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Marketing

Giving Your Marketing Agency Effective Feedback

The importance of effective feedback is immeasurable and marketing agencies are always looking for feedback on their projects. No matter how good an agency is, it can always use constructive criticism to improve its services. But what makes feedback effective

What we do

What Marketing Agencies Do: Explained!

The answer to the question, “how does a marketing agency work?” can be a bit mysterious. We all get to see the end products of marketing agencies’ work in the colorful brochures, attractive websites, clever TV commercials, bold signage and

What we do

Who is the Ideal Client for an Ad Agency?

If you’re reading this, there’s a good chance you’re either a business owner who is looking for an advertising agency, or you are an advertising agency owner who is looking for new clients. In either case, it’s important to understand

Websites

Top 10 Tips for Building a Great Website

Creating and maintaining a great website is essential for businesses today. Even if your business has storefronts where you do most of your sales, customers still search the web for all kinds of information before they shop. Some things potential

Social Media

Latest Social Media Trends of 2022 & How to Keep Up With Them

It’s hard to believe that social media has already been around for 25 years! In that time, it’s evolved from a tool used mainly by college students to communicate with each other to an all-encompassing platform used by people of

SEO

How Long Does it Take for SEO to Work?

Businesses that want to use Search Engine Optimization (SEO) as a roadway to success, whether new startups or established businesses that want to grow through the benefits of SEO, all want to know how long is the SEO time frame? 

Public Relations

What Types of Businesses Use PR & What Can PR Do For Your Business

Public Relations (PR) is an incredibly important element in the mix of any business’s marketing toolbox. It is essential that CEOs and Marketing directors understand how PR can help your business. PR is a key part of marketing, supporting and

Print & Production

How to Upgrade Your Custom Printed Marketing Materials

When businesses think about effective marketing, it is important to think beyond digital marketing and include print marketing materials. Effective print marketing begins with understanding how they are most effective and why they will help your business. Why Use Printed

Marketing

Choosing the Right Marketing Mediums for Campaigns & Audiences

Marketing mediums are how businesses convey their brand, message or products through advertising. Where do you want your advertising dollars to work for you? Marketing is as old as gossip. But as populations grew and became more educated, advertisers began

Marketing

How Is Event Marketing Valuable for Brands?

Clarifying the unique elements of your brand is one of the most effective ways for your business to better connect with your potential customers. Unless you are completely confident in your brand and in why you do what you do,

Marketing

6 Things You Can Do Now to Better Your Marketing

Do you ever feel like your marketing could be better? Like you’re not quite reaching your target audience or getting the most out of your efforts? Well, don’t worry – you’re not alone. Even the best digital marketing experts can

What we do

The 5 Advantages of Virtual Teams

You’ve probably heard of virtual teams, but you may not know what they are or what advantages they offer. A virtual team is a group of people who work together online to achieve a common goal. They have become the

Marketing

Marketing Strategies for Educational Services

There are many things to consider when marketing a business, and the education industry is no exception. Whether you’re a school, tutoring center, or any other type of educational institution, it’s important to have a well-thought-out marketing strategy in place.

Marketing

Is Email Marketing Effective?

If you’re wondering whether email marketing is still an effective way to reach customers or not, you’re not alone! With the rise of new digital marketing technologies over the years, it is good to question the importance of email marketing

Marketing

Why is Niche Marketing Important?

Have you ever heard the saying, “Jack of all trades, master of none”? I’m sure you have. It basically means that if you try to be good at everything, you’ll end up being good at nothing. This is especially true

Social Media

The Ethical Implications of Social Media Advertising

What if you could target potential customers with laser precision, by their precise interests and needs? What if you knew exactly who to market your products and services to – and could track the results in real-time? In today’s world

Websites

Is ADA Compliance Mandatory for Websites?

If you own and operate a company that serves the public, you likely know that complying with ADA regulations is critical. Especially if you’re in the medical or education fields. But did you know that your website also needs to

Digital Advertising

How Dental SEO Marketing Will Help Grow Your Practice

Your Dental Practice is a local business working in a limited geographical area from which to draw new customers.  You don’t have to compete with national and international businesses for the top spots on Google Searches.  But you do want

Strategy

Avoid Startup Failure: Tips For Effective Cannabis Marketing

In just the past few years, cannabis has become a massive industry, and as a result, the marketing surrounding it has grown exponentially. With more and more states legalizing marijuana, the opportunities for cannabis companies are endless. If you’re looking

Branding

Elements of Brand Loyalty in Alcohol Branding and Marketing

If you enjoy a refreshing drink now and then, your alcohol of choice likely says something about you. Maybe you’re a craft beer enthusiast who swears by anything made in a small local brewery. Or maybe you only drink bourbon

Websites

Not All Websites Are Created Equal: Nor Should They Be!

When creating a website, or having one created, it is important to know its purpose and then incorporate elements that will maximize the effectiveness of it as a tool to fulfill its purpose. If you want a website that functions

SEO

Learn About the Different Approaches of Location-Based SEO

Learn About the Different Approaches of Location-Based SEO As a business owner, you’re always looking for new and innovative ways to get your company in front of potential customers. And you probably know a lot about different types of SEO

Digital Advertising

What is Ad Recall in Digital Marketing?

There is a magical metric that a digital marketing agency leans on to deliver solid answers to their clients about the performance of their advertising efforts. It is called ad recall; it estimates how many people would remember seeing your

Digital Advertising

Digital Video Advertising

Do you remember the good old days when TV was just a black and white box with a single channel? Me neither. Television has come a long way in the past few decades, evolving into what we now call “digital

Strategy

What a Creative Agency Can Do for the Growth of Your Business

Far too long have business owners relied on newspaper ads and billboards to drive the growth of their companies. Sure, these traditional advertising methods can still sort of work, but they’re no longer nearly as effective as they used to

Strategy

Challenges Facing Global Impact Companies in the Postmodern World

Let’s take a look at ten key global issues for business that Global Impact Companies face as they seek to expand and engage with our rapidly changing global economy.  1-Recruiting Internationally  It is easy to understand why almost a third

Digital Advertising

How to Use Digital Advertising Trends to Boost Your Business

The advertising of today is vastly different from just a few decades ago. And the pace of change is creating lots of new opportunities and trends for boosting your business. Let’s look at seven of them. 1-Google and Facebook Ads

Strategy

Choosing an Advertising Agency that fits your needs

When your business wants to launch a new line of products, update your website to better take advantage of digital advertising, completely rethink and rework your brand, or move your products into a new market; that is a great time

Digital Advertising

How Newsletter Campaigns Promote Your Business

Newsletters are sometimes defined as one-to-many emails, because businesses are emailing a large number of people at one time, over a period of time or scheduled for a specific time in the future. They are definitely an essential element in

Social Media

Use Social Media to Build Customers into a Community

What do you think of when you consider how to pursue the best social media advertising?  Before you say “grow your sales”, contemplate a couple of questions.  What if you could transition a large portion of your customers into a

Digital Advertising

8 Benefits of a Good Digital Marketing Strategy

Some of the benefits you can expect when you develop and put into practice a digital strategy for business marketing. 1. Get More for Less Any time someone suggests that you can get more of something you want for less

What we do

zo Agency Records a 5-Star Rated First Review on Clutch

While we live in a digital world, print media is still an essential part of the marketing mix. Spending in print media can help businesses extend their reach to potential customers, gain publicity and engage their target audiences with campaigns.

Social Media

How to Attract More Visitors to Your Museum Using Social Media

Our museum clients have often asked us how to advertise a museum. One way to attract more visitors to your museum is to harness the growth of social media marketing for museums. Museums create an experience for their visitors. And

Digital Advertising

SaaS Advertising Secrets to Boost Paid ROI | zo agency

Digital advertising for SaaS companies is a bit more specialized than for traditional companies, in part because a lot of potential clients do not know what cloud based software is. When you  develop your SaaS advertising approach there are a

Strategy

Why Would an Audiologist Want to Hire a Digital Agency? | zo agency

Digital advertising is essential for growing your audiology practice.  A growing share of people looking for your services and products are doing so on their computers and phones. They are simply typing “hearing aids” or “audiologist near me” into their

Strategy

Marketing Strategies to Attract New Patients to Your Eye Care Center

Eye Care Centers, Optometrists and Ophthalmologists looking to open their skills, services and products to new patients and wanting to create brand awareness for their website, clinic(s), and  product offerings, need to improve their overall optometry marketing strategies. It is

Social Media

How Social Media Marketing is Revolutionizing the Travel Industry

You may not think that travel marketing and media are the most copasetic couple on the red carpet, but in reality social media marketing is in the process of revolutionizing the travel industry. Social media accounts like Facebook, Twitter, Instagram,

Branding

How a Great Logo Will Boost Your Gardening and Landscaping Business

Your business logo is a clear, simple and attractive representation of your business brand! In other words it is a representation of your business’s values, priorities, relationships, mission, vision and services. Great logos are iconic. They connect businesses with their

Strategy

Choosing an Advertising Agency to Fit Your Needs | zo agency

When your business wants to launch a new line of products, update your website to better take advantage of digital advertising, completely rethink and rework your brand, or move your products into a new market; that is a great time

Print & Production

How Artificial Intelligence is Changing the Printing Industry | zo agency

There are a lot of printing industry challenges facing businesses in today’s digital oriented society. However, AI (Artificial Intelligence) has great potential for opening up a variety of new revenue streams for print businesses by improving the effectiveness of the

Branding

A Guide to Ensuring Brand Compliance for Your Company

Where did the Idea of Branding Originate?  To fully grasp the concept of a term we can look into the history of where a word came from. In the ancient Scandanavian language of Norse, the word “brand” meant “to burn.”

Digital Advertising

How Will AI Change PPC Advertising? | zo agency

Artificial Intelligence (AI) is the latest technological development to begin a massive change in  creative advertising and marketing in the digital realm. AI technology is highly effective when used to improve and enhance paid advertising for businesses and consumers. It

Media

A Simple Guide to Successful Radio Advertising | zo agency

Radio commercial ads may sound like a bygone method of business advertising, however in reality Radio marketing remains a solid investment for businesses who want to reach a broad audience with their advertising. One of the great things about radio

Public Relations

7 Strategies to Improve Public Relations in the Covid Era | zo agency

The Covid-19 pandemic has only accelerated the already established movement to digital communications and connections. It will have long term implications for how our businesses interact with their customers and generate buzz around their products and services. Here are a

What we do

6 Advantages of Hiring a Media Buying Agency | zo agency

With all of the fantastic new marketing ideas and avenues available to businesses today it is easy to forget that, when it comes to putting a clear message in front of your business’s intended audience, traditional paid advertising is still

Marketing

Beverage Industry Marketing

We are what we drink! And boy do we like to drink! Specialty coffee, tea, boba, matcha, juices, smoothies, wine, beer, craft beer from growlers or crowlers, distilled spirits, hard cider, cocktails, you name it and we drink it! And

Strategy

Grow Your Counseling Practice Using SEO | zo agency

Search Engine Optimization (SEO) Optimizing your website means making the value of its content, organization and layout clear to  the artificial intelligence (AI) crawlers (spiders) that search engines use to collect data.  These search engines want to get reliable, helpful

Branding

Vital Ideas for Creating Brand Consistency | zo agency

Your brand is the identity you have created for your business. Not unlike your own persona, the one you share at dinner, the one you share with your family and the one your coworkers see…. Your brand has a life

Branding

Building Your College or University Brand!

5 Ways Brand Building Benefits Your University for the Long Run As a College or University, you know how challenging it is competing for quality students with other schools, employers, military recruiters and more. You also know how important it

Digital Advertising

Customize Your Library Newsletters to Reach Gen-Z | zo agency

Your library newsletter is an essential element in any comprehensive content marketing strategy.  And your marketing strategy is vital for growing your Library’s brand and growing an audience for your products and services. Your goal is to build readership and

SEO

The Ultimate Guide to SEO for Financial Advisors | zo agency

There are a ton of benefits for driving new leads to your Financial Advising business through careful Search Engine Optimization (SEO) planning and implementation.  But you need to know what you are doing and how SEO is evolving to make

Media

Media Buying

Media buying is just advertising jargon for helping you to get your business information to the public through TV and radio advertisements, magazines, newspapers, billboards and more.   Why Use an Advertising Agency for Media Buying? Your business is very good

Branding

Why Your Logo Belongs on Her Coffee Mug! | zo agency

Logos   The most iconic symbols of the 20th century, and right up to the present day, are the business logos that are emblazoned on shoes, apparel, products, advertisements, billboards, tv commercials, and stickers that we see everyday and everywhere!   The

Branding

If Your Company Were an Animal, What Would it Be? | zo agency

When you’re searching for the essence, the heartbeat, the clear message that your company conveys to your clients and potential clients, you might go through a process in which you ask questions like this one.   For one thing it’s really

Social Media

Social Media’s Top 10 Secrets and Tips | zo agency

Any serious digital marketing strategy will include a plan for creating or growing your business presence in Social Media.  What are some of the top suggestions from digital marketing consultants?  Let’s go to the Top 10 list: Know Your Brand

Print & Production

How to Use Print Advertising AND Stay Green! | zo agency

Would you rather receive a handwritten thank you note on fine stock paper with a handwritten address on the matching envelope, or an email that says the same thing?  Do you appreciate a clearly printed, creatively designed business card or

Websites

Build Your Website Like You Would Build Your Storefront | zo agency

In today’s digital marketing environment your website is your storefront.  Your website is where most of your visitors will get their first impression of your business.  You want them to visit, browse, stay, learn and connect with your products and

Types of Advertising
Marketing

8 Types of Advertising Business Owners Should be Utilizing

As a business owner, it can be difficult to know which types of advertising you should be utilizing. With so many options out there – and the internet (and its marketing techniques) changing considerably with each year that passes –

Storytelling Marketing
Branding

Finding Your Brand’s Voice: Storytelling Marketing

Did you know that marketing has been around for thousands of years? With any exchange between buyers and sellers of purchased goods (even in ancient times), it’s human nature to use some form of marketing to make the sale. Take

What Makes a Brand Successful
Branding

What Makes a Brand Successful?

What Makes a Brand Successful? Have you ever wondered what makes a brand successful? Let’s be honest, branding can be complicated.  With so many moving parts involved, consider branding as an ongoing, ever-evolving process rather than a “one time, upfront”

Marketing to Gen Z
Digital Advertising

The Power of Marketing to Gen Z

There’s a new group of kids taking the digital world by storm. They live and breathe the online world and they’re not going anywhere—say hello to Generation Z. Some are already making waves (and money) thanks to social media and

Creative Agency vs. Digital Agency
What we do

Creative Agency vs. Digital Agency How do they differ?

Companies have been relying on creative agencies for decades, even before the advent of the internet. It was the job of the creative agency to deliver all the artwork, colors, and branding associated with a business using the artistic talent

Types of Advertising Agencies
What we do

The 3 Different Types of Advertising Agencies

Are you handling your marketing like it’s an easy-breezy walk in the park? Or are you wandering through a never-ending maze of branding, responsive websites, A/B testing, analytics, conversion rates, inbound versus outbound marketing, KPIs, PPC, and SEO? We get

marketing agency in Bend Oregon
What we do

5 Reasons Why You Should Hire a Marketing Agency in Bend Oregon

Why should you hire a marketing agency in Bend, Oregon? Good question: it’s one that we’re going to answer here. Marketing agencies are incredible things when you think about it. You get to focus on building your business while somebody

Strategy

How to Recession-Proof Your Business

The great recession of our time peaked 10 years ago, but many are still feeling its wrath today. The truth is, if you’re running a business, turndowns are inevitable. The next looming recession is kinda like gravity—an invisible force, but

customer buying cycle
Strategy

Understanding the Importance of the Customer Buying Cycle

Understanding the Importance of the Customer Buying Cycle Before we commit to buying something in stores or online, we all go through a pretty similar decision-making process. Whether we consciously realize it or not, this process is happening in the

Difference Between Inbound and Outbound Marketing
Marketing

The Difference Between Inbound and Outbound Marketing

The Difference Between Inbound and Outbound Marketing A new year means it’s prime time to hit the ground running if you haven’t already! If you’ve been reminiscing about last year’s magical moments and wondering what 2019 has in store, why