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Build your website like you would build your storefront
In today’s digital marketing environment your website is your storefront. Your website is where most of your visitors will get their first impression of your business. You want them to visit, browse, stay, learn and connect with your products and
Create a Powerful Marketing plan for your business to win in 2021!
Digital Marketing in 2021 Your 2021 digital marketing plan should be a detailed description of the full extent of your planning and digital marketing for business campaigns or actions. With so many changes in the business world just in the
8 Types of Advertising Business Owners Should be Utilizing
As a business owner, it can be difficult to know which types of advertising you should be utilizing. With so many options out there – and the internet (and its marketing techniques) changing considerably with each year that passes –
Finding Your Brand’s Voice: Storytelling Marketing
Did you know that marketing has been around for thousands of years? With any exchange between buyers and sellers of purchased goods (even in ancient times), it’s human nature to use some form of marketing to make the sale. Take
What Makes a Brand Successful?
What Makes a Brand Successful? Have you ever wondered what makes a brand successful? Let’s be honest, branding can be complicated. With so many moving parts involved, consider branding as an ongoing, ever-evolving process rather than a “one time, upfront”
The Power of Marketing to Gen Z
There’s a new group of kids taking the digital world by storm. They live and breathe the online world and they’re not going anywhere—say hello to Generation Z. Some are already making waves (and money) thanks to social media and
Creative Agency vs. Digital Agency How do they differ?
Companies have been relying on creative agencies for decades, even before the advent of the internet. It was the job of the creative agency to deliver all the artwork, colors, and branding associated with a business using the artistic talent
The 3 Different Types of Advertising Agencies
Are you handling your marketing like it’s an easy-breezy walk in the park? Or are you wandering through a never-ending maze of branding, responsive websites, A/B testing, analytics, conversion rates, inbound versus outbound marketing, KPIs, PPC, and SEO? We get
5 Reasons Why You Should Hire a Marketing Agency in Bend Oregon
Why should you hire a marketing agency in Bend, Oregon? Good question: it’s one that we’re going to answer here. Marketing agencies are incredible things when you think about it. You get to focus on building your business while somebody
Why New Content for Your Website Fuels Your Content Marketing Strategy
Your website is alive. It’s a living, breathing presence on the internet. So with any living entity, it needs regular care and attention to grow and thrive, right? Each update and tweak to your website contributes to its “aliveness.” New
How to Recession-Proof Your Business
The great recession of our time peaked 10 years ago, but many are still feeling its wrath today. The truth is, if you’re running a business, turndowns are inevitable. The next looming recession is kinda like gravity—an invisible force, but
Understanding the Importance of the Customer Buying Cycle
Understanding the Importance of the Customer Buying Cycle Before we commit to buying something in stores or online, we all go through a pretty similar decision-making process. Whether we consciously realize it or not, this process is happening in the
The Difference Between Inbound and Outbound Marketing
The Difference Between Inbound and Outbound Marketing A new year means it’s prime time to hit the ground running if you haven’t already! If you’ve been reminiscing about last year’s magical moments and wondering what 2019 has in store, why
A Digital Marketing Agency in Bend with No Boundaries
Think we’re just getting started with this telecommuting or remote working trend? Think again! Let’s take a moment to celebrate because we’re already in the middle of a flexible workforce revolution. In a world where everyone and everything is going
Why You Need Email Sequences (automated workflow)
If you’re thinking it’s high time to ramp up your marketing efforts, let’s talk email sequences for a sec. How’s your email marketing plan going? Do you have an email sequence set up and automated? Have you been thinking about
Gain More Email Subscribers the Right Way
News flash! Email has been around for close to 50 years now (say whaa?) That’s right. No joke. The thing is, email is still a major player in how we communicate and get our daily dose of news, gossip, etc.
Reputation Management – How long does it take?
When you’re having a reputation management issue you want results yesterday. We totally understand. While we always take reputation management issues seriously, and of course we get right to work for you, results are not automatic. We ask our clients
SEO – Why Does it Take So Long?
Are you ready to get started with SEO for your business? We can’t wait to help! Many people start SEO campaigns under the misconception that they will see results overnight, so we wanted to put together this little guide to
PPC – How Long Does it Take?
How long will it take for me to see results in my PPC campaign? Oh, the age-old question. While many clients come to us excited to get started with PPC campaigns, a few weeks and a few hundred bucks later,
Find Your Loyal Customers
Ask yourself this. How well do you really know your perfect customer? Your core group of patrons? It’s easy to say you know them like the back of your hand, but do you really? Can you pick them out from
Why Social Media Marketing Matters
A few years ago, social media was this shiny new past time where no one really knew what they were doing. You could post on the fly or share anything that came to mind. Simpler times, right? But you can
The Importance of SEO
It’s time to get real frank and honest here. We’re talking SEO frank and honest. Now if you’re thinking, “SEO wha? That’s like FOMO right?” or, “Is SEO the new CEO?” Nuh-uh, my friend. If you don’t have the slightest
Company For A Cause
Ever thought about why you started your business? In other words, what’s your business purpose? Your “why?” There are many reasons why someone would start a new business, and many business owners haven’t really spent time thinking about why they
Ready to get digital?
How to modernize your marketing methods. Remember the good ol’ days when you could take out an ad in the local newspaper or Yellow Pages and have clients lining up around the block for your services? Those days are gone.
Holiday Cheer
Not to blow an unwelcome horn in your ear but… Right at this moment, how holiday cheerful are you? Are you slammed out of your mind with last minute customer purchases or nervously looking at your cash flow as your
Don’t. Just don’t.
I hate to admit it, but I treat most sales people a bit like dirty Junk Mail. I give both a quick look over, a nod to where they came from and that’s it unless there is a hook or
How to stay true to your brand
First of all, if you don’t know what you’re doing, get some help. When you wake up in the morning and put on knee high white socks and slip on your favorite sandals, that’s a NO. And you need a
Are we trying too hard?
As the director of a small ad agency, I can say my team and I have seen a lot of this, a bunch of that and a fair amount in the middle. Everyone wants to stand out, make their mark,
