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Take a moment to imagine what your life could look like if you had more time. Picture yourself finally taking that vacation you’ve been dreaming of, having more dinners around the table with your family, or simply enjoying stress-free, peaceful

Imagine running a small to mid-sized business and feeling overwhelmed by the high costs and complexity of marketing in today’s landscape. You’re not alone. Many businesses grapple with the challenge of limited budgets, ineffective strategies, and the overwhelming number of

At zö agency, we often get strange looks because of our name, and we LOVE that. It gets us noticed and tells the world we’re not just another marketing agency – we’re the ones with a unique beat. Our name

In the world of marketing, there’s a golden rule that reigns supreme: you have to show up for your people. Whether it’s through social media, email campaigns, or other forms of outreach, consistent marketing is key to ensuring that your

In today’s digital age, the success of your business hinges on its online presence. Are you making the most of the digital landscape? Let’s dive into two crucial marketing tips that can transform your business’s visibility and growth potential. Tip

Many business owners share a common concern when it comes to investing in marketing: What if it doesn’t work for my business? It’s only natural to be skeptical before you can see the results marketing can produce. You might think

As your extraordinary marketing wizards, we possess the otherworldly ability to tap into your thoughts and desires.  But don’t worry! We won’t spill the beans on THOSE THINGS you’ve been thinking about. Trust us when we say that through our

Business can be summed up in seven words: Late nights, early mornings, give me coffee. KIDDING! How about this instead: Attracting and converting customers for a profit. Just seven words. Simple, right? Well, not always. It might be uncomplicated to

The sun beams comfortably down on you, you’ve packed your favorite sandwich and a personal-sized bag of chips, and a light breeze kindly sweeps past. You’ve got on your waterproof pants and welly boots, your line is baited with a

Most businesses need marketing agencies for at least some of their advertising. The strategy of bidding out specific marketing tasks that absolutely cannot get done in house, while common, has its benefits as well as its drawbacks. The benefits are

The Meaning of Swag There are several explanations for the origins of the word “swag.” In the 1800’s, swag was known as the loot taken in a robbery. Since it was often put in a bag for a quick getaway

The dictionary answer to “what is a marketing campaign” is: “an organized course of action to promote and sell a product or service, or to achieve a goal.” Let’s break that down into more understandable parts. This simple definition leads

This blog is for those who want to know how to learn more about marketing and how to use the many marketing tools available today to build and grow their business. Each of these five resource areas will fill your

The importance of effective feedback is immeasurable and marketing agencies are always looking for feedback on their projects. No matter how good an agency is, it can always use constructive criticism to improve its services. But what makes feedback effective

Marketing mediums are how businesses convey their brand, message or products through advertising. Where do you want your advertising dollars to work for you? Marketing is as old as gossip. But as populations grew and became more educated, advertisers began

Clarifying the unique elements of your brand is one of the most effective ways for your business to better connect with your potential customers. Unless you are completely confident in your brand and in why you do what you do,

An Overview of Marketing Agencies There are a lot of different kinds of marketing agencies out there. For the sake of keeping track of the main types I will first define the two types of agencies we will be highlighting.

One thing that tends to be a constant mission for most business owners is that we are always looking for ways to grow our businesses. We may not always know how to do it ourselves, but we’re always on the

Do you ever feel like your marketing could be better? Like you’re not quite reaching your target audience or getting the most out of your efforts? Well, don’t worry – you’re not alone. Even the best digital marketing experts can

There are many things to consider when marketing a business, and the education industry is no exception. Whether you’re a school, tutoring center, or any other type of educational institution, it’s important to have a well-thought-out marketing strategy in place.

A marketing agency is a company that specializes in advertising and promoting brands. While there are many different types of marketing agencies, all of them share one common goal: helping brands reach more consumers. With such a noble cause, there’s

If you’re wondering whether email marketing is still an effective way to reach customers or not, you’re not alone! With the rise of new digital marketing technologies over the years, it is good to question the importance of email marketing

Have you ever heard the saying, “Jack of all trades, master of none”? I’m sure you have. It basically means that if you try to be good at everything, you’ll end up being good at nothing. This is especially true

The Covid-19 pandemic came onto the scene during the ominous year of 2020 and completely overhauled the business landscape. Just imagine how many crisis management video calls must have sprung up between marketing managers and their teams during those first

We are what we drink! And boy do we like to drink! Specialty coffee, tea, boba, matcha, juices, smoothies, wine, beer, craft beer from growlers or crowlers, distilled spirits, hard cider, cocktails, you name it and we drink it! And