your marketing could be better? Like you’re not quite reaching your target audience or getting the most out of your efforts? Well, don’t worry – you’re not alone. Even the best digital marketing experts can stand to improve their game. But what does a digital marketing specialist do? And how […]
Marketing Strategies for Educational Services
There are many things to consider when marketing a business, and the education industry is no exception. Whether you’re a school, tutoring center, or any other type of educational institution, it’s important to have a well-thought-out marketing strategy in place. So what are some good marketing strategies for educational services? This guide will provide you […]
Full Service Digital Marketing Agency Vs Specialized Agency – Which One Is Better?
A marketing agency is a company that specializes in advertising and promoting brands. While there are many different types of marketing agencies, all of them share one common goal: helping brands reach more consumers. With such a noble cause, there’s no question as to the importance of marketing and how crucial it is for every […]
