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Marketing

Everything

Business can be summed up in seven words: Late nights, early mornings, give me coffee. KIDDING! How about this instead: Attracting and converting customers for a profit. Just seven words. Simple, right? Well, not always. It might be uncomplicated to

Websites

Brand and website

Psssst hey! Over here! It’s me, your website. It’s time we had a chat. We have a lot to catch up on, considering the last time you could bear to look at me was ages ago. I know you’re embarrassed

Marketing

Online Marketing 

The sun beams comfortably down on you, you’ve packed your favorite sandwich and a personal-sized bag of chips, and a light breeze kindly sweeps past. You’ve got on your waterproof pants and welly boots, your line is baited with a

SEO

Come sit around our log fire!

Summer camp can be an unforgettable experience, full of adventure, learning, and camaraderie. However, choosing the right summer camp can be a daunting task. You want to find a camp that aligns with your interests, values, and goals – a

Branding

The Benefits of Creating a Brand Identity

Imagine your business as a culinary masterpiece, where every ingredient, every spice, and every technique harmoniously blend together to create a tantalizing experience for your customers. In this vibrant kitchen of commerce, brand identity serves as the secret sauce, infusing

Strategy

Marketing Strategies to Attract New Patients to Your Eye Care Center

Eye Care Centers, Optometrists and Ophthalmologists looking to attract new customers to their skills, services and products and wanting to create brand awareness for their website, clinic(s), and product offerings, need to improve their overall optical marketing strategies. It is

Marketing

How to Choose a Full Service Marketing Agency

Most businesses need marketing agencies for at least some of their advertising. The strategy of bidding out specific marketing tasks that absolutely cannot get done in house, while common, has its benefits as well as its drawbacks. The benefits are

SEO

Who Benefits from the Google Search Update?

Google has recently launched an update to its search engine in which they have added a feature we are all familiar with when using Twitter, TikTok, Instagram and Facebook. It is really quite surprising that Google has not taken advantage

Marketing

SWAG! What is It? Why Use It?

The Meaning of Swag There are several explanations for the origins of the word “swag.” In the 1800’s, swag was known as the loot taken in a robbery. Since it was often put in a bag for a quick getaway

Marketing

What Is A Marketing Campaign?

The dictionary answer to “what is a marketing campaign” is: “an organized course of action to promote and sell a product or service, or to achieve a goal.” Let’s break that down into more understandable parts. This simple definition leads

Social Media

How To Use Social Media Influencers in Your Marketing

What is a Social Media Influencer? Social media influencers are people who have built credibility as experts in (or voices for) a particular industry, have developed a large group of followers who look to their advice and thus they are

Social Media

How To Market Your Business Without Social Media

The role of social media in marketing has taken a huge jump in just the last few years. For this reason, the lure of social media is strong with its massive reach and, often, free exposure. But there is never

Strategy

Brass Tacks Answers to: How Do You Calculate ROI in Marketing?

When discerning your business’s true marketing return on investment (MROI), you may want to include a number of measurables that will help you justify the marketing money spent. Some of these measurables are certainly important elements of a marketing campaign;

Strategy

What Is Marketing ROI and How Does it Differ From Marketing Deliverables?

When it comes to measuring the value of business marketing campaigns, businesses are right to focus on the quality and timeliness of their marketing deliverables (website, printed materials, SEO campaign, TV commercial, etc). Additionally, these businesses should calculate their marketing

Marketing

The Top Five Marketing Resources

This blog is for those who want to know how to learn more about marketing and how to use the many marketing tools available today to build and grow their business. Each of these five resource areas will fill your

Websites

Why You Should Get a Custom Website Design

What Is Custom Website Design? A growing number of web design firms and marketing businesses are making lots of money by convincing small businesses, startups and other businesses to build their business websites using cookie cutter template designs. Their process

SEO

How You Can Improve Your Local SEO for Businesses Right Now

Nearly 50% of all Google searches are looking for local business information. These people are searching for things like where to buy their outdoor plants, what is the best local pizza, ‘where can I get my hair done’ and ‘what

Social Media

How Instagram Stories for Business Can Help You Grow

Introduction to Instagram Stories for Business For a lot of business owners who are uncertain about social media marketing, their question is, ‘Why use Instagram for Business?’ That may be because these business owners didn’t know that in excess of

Branding

Looking For a Logo Redesign? Here’s What You Need To Know

Iconic logos are game changers! Logos that strongly convey your brand and are eye-catching will dramatically impact your own business. Business logos that nail it the first time are rare indeed (think Nike). So it is not unusual for a

Strategy

How Google Remarketing Can Convert Visitors Into Customers

How Google Remarketing Works If you use Google as your search engine of choice and you shop online, then you have seen remarketing display ads. They are targeted ads that revisit you on your computer or phone because of cookies

Strategy

Facebook Marketing Strategies to Boost Your E-commerce

What is Ecommerce Facebook Marketing? Everyone selling products through an ecommerce business website can reap the benefits of leveraging the reach and power of Facebook marketing strategies. Discovering ways to generate repeat sales from existing customers while at the same

Websites

The Best Web Design Tips to Optimize Conversion Rates

What Is Website Conversion Optimization?  Website conversion optimization is the process by which visitors to your website convert to purchasers of products or services from your website at an increased rate over time. This process leads to increased sales and

Marketing

Giving Your Marketing Agency Effective Feedback

The importance of effective feedback is immeasurable and marketing agencies are always looking for feedback on their projects. No matter how good an agency is, it can always use constructive criticism to improve its services. But what makes feedback effective

What we do

What Marketing Agencies Do: Explained!

The answer to the question, “how does a marketing agency work?” can be a bit mysterious. We all get to see the end products of marketing agencies’ work in the colorful brochures, attractive websites, clever TV commercials, bold signage and

What we do

Who is the Ideal Client for an Ad Agency?

If you’re reading this, there’s a good chance you’re either a business owner who is looking for an advertising agency, or you are an advertising agency owner who is looking for new clients. In either case, it’s important to understand

Websites

Top 10 Tips for Building a Great Website

Creating and maintaining a great website is essential for businesses today. Even if your business has storefronts where you do most of your sales, customers still search the web for all kinds of information before they shop. Some things potential

Social Media

Latest Social Media Trends of 2022 & How to Keep Up With Them

It’s hard to believe that social media has already been around for 25 years! In that time, it’s evolved from a tool used mainly by college students to communicate with each other to an all-encompassing platform used by people of

SEO

How Long Does it Take for SEO to Work?

Businesses that want to use Search Engine Optimization (SEO) as a roadway to success, whether new startups or established businesses that want to grow through the benefits of SEO, all want to know how long is the SEO time frame? 

Public Relations

What Types of Businesses Use PR & What Can PR Do For Your Business

Public Relations (PR) is an incredibly important element in the mix of any business’s marketing toolbox. It is essential that CEOs and Marketing directors understand how PR can help your business. PR is a key part of marketing, supporting and

Print & Production

How to Upgrade Your Custom Printed Marketing Materials

When businesses think about effective marketing, it is important to think beyond digital marketing and include print marketing materials. Effective print marketing begins with understanding how they are most effective and why they will help your business. Why Use Printed

Marketing

Choosing the Right Marketing Mediums for Campaigns & Audiences

Marketing mediums are how businesses convey their brand, message or products through advertising. Where do you want your advertising dollars to work for you? Marketing is as old as gossip. But as populations grew and became more educated, advertisers began

Marketing

How Is Event Marketing Valuable for Brands?

Clarifying the unique elements of your brand is one of the most effective ways for your business to better connect with your potential customers. Unless you are completely confident in your brand and in why you do what you do,

Marketing

6 Things You Can Do Now to Better Your Marketing

Do you ever feel like your marketing could be better? Like you’re not quite reaching your target audience or getting the most out of your efforts? Well, don’t worry – you’re not alone. Even the best digital marketing experts can

What we do

The 5 Advantages of Virtual Teams

You’ve probably heard of virtual teams, but you may not know what they are or what advantages they offer. A virtual team is a group of people who work together online to achieve a common goal. They have become the

Marketing

Marketing Strategies for Educational Services

There are many things to consider when marketing a business, and the education industry is no exception. Whether you’re a school, tutoring center, or any other type of educational institution, it’s important to have a well-thought-out marketing strategy in place.

Marketing

Is Email Marketing Effective?

If you’re wondering whether email marketing is still an effective way to reach customers or not, you’re not alone! With the rise of new digital marketing technologies over the years, it is good to question the importance of email marketing

Marketing

Why is Niche Marketing Important?

Have you ever heard the saying, “Jack of all trades, master of none”? I’m sure you have. It basically means that if you try to be good at everything, you’ll end up being good at nothing. This is especially true

Social Media

The Ethical Implications of Social Media Advertising

What if you could target potential customers with laser precision, by their precise interests and needs? What if you knew exactly who to market your products and services to – and could track the results in real-time? In today’s world

Websites

Is ADA Compliance Mandatory for Websites?

If you own and operate a company that serves the public, you likely know that complying with ADA regulations is critical. Especially if you’re in the medical or education fields. But did you know that your website also needs to

Digital Advertising

How Dental SEO Marketing Will Help Grow Your Practice

Your Dental Practice is a local business working in a limited geographical area from which to draw new customers.  You don’t have to compete with national and international businesses for the top spots on Google Searches.  But you do want

Strategy

Avoid Startup Failure: Tips For Effective Cannabis Marketing

In just the past few years, cannabis has become a massive industry, and as a result, the marketing surrounding it has grown exponentially. With more and more states legalizing marijuana, the opportunities for cannabis companies are endless. If you’re looking

Branding

Elements of Brand Loyalty in Alcohol Branding and Marketing

If you enjoy a refreshing drink now and then, your alcohol of choice likely says something about you. Maybe you’re a craft beer enthusiast who swears by anything made in a small local brewery. Or maybe you only drink bourbon

Websites

Not All Websites Are Created Equal: Nor Should They Be!

When creating a website, or having one created, it is important to know its purpose and then incorporate elements that will maximize the effectiveness of it as a tool to fulfill its purpose. If you want a website that functions

SEO

Learn About the Different Approaches of Location-Based SEO

Learn About the Different Approaches of Location-Based SEO As a business owner, you’re always looking for new and innovative ways to get your company in front of potential customers. And you probably know a lot about different types of SEO

Digital Advertising

What is Ad Recall in Digital Marketing?

There is a magical metric that a digital marketing agency leans on to deliver solid answers to their clients about the performance of their advertising efforts. It is called ad recall; it estimates how many people would remember seeing your

Digital Advertising

Digital Video Advertising

Do you remember the good old days when TV was just a black and white box with a single channel? Me neither. Television has come a long way in the past few decades, evolving into what we now call “digital

Strategy

What a Creative Agency Can Do for the Growth of Your Business

Far too long have business owners relied on newspaper ads and billboards to drive the growth of their companies. Sure, these traditional advertising methods can still sort of work, but they’re no longer nearly as effective as they used to

Strategy

Challenges Facing Global Impact Companies in the Postmodern World

Let’s take a look at ten key global issues for business that Global Impact Companies face as they seek to expand and engage with our rapidly changing global economy.  1-Recruiting Internationally  It is easy to understand why almost a third

Digital Advertising

How to Use Digital Advertising Trends to Boost Your Business

The advertising of today is vastly different from just a few decades ago. And the pace of change is creating lots of new opportunities and trends for boosting your business. Let’s look at seven of them. 1-Google and Facebook Ads

Strategy

Choosing an Advertising Agency that fits your needs

When your business wants to launch a new line of products, update your website to better take advantage of digital advertising, completely rethink and rework your brand, or move your products into a new market; that is a great time

Digital Advertising

How Newsletter Campaigns Promote Your Business

Newsletters are sometimes defined as one-to-many emails, because businesses are emailing a large number of people at one time, over a period of time or scheduled for a specific time in the future. They are definitely an essential element in

Social Media

Use Social Media to Build Customers into a Community

What do you think of when you consider how to pursue the best social media advertising?  Before you say “grow your sales”, contemplate a couple of questions.  What if you could transition a large portion of your customers into a

Digital Advertising

8 Benefits of a Good Digital Marketing Strategy

Some of the benefits you can expect when you develop and put into practice a digital strategy for business marketing. 1. Get More for Less Any time someone suggests that you can get more of something you want for less

What we do

zo Agency Records a 5-Star Rated First Review on Clutch

While we live in a digital world, print media is still an essential part of the marketing mix. Spending in print media can help businesses extend their reach to potential customers, gain publicity and engage their target audiences with campaigns.

Social Media

How to Attract More Visitors to Your Museum Using Social Media

Our museum clients have often asked us how to advertise a museum. One way to attract more visitors to your museum is to harness the growth of social media marketing for museums. Museums create an experience for their visitors. And

Digital Advertising

SaaS Advertising Secrets to Boost Paid ROI | zo agency

Digital advertising for SaaS companies is a bit more specialized than for traditional companies, in part because a lot of potential clients do not know what cloud based software is. When you  develop your SaaS advertising approach there are a

Strategy

Why Would an Audiologist Want to Hire a Digital Agency? | zo agency

Digital advertising is essential for growing your audiology practice.  A growing share of people looking for your services and products are doing so on their computers and phones. They are simply typing “hearing aids” or “audiologist near me” into their

Strategy

Marketing Strategies to Attract New Patients to Your Eye Care Center

Eye Care Centers, Optometrists and Ophthalmologists looking to open their skills, services and products to new patients and wanting to create brand awareness for their website, clinic(s), and  product offerings, need to improve their overall optometry marketing strategies. It is

Social Media

How Social Media Marketing is Revolutionizing the Travel Industry

You may not think that travel marketing and media are the most copasetic couple on the red carpet, but in reality social media marketing is in the process of revolutionizing the travel industry. Social media accounts like Facebook, Twitter, Instagram,

Branding

How a Great Logo Will Boost Your Gardening and Landscaping Business

Your business logo is a clear, simple and attractive representation of your business brand! In other words it is a representation of your business’s values, priorities, relationships, mission, vision and services. Great logos are iconic. They connect businesses with their

Strategy

Choosing an Advertising Agency to Fit Your Needs | zo agency

When your business wants to launch a new line of products, update your website to better take advantage of digital advertising, completely rethink and rework your brand, or move your products into a new market; that is a great time

Print & Production

How Artificial Intelligence is Changing the Printing Industry | zo agency

There are a lot of printing industry challenges facing businesses in today’s digital oriented society. However, AI (Artificial Intelligence) has great potential for opening up a variety of new revenue streams for print businesses by improving the effectiveness of the

Branding

A Guide to Ensuring Brand Compliance for Your Company

Where did the Idea of Branding Originate?  To fully grasp the concept of a term we can look into the history of where a word came from. In the ancient Scandanavian language of Norse, the word “brand” meant “to burn.”

Digital Advertising

How Will AI Change PPC Advertising? | zo agency

Artificial Intelligence (AI) is the latest technological development to begin a massive change in  creative advertising and marketing in the digital realm. AI technology is highly effective when used to improve and enhance paid advertising for businesses and consumers. It

Media

A Simple Guide to Successful Radio Advertising | zo agency

Radio commercial ads may sound like a bygone method of business advertising, however in reality Radio marketing remains a solid investment for businesses who want to reach a broad audience with their advertising. One of the great things about radio

Public Relations

7 Strategies to Improve Public Relations in the Covid Era | zo agency

The Covid-19 pandemic has only accelerated the already established movement to digital communications and connections. It will have long term implications for how our businesses interact with their customers and generate buzz around their products and services. Here are a

What we do

6 Advantages of Hiring a Media Buying Agency | zo agency

With all of the fantastic new marketing ideas and avenues available to businesses today it is easy to forget that, when it comes to putting a clear message in front of your business’s intended audience, traditional paid advertising is still

Marketing

Beverage Industry Marketing

We are what we drink! And boy do we like to drink! Specialty coffee, tea, boba, matcha, juices, smoothies, wine, beer, craft beer from growlers or crowlers, distilled spirits, hard cider, cocktails, you name it and we drink it! And

Strategy

Grow Your Counseling Practice Using SEO | zo agency

Search Engine Optimization (SEO) Optimizing your website means making the value of its content, organization and layout clear to  the artificial intelligence (AI) crawlers (spiders) that search engines use to collect data. These search engines want to get reliable, helpful

Branding

Vital Ideas for Creating Brand Consistency | zo agency

Your brand is the identity you have created for your business. Not unlike your own persona, the one you share at dinner, the one you share with your family and the one your coworkers see…. Your brand has a life

Branding

Building Your College or University Brand!

5 Ways Brand Building Benefits Your University for the Long Run As a College or University, you know how challenging it is competing for quality students with other schools, employers, military recruiters and more. You also know how important it