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What Is Marketing ROI and How Does it Differ From Marketing Deliverables?
When it comes to measuring the value of business marketing campaigns, businesses are right to focus on the quality and timeliness of their marketing deliverables (website, printed materials, SEO campaign, TV commercial, etc). Additionally, these businesses should calculate their marketing
The Top Five Marketing Resources
This blog is for those who want to know how to learn more about marketing and how to use the many marketing tools available today to build and grow their business. Each of these five resource areas will fill your
Why You Should Get a Custom Website Design
What Is Custom Website Design? A growing number of web design firms and marketing businesses are making lots of money by convincing small businesses, startups and other businesses to build their business websites using cookie cutter template designs. Their process
How You Can Improve Your Local SEO for Businesses Right Now
Nearly 50% of all Google searches are looking for local business information. These people are searching for things like where to buy their outdoor plants, what is the best local pizza, ‘where can I get my hair done’ and ‘what
How Instagram Stories for Business Can Help You Grow
Introduction to Instagram Stories for Business For a lot of business owners who are uncertain about social media marketing, their question is, ‘Why use Instagram for Business?’ That may be because these business owners didn’t know that in excess of
Looking For a Logo Redesign? Here’s What You Need To Know
Iconic logos are game changers! Logos that strongly convey your brand and are eye-catching will dramatically impact your own business. Business logos that nail it the first time are rare indeed (think Nike). So it is not unusual for a
How Google Remarketing Can Convert Visitors Into Customers
How Google Remarketing Works If you use Google as your search engine of choice and you shop online, then you have seen remarketing display ads. They are targeted ads that revisit you on your computer or phone because of cookies
Facebook Marketing Strategies to Boost Your E-commerce
What is Ecommerce Facebook Marketing? Everyone selling products through an ecommerce business website can reap the benefits of leveraging the reach and power of Facebook marketing strategies. Discovering ways to generate repeat sales from existing customers while at the same
The Best Web Design Tips to Optimize Conversion Rates
What Is Website Conversion Optimization? Website conversion optimization is the process by which visitors to your website convert to purchasers of products or services from your website at an increased rate over time. This process leads to increased sales and
Giving Your Marketing Agency Effective Feedback
The importance of effective feedback is immeasurable and marketing agencies are always looking for feedback on their projects. No matter how good an agency is, it can always use constructive criticism to improve its services. But what makes feedback effective
What Marketing Agencies Do: Explained!
The answer to the question, “how does a marketing agency work?” can be a bit mysterious. We all get to see the end products of marketing agencies’ work in the colorful brochures, attractive websites, clever TV commercials, bold signage and
Who is the Ideal Client for an Ad Agency?
If you’re reading this, there’s a good chance you’re either a business owner who is looking for an advertising agency, or you are an advertising agency owner who is looking for new clients. In either case, it’s important to understand
Top 10 Tips for Building a Great Website
Creating and maintaining a great website is essential for businesses today. Even if your business has storefronts where you do most of your sales, customers still search the web for all kinds of information before they shop. Some things potential
Latest Social Media Trends of 2022 & How to Keep Up With Them
It’s hard to believe that social media has already been around for 25 years! In that time, it’s evolved from a tool used mainly by college students to communicate with each other to an all-encompassing platform used by people of
How Long Does it Take for SEO to Work?
Businesses that want to use Search Engine Optimization (SEO) as a roadway to success, whether new startups or established businesses that want to grow through the benefits of SEO, all want to know how long is the SEO time frame?
What Types of Businesses Use PR & What Can PR Do For Your Business
Public Relations (PR) is an incredibly important element in the mix of any business’s marketing toolbox. It is essential that CEOs and Marketing directors understand how PR can help your business. PR is a key part of marketing, supporting and
How to Upgrade Your Custom Printed Marketing Materials
When businesses think about effective marketing, it is important to think beyond digital marketing and include print marketing materials. Effective print marketing begins with understanding how they are most effective and why they will help your business. Why Use Printed
Choosing the Right Marketing Mediums for Campaigns & Audiences
Marketing mediums are how businesses convey their brand, message or products through advertising. Where do you want your advertising dollars to work for you? Marketing is as old as gossip. But as populations grew and became more educated, advertisers began
How Is Event Marketing Valuable for Brands?
Clarifying the unique elements of your brand is one of the most effective ways for your business to better connect with your potential customers. Unless you are completely confident in your brand and in why you do what you do,
Brand Strategy vs. Marketing Strategy- What Is the Difference and Why Are They Both Important?
“A brand is the set of expectations, memories, stories and relationships that, taken together, account for a consumer’s decision to choose one product or service over another.” – Seth Godin What is a Brand Strategy? Brand strategy is an overarching
Hiring a Full Service Marketing Agency vs. Hiring a Boutique Marketing Agency- Which Is Better?
An Overview of Marketing Agencies There are a lot of different kinds of marketing agencies out there. For the sake of keeping track of the main types I will first define the two types of agencies we will be highlighting.
There are Many Different Types of Marketing Agencies | Which One is Right For You?
One thing that tends to be a constant mission for most business owners is that we are always looking for ways to grow our businesses. We may not always know how to do it ourselves, but we’re always on the
6 Things You Can Do Now to Better Your Marketing
Do you ever feel like your marketing could be better? Like you’re not quite reaching your target audience or getting the most out of your efforts? Well, don’t worry – you’re not alone. Even the best digital marketing experts can
Risks of Doing Nothing in Marketing | Why You Need a Digital Marketing Strategy
If you are a business owner, trust us when we say we know you are busy! In fact, you are likely so busy that you may even be tempted to let things slide in your marketing department. After all, things
The 5 Advantages of Virtual Teams
You’ve probably heard of virtual teams, but you may not know what they are or what advantages they offer. A virtual team is a group of people who work together online to achieve a common goal. They have become the
Marketing Strategies for Educational Services
There are many things to consider when marketing a business, and the education industry is no exception. Whether you’re a school, tutoring center, or any other type of educational institution, it’s important to have a well-thought-out marketing strategy in place.
Full Service Digital Marketing Agency Vs Specialized Agency – Which One Is Better?
A marketing agency is a company that specializes in advertising and promoting brands. While there are many different types of marketing agencies, all of them share one common goal: helping brands reach more consumers. With such a noble cause, there’s
Is Email Marketing Effective?
If you’re wondering whether email marketing is still an effective way to reach customers or not, you’re not alone! With the rise of new digital marketing technologies over the years, it is good to question the importance of email marketing
Why is Niche Marketing Important?
Have you ever heard the saying, “Jack of all trades, master of none”? I’m sure you have. It basically means that if you try to be good at everything, you’ll end up being good at nothing. This is especially true
The Ethical Implications of Social Media Advertising
What if you could target potential customers with laser precision, by their precise interests and needs? What if you knew exactly who to market your products and services to – and could track the results in real-time? In today’s world
Is ADA Compliance Mandatory for Websites?
If you own and operate a company that serves the public, you likely know that complying with ADA regulations is critical. Especially if you’re in the medical or education fields. But did you know that your website also needs to
How Dental SEO Marketing Will Help Grow Your Practice
Your Dental Practice is a local business working in a limited geographical area from which to draw new customers. You don’t have to compete with national and international businesses for the top spots on Google Searches. But you do want
Avoid Startup Failure: Tips For Effective Cannabis Marketing
In just the past few years, cannabis has become a massive industry, and as a result, the marketing surrounding it has grown exponentially. With more and more states legalizing marijuana, the opportunities for cannabis companies are endless. If you’re looking
Hit the Road: Understanding the Impact of Digital Marketing for the Automotive Industry
In today’s car buying market the overwhelming majority of shoppers begin their search for a new car online. They become familiar with the brands and models they are interested in, compare reviews, and they research multiple dealerships online before they
Elements of Brand Loyalty in Alcohol Branding and Marketing
If you enjoy a refreshing drink now and then, your alcohol of choice likely says something about you. Maybe you’re a craft beer enthusiast who swears by anything made in a small local brewery. Or maybe you only drink bourbon
zo agency Records A Total of Nine Reviews for the last two months of 2021
Feedback is the lifeblood of our industry. Without them, we’ve never known what we were doing right or wrong. That’s why we decided to create our Clutch profile. We knew the insight we’d get from the reviews would provide great
Not All Websites Are Created Equal: Nor Should They Be!
When creating a website, or having one created, it is important to know its purpose and then incorporate elements that will maximize the effectiveness of it as a tool to fulfill its purpose. If you want a website that functions
Learn About the Different Approaches of Location-Based SEO
Learn About the Different Approaches of Location-Based SEO As a business owner, you’re always looking for new and innovative ways to get your company in front of potential customers. And you probably know a lot about different types of SEO
What is Ad Recall in Digital Marketing?
There is a magical metric that a digital marketing agency leans on to deliver solid answers to their clients about the performance of their advertising efforts. It is called ad recall; it estimates how many people would remember seeing your
Digital Video Advertising
Do you remember the good old days when TV was just a black and white box with a single channel? Me neither. Television has come a long way in the past few decades, evolving into what we now call “digital
What a Creative Agency Can Do for the Growth of Your Business
Far too long have business owners relied on newspaper ads and billboards to drive the growth of their companies. Sure, these traditional advertising methods can still sort of work, but they’re no longer nearly as effective as they used to
Challenges Facing Global Impact Companies in the Postmodern World
Let’s take a look at ten key global issues for business that Global Impact Companies face as they seek to expand and engage with our rapidly changing global economy. 1-Recruiting Internationally It is easy to understand why almost a third
Tips to Optimize Your Website for Each Stage of the Buying Cycle
If you have been in business for a while you know that not everyone who visits your website or your store is ready to buy, able to buy or even interested in buying. The four stages of the customer buying
How to Use Digital Advertising Trends to Boost Your Business
The advertising of today is vastly different from just a few decades ago. And the pace of change is creating lots of new opportunities and trends for boosting your business. Let’s look at seven of them. 1-Google and Facebook Ads
Choosing an Advertising Agency that fits your needs
When your business wants to launch a new line of products, update your website to better take advantage of digital advertising, completely rethink and rework your brand, or move your products into a new market; that is a great time
How Newsletter Campaigns Promote Your Business
Newsletters are sometimes defined as one-to-many emails, because businesses are emailing a large number of people at one time, over a period of time or scheduled for a specific time in the future. They are definitely an essential element in
Use Social Media to Build Customers into a Community
What do you think of when you consider how to pursue the best social media advertising? Before you say “grow your sales”, contemplate a couple of questions. What if you could transition a large portion of your customers into a
8 Benefits of a Good Digital Marketing Strategy
Some of the benefits you can expect when you develop and put into practice a digital strategy for business marketing. 1. Get More for Less Any time someone suggests that you can get more of something you want for less
zo Agency Records a 5-Star Rated First Review on Clutch
While we live in a digital world, print media is still an essential part of the marketing mix. Spending in print media can help businesses extend their reach to potential customers, gain publicity and engage their target audiences with campaigns.
Why Blogging Matters for Business, Here’s Everything You Need to Know
If you own a company, you know that you always need to be on top of trends, continuously adjusting to the unending changes in the marketing landscape. One form of marketing that has been consistent in supporting this over the
5 Tips to Effectively Brand Your Financial Services Firm | zo agency
We all see the effects of brand and brand recognition on business success. The big question is how do we get to that kind of clear connection between who we are, what we do and how we communicate that to
Capture Your Company’s Identity with our Unique Logo Design Process | zo agency
A logo is an identity. It identifies your business, brand, culture and meaning. While your logo may be beautiful, have just the right colors or just the right icon… this is really not as important as that it identifies who
How to Attract More Visitors to Your Museum Using Social Media
Our museum clients have often asked us how to advertise a museum. One way to attract more visitors to your museum is to harness the growth of social media marketing for museums. Museums create an experience for their visitors. And
SaaS Advertising Secrets to Boost Paid ROI | zo agency
Digital advertising for SaaS companies is a bit more specialized than for traditional companies, in part because a lot of potential clients do not know what cloud based software is. When you develop your SaaS advertising approach there are a
Why Would an Audiologist Want to Hire a Digital Agency? | zo agency
Digital advertising is essential for growing your audiology practice. A growing share of people looking for your services and products are doing so on their computers and phones. They are simply typing “hearing aids” or “audiologist near me” into their
Marketing Strategies to Attract New Patients to Your Eye Care Center
Eye Care Centers, Optometrists and Ophthalmologists looking to open their skills, services and products to new patients and wanting to create brand awareness for their website, clinic(s), and product offerings, need to improve their overall optometry marketing strategies. It is
The Top 10 Latest Trends in Event Management | zo agency
The past year and a half has caused us all to question our presuppositions about how things must be done and to get creative about how things can be done. There is no doubt that the events of the last
How Social Media Marketing is Revolutionizing the Travel Industry
You may not think that travel marketing and media are the most copasetic couple on the red carpet, but in reality social media marketing is in the process of revolutionizing the travel industry. Social media accounts like Facebook, Twitter, Instagram,
How a Great Logo Will Boost Your Gardening and Landscaping Business
Your business logo is a clear, simple and attractive representation of your business brand! In other words it is a representation of your business’s values, priorities, relationships, mission, vision and services. Great logos are iconic. They connect businesses with their
How COVID-19 Pandemic has Impacted and Changed Brand Content Marketing
The Covid-19 pandemic came onto the scene during the ominous year of 2020 and completely overhauled the business landscape. Just imagine how many crisis management video calls must have sprung up between marketing managers and their teams during those first
Choosing an Advertising Agency to Fit Your Needs | zo agency
When your business wants to launch a new line of products, update your website to better take advantage of digital advertising, completely rethink and rework your brand, or move your products into a new market; that is a great time
Local Marketing Chaos in Branding: Learn more about its causes and remedies
Local marketing chaos is a condition that stems from inconsistent branding. Usually it’s the straying of brand standards in a franchise, specifically when one store in the chain takes an air of independence and begins to revamp their marketing strategies.
How Artificial Intelligence is Changing the Printing Industry | zo agency
There are a lot of printing industry challenges facing businesses in today’s digital oriented society. However, AI (Artificial Intelligence) has great potential for opening up a variety of new revenue streams for print businesses by improving the effectiveness of the
A Guide to Ensuring Brand Compliance for Your Company
Where did the Idea of Branding Originate? To fully grasp the concept of a term we can look into the history of where a word came from. In the ancient Scandanavian language of Norse, the word “brand” meant “to burn.”
How Will AI Change PPC Advertising? | zo agency
Artificial Intelligence (AI) is the latest technological development to begin a massive change in creative advertising and marketing in the digital realm. AI technology is highly effective when used to improve and enhance paid advertising for businesses and consumers. It
A Simple Guide to Successful Radio Advertising | zo agency
Radio commercial ads may sound like a bygone method of business advertising, however in reality Radio marketing remains a solid investment for businesses who want to reach a broad audience with their advertising. One of the great things about radio
7 Strategies to Improve Public Relations in the Covid Era | zo agency
The Covid-19 pandemic has only accelerated the already established movement to digital communications and connections. It will have long term implications for how our businesses interact with their customers and generate buzz around their products and services. Here are a
Grow Your Real Estate Business by Boosting Your Local SEO Ranking
The highly competitive real estate agent market poses business challenges for newcomers and veterans alike. It is not feasible to just sit back and watch new clients pour in the door or the inbox. Getting the slightest bit of an
6 Advantages of Hiring a Media Buying Agency | zo agency
With all of the fantastic new marketing ideas and avenues available to businesses today it is easy to forget that, when it comes to putting a clear message in front of your business’s intended audience, traditional paid advertising is still
Successful Event Engagement Strategies for Event Planning and Management
Planning and managing large events is an incredibly demanding job with so many different aspects and details to manage. To better help you succeed we are dividing these event planning strategies into the timeframes around any large event engagement. To
Beverage Industry Marketing
We are what we drink! And boy do we like to drink! Specialty coffee, tea, boba, matcha, juices, smoothies, wine, beer, craft beer from growlers or crowlers, distilled spirits, hard cider, cocktails, you name it and we drink it! And
Build an Effective Marketing Strategy to Improve Leads For Your Industrial Company
If you are an Industrial company looking to open your products to new markets, wanting to create brand awareness for your products, announcing new product launches or improving your overall marketing of industrial products and services it is vitally important
Nine of the Hottest Trends for Designing Your Most Awesome Website! | zo agency
Trends aren’t everything, but they can be fun and effective to incorporate into your website. Website design best practices are important whether you are looking for an update, a whole makeover or you are building your new most awesome website
Boost Adoption at Your Animal Shelter or Rescue through Social Media Marketing
There is nothing more transfixing than a Facebook, Instagram or TikTok post involving a cute cat or adorable puppy. People love their furry friends so much that they will do almost anything for them. And animal lovers are perhaps the
Boosting Your Construction Business Through Digital Marketing | zo agency
Have you wondered at some point, “How do I increase sales in my construction business?” There is a lot of competition for construction work out there and it can be a struggle to take your business to the next level.
Tips for Designing Captivating Professional Business Flyers | zo agency
As a professional business owner you have perhaps noticed business flyer designs that caught your eye and grabbed your attention. And you may have wondered, “how can I create a business flyer for my business that would do the same
Pay Per Click Campaign Tips to Heat Up Your HVAC Business | zo agency
At the top of our list of HVAC Marketing Strategies is Pay Per Click Pay Per Click (PPC) Pay-per-click marketing is one of the most effective and cost efficient modes of marketing today. It is basically a way to use
Guidelines for Selecting a Marketing Agency to Design Your Business Logo
When your business is in the market for a new business logo you want to find a professional logo design agency to work with. But in today’s market there are so many design possibilities and so many ways to get
Grow Your Counseling Practice Using SEO | zo agency
Search Engine Optimization (SEO) Optimizing your website means making the value of its content, organization and layout clear to the artificial intelligence (AI) crawlers (spiders) that search engines use to collect data. These search engines want to get reliable, helpful
Vital Ideas for Creating Brand Consistency | zo agency
Your brand is the identity you have created for your business. Not unlike your own persona, the one you share at dinner, the one you share with your family and the one your coworkers see…. Your brand has a life
Building Your College or University Brand!
5 Ways Brand Building Benefits Your University for the Long Run As a College or University, you know how challenging it is competing for quality students with other schools, employers, military recruiters and more. You also know how important it
5 Ways to Make Your Coaching & Consulting Website More Credible and Powerful
1- Create an Indelible Impression from page one! As a coach or consultant, you are selling yourself first! People want to know who you are, what credentials you have, what is your experience in the field, what you can do
How Dental SEO Marketing Will Help Grow Your Practice | zo agency
Your Dental Practice is a local business working in a limited geographical area from which to draw new customers. You don’t have to compete with national and international businesses for the top spots on Google Searches. But you do want
7 Ways to Effectively Market Your Roofing Business | zo agency
Marketing your Roofing business in your local market has changed drastically over the past decade. Where you used to advertise on your local radio and newspaper and make sure your Yellow Pages ad made a splash and had all the
Customize Your Library Newsletters to Reach Gen-Z | zo agency
Your library newsletter is an essential element in any comprehensive content marketing strategy. And your marketing strategy is vital for growing your Library’s brand and growing an audience for your products and services. Your goal is to build readership and
Use Your Medical Clinic Website to Boost Inquiries and Reach More Clients
Seven Reasons that a powerful and updated Website will help your Medical Clinic grow! 1- Websites allow for 24/7 access to Medical Clinics Your medical health website is available to your patients and potential patients around the clock every day
The Ultimate Guide to SEO for Financial Advisors | zo agency
There are a ton of benefits for driving new leads to your Financial Advising business through careful Search Engine Optimization (SEO) planning and implementation. But you need to know what you are doing and how SEO is evolving to make
Pay Per Click Ads Can Help Your Law Firm Stand Out! | zo agency
If you are looking to boost your Law Firm advertising and get a lot of bang for your buck in the process, look no further than Pay Per Click (PPC) Ads. There is little risk involved with PPC because your
Creating an Effective Marketing Strategy to Help Your Plastic Surgery Clinic Grow
If you are a plastic, cosmetic or reconstructive surgery provider then you know two things about your potential clients. You know that most of your work is with elective patients who will look carefully at all of their options. And
Media Buying
Media buying is just advertising jargon for helping you to get your business information to the public through TV and radio advertisements, magazines, newspapers, billboards and more. Why Use an Advertising Agency for Media Buying? Your business is very good
Why Your Logo Belongs on Her Coffee Mug! | zo agency
Logos The most iconic symbols of the 20th century, and right up to the present day, are the business logos that are emblazoned on shoes, apparel, products, advertisements, billboards, tv commercials, and stickers that we see everyday and everywhere! The
If Your Company Were an Animal, What Would it Be? | zo agency
When you’re searching for the essence, the heartbeat, the clear message that your company conveys to your clients and potential clients, you might go through a process in which you ask questions like this one. For one thing it’s really
Social Media’s Top 10 Secrets and Tips | zo agency
Any serious digital marketing strategy will include a plan for creating or growing your business presence in Social Media. What are some of the top suggestions from digital marketing consultants? Let’s go to the Top 10 list: Know Your Brand
The Seven Virtues of Search Engine Optimization (SEO) | zo agency
When it comes to digital marketing, how you use SEO can be one of your worst enemies or one of your greatest allies. SEO is an extremely powerful and versatile tool for your advertising tool box. But if you let
How to Use Print Advertising AND Stay Green! | zo agency
Would you rather receive a handwritten thank you note on fine stock paper with a handwritten address on the matching envelope, or an email that says the same thing? Do you appreciate a clearly printed, creatively designed business card or
Build Your Website Like You Would Build Your Storefront | zo agency
In today’s digital marketing environment your website is your storefront. Your website is where most of your visitors will get their first impression of your business. You want them to visit, browse, stay, learn and connect with your products and
Create a Powerful Marketing Plan for Your Business to Win in 2021!
Digital Marketing in 2021 Your 2021 digital marketing plan should be a detailed description of the full extent of your planning and digital marketing for business campaigns or actions. With so many changes in the business world just in the
8 Types of Advertising Business Owners Should be Utilizing
As a business owner, it can be difficult to know which types of advertising you should be utilizing. With so many options out there – and the internet (and its marketing techniques) changing considerably with each year that passes –
Finding Your Brand’s Voice: Storytelling Marketing
Did you know that marketing has been around for thousands of years? With any exchange between buyers and sellers of purchased goods (even in ancient times), it’s human nature to use some form of marketing to make the sale. Take
What Makes a Brand Successful?
What Makes a Brand Successful? Have you ever wondered what makes a brand successful? Let’s be honest, branding can be complicated. With so many moving parts involved, consider branding as an ongoing, ever-evolving process rather than a “one time, upfront”