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“A brand is the set of expectations, memories, stories and relationships that, taken together, account for a consumer’s decision to choose one product or service over another.” – Seth Godin What is a Brand Strategy? Brand strategy is an overarching

If you are a business owner, trust us when we say we know you are busy! In fact, you are likely so busy that you may even be tempted to let things slide in your marketing department. After all, things

In just the past few years, cannabis has become a massive industry, and as a result, the marketing surrounding it has grown exponentially. With more and more states legalizing marijuana, the opportunities for cannabis companies are endless. If you’re looking

Far too long have business owners relied on newspaper ads and billboards to drive the growth of their companies. Sure, these traditional advertising methods can still sort of work, but they’re no longer nearly as effective as they used to

Let’s take a look at ten key global issues for business that Global Impact Companies face as they seek to expand and engage with our rapidly changing global economy.  1-Recruiting Internationally  It is easy to understand why almost a third

When your business wants to launch a new line of products, update your website to better take advantage of digital advertising, completely rethink and rework your brand, or move your products into a new market; that is a great time

Digital advertising is essential for growing your audiology practice.  A growing share of people looking for your services and products are doing so on their computers and phones. They are simply typing “hearing aids” or “audiologist near me” into their

Eye Care Centers, Optometrists and Ophthalmologists looking to open their skills, services and products to new patients and wanting to create brand awareness for their website, clinic(s), and  product offerings, need to improve their overall optometry marketing strategies. It is

When your business wants to launch a new line of products, update your website to better take advantage of digital advertising, completely rethink and rework your brand, or move your products into a new market; that is a great time

The highly competitive real estate agent market poses business challenges for newcomers and veterans alike. It is not feasible to just sit back and watch new clients pour in the door or the inbox. Getting the slightest bit of an

Planning and managing large events is an incredibly demanding job with so many different aspects and details to manage. To better help you succeed we are dividing these event planning strategies into the timeframes around any large event engagement. To

If you are an Industrial company looking to open your products to new markets, wanting to create brand awareness for your products, announcing new product launches or improving your overall marketing of industrial products and services it is vitally important

Search Engine Optimization (SEO) Optimizing your website means making the value of its content, organization and layout clear to  the artificial intelligence (AI) crawlers (spiders) that search engines use to collect data.  These search engines want to get reliable, helpful

If you are a plastic, cosmetic or reconstructive surgery provider then you know two things about your potential clients.  You know that most of your work is with elective patients who will look carefully at all of their options.  And

The great recession of our time peaked 10 years ago, but many are still feeling its wrath today. The truth is, if you’re running a business, turndowns are inevitable. The next looming recession is kinda like gravity—an invisible force, but

Understanding the Importance of the Customer Buying Cycle Before we commit to buying something in stores or online, we all go through a pretty similar decision-making process. Whether we consciously realize it or not, this process is happening in the